MxMIndia

Tag: Mediascope Publicitas

  • The move follows Publicitas International’s global rebranding to NEWBASE

    Mediascope Publicitas rebrands to Mediascope in India

    By A Correspondent

     

    Mediascope Publicitas, leading multi-media, content generation and media sales corporation, and a part of Newbase which was formally Publicitas International, announced that it would now be known as Mediascope in India.

     

    This follows the Publicitas Group’s global corporate rebranding exercise and name change to Newbase, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, in India, Mediascope offers executional support and direct access to leading media channels and publishers across the globe.

     

    Said Jörg Nürnberg, Group CEO, Newbase: “This rebrand marks a significant step in the company’s evolution. We are redefining who we are – an independent company driving change and shaping the future of the media marketing industry. Our brand ethos has always been built on trust, credibility and industry knowledge – that’s what’s kept our business growing successfully for the past 127 years. We pride ourselves on our relationships with the worlds’ leading media and our ability to help brands and agencies to connect with the individual on the other side of the media, whether it be a screen, a newspaper, magazine or TV.”

     

    Added Marzban Patel, CEO, Mediascope and a veteran in the adveristing sales and concessionaires business: “Through this rebranding exercise, we leverage the brand equity of Mediascope that has been established over the past 37 years. Our enduring partnership with Newbase will continue to provide us with access to global best practices that will enable us to service our clients and offer them the best solutions for their marketing needs globally.”

     

  • The Custom Media division of Mediascope Publicitas has assumed a new brand identity on its 15th birthday, Publicitas Publishing

    Mediascope’s custom pub div is now Publicitas Publishing

    Marzban Patel

    By A Correspondent

     

    The Mediascope Publicitas – Custom Media division, operating in the Indian and Asian market, is celebrating its fifteenth year of establishment with a new brand identity – Publicitas Publishing. The new brand name reflects the close ties with Switzerland-based parent company PubliGroupe and its Publicitas sales operations worldwide. Publicitas Publishing reports directly to the Chief Executive Officer of Publicitas India & Asia, Marzban Patel. Emphasis Media, the custom media company of Publicitas Singapore will also operate under the new brand name of Publicitas Publishing.

     

    Marzban Patel, CEO Publicitas India & Asia said: “15 years is an excellent achievement for the Custom Media division of Mediascope Publicitas and marks the start of an exciting new phase for both our India and Singapore teams. The introduction of a new sub-brand under the Publicitas’ umbrella coincides with the group’s objectives, which is to differentiate and expand service offerings to its esteemed clients. The new brand identity will build upon the strengths and success of our Asia & India operations.”

     

    Indu Joshi, COO of Publicitas Publishing India (former Custom Media, Mediascope Publicitas), said: “With our editorial, design and marketing expertise in the Indian luxury print segment & the digital experience of our Singapore team, our growth strategy will evolve in the direction of a multi-platform publishing environment, offering deeper audience engagement solutions for clients across Asia.”

     

  • The billboard is two-sided and front lit, with adverts on both sides, hence visible while approaching and while exiting the airport area

    Mediascope Publicitas OOH creates India’s largest billboard in Bengaluru

    By A Correspondent

     

    Mediascope Publicitas has created the largest billboard in India measuring 100ftx100ft, located at the airport approach road, welcoming travelers to Bengaluru. This puts Bengaluru in the league of global cities like New York, Dubai and Singapore with extraordinarily huge advertising media.

     

    The billboard is two-sided and front lit, with adverts on both sides, hence visible while approaching and while exiting the airport area.