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Tag: Megha Jain Sadhwani

  • The films have been released on TV in Hyderabad and are available on the Ikea Facebook page

    Dentsu Impact shows how Ikea products talk for themselves

    By A Correspondent

     

    Ikea has released a series of new films on TV and digital to bring to life some hero products from the brand. Every film has one main hero – an Ikea product itself.

     

    Speaking about the films, Ulf Smedberg, Country Marketing Manager, Ikea India: “We at Ikea saw the need early on to find an emotional connection with consumers and their future relationship with our range. In order to de-dramatize and make parts of our range more attractive, inspiring yet even human, we created our new communication campaign which we internally call “Talking products”. In this series of short films, we let some iconic products speak and express their personality, in a fun and engaging way. The reaction so far been very positive, with people finding them to be surprising yet distinctively Ikea.”

     

    Added Megha Jain Sadhwani, Senior Vice President, Dentsu Impact: “The reason why Ikea is the world’s most loved Swedish home furnishing brand is its products, they are the heroes that make this brand what it is. The intent behind this series of films is to introduce these heroes to the Indian audience in a typical Ikea style – simple and playful, and what better way to do this than to let the products do the talking themselves, literally!”

     

     

  • She will report to Amit Wadhwa, President, Dentsu Impact

    Dentsu Impact ropes in Megha Jain Sadhwani as VP

    By A Correspondent

     

    Dentsu Impact has strengthened its account management team by roping in Megha Jain Sadhwani as Vice President. She will report to Amit Wadhwa, President, Dentsu Impact.

     

    This is Sadhwani’s second innings at Dentsu Impact. She worked with the agency for four years before moving to Australia last year. Prior to joining Dentsu Impact, she worked with Saatchi & Saatchi in Sydney, where she was responsible for the Mondelez business – Cadbury chocolates, The Natural Confectionery Company and Sour Patch Kids.

     

    Commenting on her new role, Sadhwani said, “Coming back to Dentsu is like coming back to family for me. The agency houses some of the best minds in the industry and working with such people is always exciting and inspiring. Adding to that is the fact that this is probably the most forward thinking agency in the industry right now, one that has evolved its brand solutions for clients in the most innovative and integrated manner. I’m really looking forward to be part of this evolution and also applying my learnings from the Australian market here.”

     

    Talking about the new addition to the team, Amit Wadhwa, President, Dentsu Impact said, “Megha is valuable asset wherever she works. What sets her apart is her passion towards brand building and people. With Dentsu Impact growing at a rapid pace we certainly need the right people around to ensure we don’t loose momentum and that’s why the moment she decided to come back to India, getting her back in the team was an easy decision.”