MxMIndia

Tag: Media Marketing Compliance

  • Across the marketing supply chain

    MMC and ISBA join forces to enhance transparency

    Media Marketing Compliance (MMC), an independent financial compliance auditor, and ISBA, the association representing brand owners advertising in the UK, have announced a strategic partnership aimed at fostering greater transparency across the marketing supply chain.

    ISBA is dedicated to supporting advertisers by increasing their knowledge and improving the management of their agency relationships. MMC will leverage its expertise to assist ISBA and its members in navigating critical issues and the complexities of contract management in today’s marketing landscape.

    The partnership will feature a programme of joint events and content accessible to ISBA members as part of their membership benefits. MMC will also assist members who need their expertise and thought leadership.

    Said Nick Louisson, Director of Agency Services, ISBA: “MMC and ISBA have shared priorities to drive greater transparency and accountability in our industry. MMC’s insights have assisted how ISBA supports members, and we look forward to a formal partnership to advance transparency and accountability in agency relationships.”

    Added Stephen Broderick, Senior Director (Global), Media Marketing Compliance: “MMC has a well-established relationship with ISBA, having previously advised them on financial transparency and contract templates across the marketing disciplines. This new partnership underscores the growing importance of transparency and the necessity of educating advertisers. We are excited to collaborate with ISBA and the members to help them safeguard their interests.”

    Now, what’s stopping something like this happening in India? Or is that an incorrect question to ask in public? Shhhh!

  • As non-executive Chairman

    Media Marketing Compliance appoints Nick Manning

    By Our Staff

     

    Media Marketing Compliance (MMC) has announced the appointment of Nick Manning into the new role of Non-Executive Chairman, as the company gears up for the next stage in its expansion. MMC provides specialist expertise in contract compliance management and verification worldwide, enabling full adherence to agreed contractual terms by marketing agencies across all categories. It is headed in India and Southeast Asia by Shubhra Kakkar.

     

    According to a communique, Manning’s role at MMC will be to broaden the range of the company’s services as the complexity of marketing and media continues to demand heightened independent scrutiny by advertisers, especially in Retail Media, Connected TV and Social Commerce.

     

    Said Stephen Broderick, Managing Partner of MMC: “We are delighted that Nick has agreed to join MMC as he continues to be at the forefront of the media transparency debate. His experience will help MMC continue to adapt and develop our services, ensuring that our clients are protected in an industry that feels like it changes on a daily basis.”

     

    Added Manning: “As marketing becomes increasingly complex, advertisers need experts to guide them to the most appropriate terms with their commercial partners and then require strong governance of contract delivery. In only three years MMC has established a strong position in its market, and I look forward to helping the company consolidate and expand its services.”