MxMIndia

Tag: MediaVest

  • Starcom Mediavest Group's Mediavest has bagged the Axis Bank account which is currently with Madison Media

    Mediavest bags Axis Bank account

    From the MxM Infodesk

     

    Axis Bank has shifted its media business to MediaVest Worldwide, part of the Starcom MediaVest Group (SMG). MediaVest would handle the business from its Mumbai office. The account was earlier with Madison Media. The mandate covers media planning and buying for all Axis Bank campaigns and is effective August 1. This win adds to the long list of new business wins for Starcom MediaVest Group in the last year that include like Aircel, Dabur, Novartis, Supermax, Zee Learn, Sterling Holidays etc. SMG has been strengthening the MediaVest brand across Mumbai, Delhi and Bengaluru and will soon announce a few senior management hires.

     

    Confirming this development, Manisha Lath Gupta, CMO, Axis Bank says “While evaluating, we realized SMG has robust planning tools which will help us integrate across different mediums. With their Human Experience Strategy and approach, we believe, they are well poised to handle the media challenges lying in front of Axis Bank for the future”.

     

    Said Malli CR, CEO, SMG India, “Axis Bank is a blue chip client and we are honored and delighted to have them on board. They have an exciting brand vision and we look forward to delivering their goals with SMG’s future focused media product that is predicated on Insights & Analytics, Digital and Content”.

     

  • PIX moves media mandate to MediaVest and Zoom advertising

    MediaVest grabs PIX media mandate

    By A Correspondent

    In what can be described as another note in its symphony of wins, Media Vest’s Mumbai office has bagged the media mandate of PIX, the leading English movie channel. Both the agencies will handle all the media planning activities for the channel. Media Vest will handle television and radio and Zoom Advertising will handle only print.

    MediaVest Worldwide is part of Starcom Media Vest Group. Starcom MediaVest being ranked one of the largest brand communications groups in the world. MediaVest will handle the operations for PIX in Mumbai.

    Commenting on the development, Mr Dinesh Rathore, VP MediaVest, Mumbai said, “Pix is one of the leading channels in India that provides excellent English content to the viewers. It has been broadcasting great content to the viewers consistently over the past few years. We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, providing simple, real-time and meaningful solutions. We are excited to be working with the brand and believe that this partnership will translate into a success story for it.”

    Zoom Advertising became operational in 2004 and within a span of three years it managed to get INS accreditation. Delighted at their recent success,  Mr Chirag Barasia, Proprietor – Zoom Advertising commented, “Being an evolving agency we have established ourselves as a formidable agency in print action, so we take great pride in the way which PIX has put immense trust in us. We are also excited in bagging their print AOR & media buying duties which is a challenge and an opportunity for us to connect them to wider print options. We are extremely positive on our media buying capabilities and thus we will strive hard to ensure PIX achieves significant progress and success in their print portfolios. Similarly, PIX has given us a big boost to venture out in exploring and implementing other media opportunities for them and our other clients.”