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Tag: Meera Krishnan

  • Hires Meera Krishnan as Consulting Partner, Diksha Sethi as Head of Strategy and Neha Mathrani as Content lead

    On Purpose beefs up leadership team

    By A Correspondent

     

    On Purpose, a creative communications consultancy, has made three senior hires strengthening its team and offering for clients in strategic media counsel, crisis communications, digital media, capacity building and content solutions.

     

    Meera Krishnan joins as Consulting Partner and will be partnering with Founder and Managing Partner, Girish Balachandran. Meanwhile Diksha Sethi has joined as Head of Strategy after a short sabbatical and Neha Mathrani has joined as Content Lead.

     

    Commenting on the new hires, Balachandran, said: “We’re excited about being able to attract such experienced talent from both within and outside the industry. Our hiring strategy is rooted in what we’re hearing from both brands and organisations working in social change and those wanting to articulate brand purpose authentically.”

     

     

  • The estimated size of the account is around Rs 150 crores

    LeEco appoints Madison to handle media biz

    By A Correspondent

     

    Madison Media Omega, a part of Madison Media Group recently announced the win of LeEco in Bangalore.The estimated size of the account is around Rs 150 crores. The account will be handled out of the agency’s Bangalore office.

     

    LeEco,a new-age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones – the Le 1 s & Le Max.Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

     

    Meera Krishnan, Director Marcom, LeEco said, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India.

     

    Vikram Sakhuja, Group CEO, Madison Media & OOH said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales.”