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Tag: MedLife

  • Chaturvedi was formerly Head of Brand and Media at Medlife and Head of Marketing Services at Kraft Heinz

    Rajneesh Chaturvedi joins Ads2OTT as Co-founder

    By Our Staff

     

    Rajneesh Chaturved

    Ads2OTT, under the aegis of 361 Degree Entertainment & Media Pvt. Ltd, has announced Rajneesh Chaturvedi (former Head of Brand & Media at Medlife & Head of Marketing Services at Kraft Heinz) as Co-Founder. Chaturvedi will be responsible for Revenue Monetization, Product Development, Research and Marketing.

     

    Welcoming Chaturvedi on-board, Arun Tyagi, Founder, Ads2OTT said: “The demand for content streamed via OTT is increasing by the day in India. ads2OTT is committed to fulfil advertisers’ requirements for focused advertising. The exchange will specialise in helping brands, agencies and advertisers understand and navigate this revolutionary media landscape. As a successful Consumer Marketing Professional, Rajneesh knows what it takes to build scalable partnerships, connecting brands with consumers while generating ROI for advertisers across India. We are excited as we welcome Rajneesh on board to be a part of our dynamic team.”

     

    Added Rajneesh Chaturvedi, Co-Founder, ads2OTT: “With the new normal and changing dynamics of advertising, the increasing video consumption at OTT platforms has presented a great opportunity for advertisers and brands alike. ads2OTT will be an exciting and challenging journey to showcase my experience in building, scaling and making business profitable across categories. I look forward to promising times, where we define the power of OTT media advertising ecosystem with ads2OTT enabling brands, agencies & media companies to engage with consumers.

     

    Prior to joining Medlife, Chaturvedi was Head of Marketing Services at Kraft Heinz where he successfully launched the Kraft portfolio including Kraft Cheese in India. Also, he comes with a great experience while being associated with Top Global Communications Organizations- WPP Group and IPG Media brands at various leadership positions.

     

     

  • The campaign aims to create awareness about Medlife’s services and why people should avail them

    Health comes home, affirms Medlife in latest ad proposition

    By A Correspondent

     

    Medlife has recently released new TVCs highlighting its standing as a holistic healthcare provider. Conceptualised by Lowe Lintas, Medlife’s new campaign unveils its tagline ‘Health comes Home’ and showcases the brand’s various offerings.

     

    Said Meera Iyer, Chief Marketing Officer, Medlife.com: “Medlife has grown very quickly to become a 1,000 Cr GMV company & our ambitions are to more than double it this financial year maintaining our leadership position. The TVCs are relatable, showing how Medlife can solve for every patient’s needs for medicines and other health care services like lab diagnostics & doctor consultations easily enabled with our technology. Hence, the new positioning of Health Comes Home.”

     

     

  • The business will be handled out of the agencyÂ’s Bengaluru branch

    Soho Square wins Medlife mandate

    By A Correspondent

     

    Soho Square Bangalore has won the creative mandate for MedLife. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife in a journey to simplify healthcare by making the entire experience a seamless process. The business will be handled out of the agencyÂ’s Bengaluru branch.

     

    Said Tushar Kumar, CEO, MedLife: “We’ve always wanted our customer-facing communication to be easier, more joyous and for it to put a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign!”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India said: “It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping Medlife unlock this potential will be a very interesting journey for Soho Square.