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Tag: Media Care

  • Will be responsible for 360-digital marketing for the brand

    Media Care wins mandate for ScoopMan Ice-Creams & Cafe

    Media Care Brand Solutions has won the digital marketing mandate for Delhi based ScoopMan Ice Creams & Café.

    As a part of the partnership, Media Care will be responsible to drive the strategy for creative campaigns, content & video creation, social media platforms, influencer marketing and digital ad spends for the ice cream, desserts & café brand and the digital mandate will be handled by agency’s Delhi and Mumbai teams.

    Yasin Hamidani, Co-Founder & Director, Media Care Brand Solutions, said: “We are thrilled to be on-boarded by a vibrant, energetic and popular ice cream, dessert & café brand like ScoopMan. We are looking forward to working with ScoopMan Ice Creams & Café and further scaling up their digital visibility, awareness and activations. Looking at the current consumer journey, we will need to activate all cogs of content, activation and experience for giving them an integrated digital solution, which will deliver business value to them.”

    Priya Arora, Founder, ScoopMan Ice Creams & Cafe, said, “With the shift in audience behaviour and increased digital activities, we aim to occupy higher mind space of the consumers by tapping into the non-linear consumer journey and better targeting that digital has to offer. We are delighted to have Media Care on board as our digital partner. Through its digital presence, ScoopMan has been synonymous with premium fresh ice cream treats, customized desserts, rich thick creamy shakes, and café appetizers. We want to continue offering joy to families and our TG, so that ScoopMan Ice Creams& Café resonates as a brand which delivers premium ice creams, customized desserts & appetizers made of superior ingredients. We are confident that Media Care will beef up the digital presence further with its impactful and innovative solutions. We are looking forward to this partnership as we are expanding exponentially across North India and other South regions through our franchise and company owned outlets.”

    Said Heemanshu Hemrajani, CEO and Co-Founder of Media Care Brand Solutions: “At Media Care, our core services are built on the grounds of creating meaningful solutions for our partners. We are delighted to lend our expertise to ScoopMan Ice Creams & Café, a brand that has been born out of a passion and love and has been serving up these delights since 2021 in Delhi. The key focus will be to engage with our customers across all sections and age groups. We will leverage our expertise in Integrated Digital Marketing to bring awareness of the brand across the country.”

  • The integrated marketing agency will be responsible for all the digital media and strategic planning for their salon vertical

    Media Care bags digital mandate for Beauty Essentials

    By A Correspondent

     

    Beauty and cosmetics company Beauty Essentials has partnered with Media Care, the integrated marketing agency, to manage and promote its newly launched IP – Salon Essentials on digital platforms. The agency will be managing Salon Essential’s media buying, strategic, influencers and creative execution of organic and paid digital marketing requirements.

     

    Said Ayaz Kabani, Founder and Director, Beauty Essentials: “Salon Essentials was created to help customers meet their demands for our products and also ensure our partnered salon’s benefit from this initiative and we are pleased to work closely with Media Care whose vast expertise will help us bring our initiative and products to a wider audience.”

     

    Added Yasin Hamidani, founder and director, Media Care: “We are thrilled to take work on this new journey with Beauty Essentials. We shall be taking care of this unique initiative and looking after the digital aspects of marketing their products to the Indian consumers. Our aim is to create a buzz in the market about their line of products and help the salons to sustain their business through such online initiatives.”