MxMIndia

Tag: Mediascope

  • Alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display, helping to further scale the media company’s reach

    Vice Media signs on Mediascope

    By A Correspondent

     

    Vice Media Group and Mediascope have announced a deal in India which will see Mediascope take on all sales for Vice’s ad inventory, signalling a new phase of growth for the youth media company in the region.

     

    Vice launched in India in 2018 and claims a reach of over 10 million users on Facebook and scores more than 13 million impressions on Instagram every month

     

    Said Nilesh Zaveri, Vice’s COO (APAC): “Since the launch of Vice India, we have seen tremendous growth across youth audiences and built deep relations with multiple advertisers across industries. VICE is known for its award-winning content which attracts advertisers to us for authentic storytelling around their brands. Our next exciting initiative in the region is partnering with Mediascope to leverage our media inventory across multiple platforms to bring to their large advertiser base.”

     

    Added Marzban Patel, ad representation veteran and Founder & CEO, Mediascope: “Vice is hot. And there can be no better platform to reach the evolved GenZ and millennial Indian and their counterparts across geographies. Mediascope provides only the best premier solutions to advertisers across audience profiles and Vice fits perfectly with our portfolio, ethos and strategy.”

     

     

  • The move follows Publicitas International’s global rebranding to NEWBASE

    Mediascope Publicitas rebrands to Mediascope in India

    By A Correspondent

     

    Mediascope Publicitas, leading multi-media, content generation and media sales corporation, and a part of Newbase which was formally Publicitas International, announced that it would now be known as Mediascope in India.

     

    This follows the Publicitas Group’s global corporate rebranding exercise and name change to Newbase, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, in India, Mediascope offers executional support and direct access to leading media channels and publishers across the globe.

     

    Said Jörg Nürnberg, Group CEO, Newbase: “This rebrand marks a significant step in the company’s evolution. We are redefining who we are – an independent company driving change and shaping the future of the media marketing industry. Our brand ethos has always been built on trust, credibility and industry knowledge – that’s what’s kept our business growing successfully for the past 127 years. We pride ourselves on our relationships with the worlds’ leading media and our ability to help brands and agencies to connect with the individual on the other side of the media, whether it be a screen, a newspaper, magazine or TV.”

     

    Added Marzban Patel, CEO, Mediascope and a veteran in the adveristing sales and concessionaires business: “Through this rebranding exercise, we leverage the brand equity of Mediascope that has been established over the past 37 years. Our enduring partnership with Newbase will continue to provide us with access to global best practices that will enable us to service our clients and offer them the best solutions for their marketing needs globally.”