MxMIndia

Tag: media AOR

  • The agency has won the entire media mandate including outdoor and digital media

    Madison Media bags Racetrack mandate

    By  A Correspondent

     

    Madison Media has announced its appointment as the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bengaluru office – Madison Media Omega. The agency has won the entire media mandate including outdoor and digital media.

     

    Said Subrat Parida, CEO, Futemind Technologies: “As an organisation which works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the metros and Tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”

     

    Added Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “We are delighted to partner Racetrack.ai and are looking forward to working with them to build this brand in the B2B2C space in India.”

     

     

  • The account the online furniture brand is estimated to be Rs 80-100 crore

    Pepperfry appoints Motivator as Media AOR

    By A Correspondent

     

    Motivator, the GroupM media agency, has bagged the media duties of leading online furniture and home products marketplace, Pepperfry. The account of the Mumbai-based Pepperfry is estimated to be approximately Rs 80-100 crore. Over the last six months, Motivator has added several clients under its portfolio including brands like Honda cars and Disney Studios.

     

    As a part of the media mandate, Motivator will be responsible for managing the traditional and digital media planning activities for Pepperfry. The agency will be working closely with the team at Pepperfry to plan and implement pioneering campaigns tapping various communication channels including emerging media avenues.

     

    Speaking on awarding its media duties to Motivator, Kashyap Vadapalli, CMO Pepperfry said, “We are confident about Motivator’s ability to deliver innovative strategies to assist us in building a strong consumer brand. Their fresh approach towards media planning and the strong synergy with our plans makes it a cohesive partnership. We look forward to work with them.”

     

    Trishul Bhumkar, General Manager Motivator said “It’s an exciting challenge to change the way Indian consumers buy furniture and we are excited to be a part of this challenge. In continuance of working with client who expect business results rather than only media strategies, PepperFry is a great addition to the family. Motivator’s best foot is forward in this challenge.”

     

  • The account, previously handled by Lintas Media Group, will be handled out of Madison’s Bangalore office

    Madison Media wins Enamor media AOR

    By A Correspondent

     

    Madison Media Omega has just announced that they have won the media AOR for Gokaldas Intimatewear P Ltd, makers of Madison Media Omega media AOR Gokaldas Intimatewear P Ltd Madison World Enamor lingerie. The account was won in a multi-agency pitch. The agencies that participated in the Pitch were Maxus, OMD and RK Swamy Media. The account, previously handled by Lintas Media Group, will be handled out ofMadison’sBangaloreoffice.

     

    Mr Sam Balsara, Chairman & Managing Director, Madison World said: “We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to their business. We are also happy to add a new product category to our portfolio.”

     

    Madison Media was recently in the news for winning the Crompton Greaves and Dixcy Textile’s Media AOR.

     

    At the recent Goafest 2012 awards Madison Media won 4 awards, including a Gold for Best Use of Newspapers & Magazines for Parachute Advansed Ayurvedic Hair Oil; 2 Silvers for Best Use of Internet & Digital Media for Airtel and Best Use of Branded Content for Cadbury and a Bronze for Best Use of Events and Stunts for Cadbury Celebrations.

     

    Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Crompton Greaves, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network, Indian Oil, Dixcy Textiles and many others.  The gross billing of Madison Media is Rs. 3000 crores.