MxMIndia

Tag: Meera Iyer

  • The campaign aims to create awareness about Medlife’s services and why people should avail them

    Health comes home, affirms Medlife in latest ad proposition

    By A Correspondent

     

    Medlife has recently released new TVCs highlighting its standing as a holistic healthcare provider. Conceptualised by Lowe Lintas, Medlife’s new campaign unveils its tagline ‘Health comes Home’ and showcases the brand’s various offerings.

     

    Said Meera Iyer, Chief Marketing Officer, Medlife.com: “Medlife has grown very quickly to become a 1,000 Cr GMV company & our ambitions are to more than double it this financial year maintaining our leadership position. The TVCs are relatable, showing how Medlife can solve for every patient’s needs for medicines and other health care services like lab diagnostics & doctor consultations easily enabled with our technology. Hence, the new positioning of Health Comes Home.”

     

     

  • The scope of the business includes digital, print and radio over and above the traditional advertising mandate

    Lowe Lintas Bangalore to handle creative mandate of Medlife.com

    By A Correspondent

     

    Following a multi-agency pitch, online pharmacy Medlife.com has brought Lowe Lintas on board as its creative agency.

     

    Said Meera Iyer, CMO, Medlife.com:”Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bengaluru, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the Healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better.”