By Our Staff
The Chief Electoral Officer (CEO) Assam has initiated media monitoring to ensure adherence to the Model Code of Conduct (MCC) released by the Election Commission of India (ECI). The mandate has been bagged by Megon Creative India Pvt. Ltd, a leading technology company based in Guwahati.
The agency’s services include communication strategy, digital media management, content development, IT research and innovation, product development, technology training and IT consulting etc. In the past, the agency has extensively worked on media monitoring assignments which include NRC Assam and UNICEF.
Notes a communique: “The project involves monitoring of both traditional and social media round the clock, collecting data and analysing it, sentiment analysis, trend monitoring, fact checking, monitoring of various news portals, tracking social media conversations of all election related content etc.”