MxMIndia

Tag: Meghna Apparao

  • To spearhead company’s strategic relationship with the country’s leading brands

    Meta appoints Meghna Apparao as Director of E-commerce

    By Our Staff

     

    Meghna Apparao
    Meghna Apparao

    Meta has appointed Meghna Apparao as the Director of E-commerce in India to lead the strategy and solutioning that is focused on the company’s largest e-commerce advertisers. As a part of her role, Apparao will spearhead the company’s strategic relationship with the country’s leading brands in the e-commerce space, enabling a stronger partnership through Meta platform solutions. She will report to Arun Srinivas, Director and Head of Global Business Group at Meta in India.

     

    Said Srinivas: “We are committed to enabling and multiplying economic opportunities for businesses of all sizes in India. With many of them rapidly moving online and transitioning into an explosive phase of growth, it becomes more important than ever to find the right solutions and strategies that can help them scale quickly. I am thrilled to welcome Meghna as she joins our team to lead this mandate and to shape the role our apps can play in enabling the growth of some of India’s largest online and retail businesses.”

     

  • Ropes in Bollywood uncle-nephew duo Anil Kapoor and Arjun Kapoor to promote brand

    Tilt’s films for Licious products

    By Our Staff

     

    Meat and seafood company Licious has launched a campaign to promote its brand. It has worked with Tilt to craft two adfilms with uncle-nephew duo Anil and Arjun Kapoor.

     

    Said Meghna Apparao, Chief Business Officer, Licious: “There are meat eaters and then there are meat lovers. For meat lovers, great quality meat and seafood is lot more than just food; it is a thing of joy, it is a great time shared with family and friends over a meal, it is the immense satisfaction of creating a dish that is heart-warming. Meat lovers go to great lengths to ensure the meat they buy is perfect in every sense – fresh, hygienic, safe and free of antibiotics. That’s where Licious comes in. Over the last five years we have been working towards a deeper understanding of meat-lovers’ nakhras and combining them with our own, in a continuous process of product development. We pride ourselves in our ability to devise and improve on our stringent quality control measures, animal rearing and handling best practices, so that our consumers get nothing but the best – every single time. Licious is a brand created by the meat lovers for the meat lovers.  It is a delight to see Anil Kapoor and Arjun Kapoor showcasing their love for meat in a way that strikes a chord with us. After all, it is only one nakhrebaaj that understands another!”

     

     

  • Captures the endearing spirit of families coming together for a meal like never before!

    Licious launches ‘Ghar Baithe Baat Badal Do’ campaign

    By A Correspondent

     

    Online meats store Licious has launched its new campaign titled ‘Ghar Baithe Baat Badal Do’. The film captures budding cooks, the little helping hands at kitchen and many others who create endearing and unforgettable food-moments.

     

    Says Meghna Apparao, Chief Business Officer, Licious: “At Licious, we provide our customers with a lot more than just great quality meat! We are the architects of many unforgettable meals and memories that lasts a lifetime. Our lives are undergoing a transformation and the only constant in this ‘new normal’ is a homecooked, comforting meal that brings families together. This film is an attempt at capturing all those endearing moments keeping up our spirits in the safety of our homes– the adorable kitchen bloopers, the joy of crafting a new recipe, the excitement of a cooking class over a video call and much more! But most of all, this film is a portrayal of the changing times and the transformation that is quietly seeping into our lives.”