By Our Staff
Mediker, an anti-lice treatment brand from Marico has launched its new communication campaign – “Mediker On Juey Gone!”
Commenting on the importance of Mediker in the current context, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said: “Mediker’s new TVC encapsulates our commitment to providing effective solutions that address real-life challenges faced by our consumers Powered by 100% Natural Actives of Coconut and Neem, Mediker promises to solve the persistent issue of lice by breaking the life cycle from within thereby bolstering children’s self-assurance and overall well-being, something that is very important to every parent. We are thrilled to introduce this powerful solution that helps assure parents of their children’s well-being and nurtures healthy hair”.
Speaking on the brand film, Deepa Geethakrishnan, Founder MYO creative agency added: “In a functional problem solution category, the big creative challenge was to demonstrate the expertise of Mediker while keeping the story authentic and something the mothers can instantly relate to, but with a smile”.