MxMIndia

Tag: MediaCom Mumbai

  • The mandate is for the Indian subcontinent with a total media value of Rs 200 crores

    MediaCom bags Parle Agro mandate

    By A Correspondent

     

    Following a competitive multi-agency pitch that lasted for well over three months, beverage major Parle Agro has awarded its media mandate to MediaCom India. The account has been serviced by OMD.

     

    As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy & Appy Fizz in India. The mandate is for the Indian subcontinent with a total media value of Rs 200 crores.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“

     

    Commenting on the win, Prasanth Kumar, CEO, Group M South Asia, added: “First, massive congratulations to MediaCom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands.”

     

    Added Navin Khemka, CEO, MediaCom South Asia: “Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. ”

     

    The account will be managed and supervised from the MediaCom Mumbai office. MediaCom will begin working on the account from December 2019.

     

     

  • The account will be managed and supervised by the MediaCom Mumbai office

    Mediacom bags GOQii’s India Health Quiz digital mandate

    By A Correspondent

     

    Following a competitive multi-agency pitch, MediaCom has been awarded the digital media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with information on health. GOQii, is tech-enabled smart preventive healthcare company promoted by entrepreneur Vishal Gondal.

     

    Joining hands with GOQii, MediaCom will be responsible for digital media strategy, planning, buying and implementation across digital media as per GOQii’s requirements for IHQ.

     

    Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, said: “In this health and fitness conscious era, GOQii’s products are hitting the right chord by providing preventive health and wellness ecosystem to a wider audience. We are excited to work on the new educative initiative India Health Quiz with GOQii and help them grow in the market and reach out to the masses easily.”

     

    “When we were ideating about the India Health Quiz, we were looking to partner with someone who has the capability across Digital channels and can deliver on our objectives. Mediacom presented to us their bouquet of services & we embarked on this journey to educate Indians about the smaller nuances of health via a quizzing template,” added Krishna Kumar, CCO, GOQii Technologies. The account will be managed and supervised by the MediaCom Mumbai office.