By Our Staff
India Medtronic Private Limited, a subsidiary of Medtronic, and Fortis Escorts Heart Institute launched ‘Reset the Beat’, a nationwide campaign aimed to increase awareness on sudden cardiac arrest (SCA) and cardiopulmonary resuscitation (CPR).
Speaking about the campaign, Michael Blackwell, Vice President & Managing Director, Medtronic India, said: “Lack of awareness around SCA is a critical factor contributing to the alarming burden of heart diseases and mortality in India. By placing a strong emphasis on CPR education, we have the potential to save thousands of lives through ‘Reset the Beat’. Through the innovative approach of bringing CPR training directly to the heart of our communities, and Medtronic’s mission to alleviate pain, restore health and extend lives, we are eager to empower individuals to become life-savers and make a tangible difference in our society.”
Added Dr Anil Saxena, Executive Director, Cardiac Pacing & Electrophysiology, Fortis Escorts Hospital: “We are delighted to collaborate with Medtronic for the impactful Reset the Beat campaign. At Fortis, we understand the pressing need to raise awareness about sudden cardiac arrest (SCA) and the importance of immediate response in saving lives. Together, we will work tirelessly to enhance survival rates and save countless lives. This collaboration exemplifies our unwavering dedication to improving cardiovascular health and ensuring that communities have the knowledge and tools necessary to act swiftly and confidently in critical situations.”