MxMIndia

Tag: Media – TV

  • This season Bloomberg TV India will take one corporate executive every week and give them a chance to live their Dream Job, mentored by an expert from the field

    Bloomberg TV announces Season 3 of Assignment

    By A Correspondent

     

    Bloomberg TV India, the English business channel, is back with Season 3 of the reality show The Assignment that revolves around Dream Jobs. The launch episode will see Rajeev Samant, CEO and Founder of Sula Vineyards mentor Savita Nair, Creative Director Leo Burnett India as she lives her dream job of being a vintner.

     

    This season will see one corporate executive given a chance to live their Dream Job every week, mentored by an expert from the field. The reality show aims to capture the corporate hot-shots grapple with the responsibilities of their dream jobs and reflect on the experience of living it.

     

    Apart from Rajeev Samant, CEO & Founder of Sula Wines, the third season of the show will also feature mentors like Alyque Padamsee, Indian Theatre personality and ad film maker; Vikram Bawa, Fashion and Advertising Photographer; Nikhil Chib, Owner and Executive Chef – Busaba; Hormazd Sorabjee, Editor – Autocar India; Junaid Merchant, India’s first Canine Behaviourist and Horse breeder among many others.

     

    Sriram Kilambi, President, Bloomberg TV India, said, “We believe that a channel has to be innovative in its programming strategy all the time to hold the viewer’s attention. This season, instead of assigning a challenge to the participants as in the first two seasons, we asked them to set their own challenge i.e. live their dream job for one day, analyse their own performance and figure out if it is was as ‘dreamy’ as they imagined it to be.”

     

    The show will be telecast every Saturday at 7pm and Monday at 10.30pm from December 22. The first episode features Rajeev Samant, CEO and Founder of Sula Vineyards as the Mentor and the Assignee is Savita Nair, Creative Director, Leo Burnett India.

     

  • The IB ministry has said it recognizes that discrepancies had crept into the digitization data earlier.

    Digitization in Delhi crosses 66%, 99% in Mumbai: MIB

    By A Correspondent

     

    As per the data made available to the Ministry of Information and Broadcasting by the Multi System operators (MSO), the level of cable TV digitization in Delhi has increased to 66 percent. It has been reported by the six private DTH operators that 9.45 lakh households have got DTH connections in Delhi as on October 9, 2012. This implies that 19.94 lakh households have cable TV connections. Adding a provision of 20 percent to account for multiple TV homes and TV sets in offices etc., it is implied that about 23.93 lakh subscribers require set top boxes. As per the data made available by the Multi System Operators, 15.88 lakh set top boxes have already been installed in Delhi.

     

    Taking into consideration that the fact that figures given by the ministry have been questioned, the release from the ministry said, “During the initial stage of planning, the data was collated by the Ministry based on the information supplied by the MSOs. On perusal of the data, it was observed that there were grave discrepancies in data, particularly number of Cable TV subscribers in four metro cities furnished by the MSOs.” The Ministry has thus undertaken the exercise to base the data Census of India 2011, released by Office of Registrar General & Census Commissioner, India, which gives authentic figures relating to households and TV penetration in Delhi, Mumbai, Kolkata and Chennai.

     

    The analysis of data received from the four metro cities reveals that overall 77 percent of cable TV digitization has already been achieved. City wise data shows that the achievement of Cable digitization in Mumbai is 99 percent, followed by Kolkata (73%), Delhi (66%) and Chennai (59%). Taking into consideration, the progress made by DTH in this sector the level of digitization goes up to 84 percent in the four metros.