MxMIndia

Tag: MediaMonks

  • Fuels investment in new office in New Delhi and eclectic talent

    MediaMonks collaborates with Epic Games

    By Our Staff

    MediaMonks has announced its collaboration with Epic Games, the creator of Unreal Engine. Keeping pace with R&D and fast expansion, MediaMonks will launch a new 8000 square feet studio in New Delhi with three smaller studios.

    Said Robert Godinho, Managing Partner, MediaMonks: “We are planning to be at the forefront of the APAC region for high-end shoots as well as shoots using Unreal Engine. MediaMonks and Unreal Engine come together seamlessly to merge art and tech.  Using our MegaGrant from Epic Games, our teams developed a production process and toolkit for implementing the Unreal Engine for the CPG industry. The aim is to take these learnings and apply them to an end-to-end product shoot for a real product with a side-by-side comparison of a virtual production versus a live production. The side-by-side comparison will determine best use cases, ease-of-use/integration on set, visual equality & flexibility; the financial efficiencies; and, most importantly, the final image outputs.”

    Added Tim Dillon, SVP Growth, MediaMonks: “We’re seeing an increased demand from our clients and partners to explore innovative solutions that enable real-time interactive 3D production using technology like Unreal Engine. As our pipeline expands globally, we’re upskilling and scaling our teams around the world to meet client demand in this rapidly expanding category, from product virtualization to virtual production.”

     

     

  • On board will also be Low Earth Orbit to scale up competitive advantages

    PR agencies waiting to be acquired, watch out. Martin Sorrell’s S4 & MediaMonks expand into PR & Comms

    By Our Staff

     

    Indian PR agencies waiting to acquired may be enthused with this report. Sir Martin Sorrell’s S4Capital and MediaMonks have announced their expansion into the PR and communications space with the addition of Low Earth Orbit (L.E.O.). In joining, former Edelman executives Kevin King and Jess Clifton will be taking on senior leadership roles within MediaMonks.

    Jess Clifton
    Kevin King

    In these newly appointed roles, Kevin King will serve as Global Head of Brand Reputation, focused on building a future-forward public relations and communications offering rooted in modern media relations and digital-first planning. Jess Clifton will serve as Head of Brand and Marketing Advisory, focused on scaling MediaMonks’ capabilities to help brands maximize their investments across technology infrastructure, organizational design, go-to-market strategy, media, campaign planning and execution.

    Said Wesley ter Haar, MediaMonks Founder & Executive Director at S4 Capital Group:  “We are thrilled to welcome Jess and Kevin to the MediaMonks/S4 family. Every brand needs to promote their brand and products, but they also need to protect themselves when faced with reputational challenges. Similarly, every brand is asking for strategic support that is more agile and comprehensive to deliver maximum value. Building out a PR 2.0 and Advisory practice will be a significant competitive advantage as we marry it with the S4 holy trinity of data, content and media.”

    Added Clifton: “Brands are in a constant state of navigating disruption to their business. We are excited to bring advisory and reputation together with MediaMonks incredible creative, strategy and media capabilities,”

     

     

  • Operating from MediaMonks’ Delhi office, Amin’s role will be critical in guiding and transitioning brands’ digital journey

    MediaMonks hires Karan Amin as India Creative Lead

    By A Correspondent

     

    Karan Amin

    MediaMonks, the content practice of S4Capital, has hired Karan Amin as Creative Director, India. Operating from MediaMonks’ Delhi office, Amin’s role will be critical in guiding and transitioning brands’ digital journey.

     

    Said Robert Godinho, Managing Director, Media Monks, India: “We spent a lot of time finding the right creative person for this role. As a digital business that champions Creative+Tech,  we wanted someone focussed and yet true to the digital medium to head the creative mandate for the market.  With the firm backing of programmatic, Karan and his team will be creating engaging digital content and powerful brand campaigns, powered by technology.”

     

    As Creative head, Amin will lead the digital creative mandate for Indian and International clients looking for brand solutions across platforms and mediums.

     

     

  • The move sets in motion plans to make India a leading content creation hub

    MediaMonks announces content partnership with WhiteBalance

    By A Correspondent

     

    Sir Martin Sorrell’s S4 Capital’s content practice firm MediaMonks has agreed to a merger with Delhi-based content creation and production company, WhiteBalance. It may be recalled that S4 had appointed Poran Malani as S4 Capital’s Director for India as also opened an office in Bengaluru.

     

    With the merger, MediaMonks adds 50 experts to the team, with the intent of doubling the India business in the coming six months. MediaMonks will also continue to invest in growing the content studio in Bengaluru into a creative hub for APAC, and aims to size up the teams and studio facility in Delhi.

     

    Said Sorrell: “India is a country very close to my heart – one built on a heritage of creativity, and characterised by a vibrant culture. As you can imagine, I’m delighted to continue to expand into this fast growing market, offering a wealth of talent and significant growth opportunities, and the merger with WhiteBalance is the next step for us to build a leading creative content business here. At the same time we’re strengthening our position in the APAC region – ever more important – as India continues its trajectory to become the most populous country on earth.”

     

    Added Robert Godinho, Founder & CEO WhiteBalance: “WhiteBalance is a close-knit family of artists, designers and visual storytellers. Our dream is to put a ding in the universe by creating internationally recognised work from our home, India. Having worked with the world’s leading media organisations, we’re incredibly excited that our journey has led us to join forces with MediaMonks. We’re looking forward to bringing the same professionalism to customising creative solutions for our clients in the APAC region.”

     

    Said Victor Knaap, Global CEO MediaMonks: “We are happy to welcome a company this talented to the MediaMonks family. It’s unbelievable how well our cultures match in terms of passion for creativity and quality. What MediaMonks can bring to the Indian market is merging the disciplines of film and tech, by inviting directors and developers to come together and produce world-class digital storytelling.”

     

    Added Malani: “The opportunity for the S4 Capital model in India is huge. India is globally recognised for its creativity and its leading-edge technology, making it the perfect place for integrating the two into a new service model. With operations in our current production hub in Bengaluru, combined with the strength of WhiteBalance, bundling our forces in the pursuit of excellent fit-for-format content is an exciting prospect as we introduce our global network to this dynamic market and open it up to world-class digital work.”