MxMIndia

Tag: Media Abbys

  • They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborty, CEO, TV Today

    Don’t ignore TV & print: Joy Chakraborthy

    Joy Chakraborthy, CEO, TV Today gets candid as he talks with MxM India about the quality of sessions that were held at Goafest 2012 and what the committee needs to consider for 2013.

     

    How would you rate the several sessions that were held this year at Goafest?

    It’s good to see some good speakers at the sessions this year, but I would still suggest that they should have had some sessions on media because we are talking about future technologies while we are also talking about existing technologies like television and print – that is what I found missing. It’s always good to come back to Goafest because you get to meet all your friends, interact and network with them and partake of the nostalgia. So it’s great place to network, party and go back.

     

    Is digital receiving too much of a prominence at Goafest?

    Digital is getting prominence everywhere but people should not forget that all existing mediums are going to coexist; nothing is going to replace anything. The focus should also be on television and print and they should have got some speakers from these mediums too, as they need to be told what are they doing to sustain in these mediums because they are also growing. I have already put forth these recommendations to the committee. If you see, all sponsors are from print and broadcast, so they need to make these mediums inclusive in their plans.

     

    What are your views on the awards that were held this year?

    I think the awards got a little boring towards the end. Till Media Abbys were given it was good, but once it got to digital and other verticals it became boring. A few moments at the awards were interesting like the laser presentation made by Google.

     

    What are your travel plans for Goafest 2013?

    I think it’s always good to come here but I hope they accept our recommendations. I felt a bit let down this year, as you are setting standards of Cannes, you cannot afford to have technological glitches (as it happened on the first day at the Conclave); it reflects badly on us Indians. Such issues need to be addressed better.

     

  • On Day 1 (Thursday being the Ad Conclave), awards for the Media Abby & 3 Creative Abby categories were presented

    @Media Abby: Mindshare bags Grand Prix; MEC, Lodestar sparkle too

    The Grand Prix-winning Mindshare team with Jury Chair Ashish Bhasin

     

     

    By a Correspondent

     

    Having put an embargo on declaring the results of the Abby Awards before the event was to be staged, the Goafest Awards committee rewarded the patience of the media by calling in a press conference to declare the results much before it was made known to the audience at large. But the criterion to release it after 10pm remained -a diktat which was honoured wholeheartedly by all.

     

    In keeping with its attempt to play up the awards in as simple a way as possible, the committee was generous in stating that there was no big winner for the Media Abbys – a decision which was left for the media to decide. The reason was simple. For the first time the organisers had introduced a Grand Prix in the Media Abby awards and didn’t want that award to deter the attention from the other noteworthy winners. The points too were not awarded against individual metals, leaving it open for the media to decide the winner for the night.

     

    So if one went with Grand Prix as the criterion for the award, it was Mindshare that emerged as the No 1 agency having bagged the only single Grand Prix at the Media Abby. But then there were no points allotted for the individual metals leading to no clear winner at the top. The total count for Mindshare read: 1 GP, 1 Gold, 2 Silvers and 2 Bronzes (total metals 6).

     

    If one went by the gold count, it was MEC that emerged at the top, bagging 2 Golds, 1 Silver and 1 Bronze. Lodestar was next having bagged a total of 6 metals (the same as Mindshare) leading by 1 Gold, 2 Silvers, and 3 Bronzes. Madison Media Infinity was next as it bagged 1 Gold, 1 Silver and 1 Bronze followed by Starcom bagging just 1 Gold. Maxus follows with 2 Silvers and 3 Bronzes. (full table below)

     

    The Grand Prix was bagged by Mindshare for Surf Excel in the Best Use of Branded Content, which also won the gold in the same category. The GP was chosen from amongst the Gold winners. Other Gold winners include MEC that won two including one for Reliance 3G in Best Use of TV and the other for Best Use of Newspapers and Magazines. Lodestar UM won a Gold in Pro Bono Marketing for Bombay Psychiatric Society.

     

     

    Ashish Bhasin, chairperson of Media Abby said that the attempt this year was to reward the hard work put in by agencies, and therefore the Grand Prix. There were 16-17 per cent more entries from 31 agencies that were received this year, totalling 628 – last year the number was 530. It involved the efforts of more than 61 juries in putting this act together.

     

    Reacting on the agency’s win, Nandini Dias of Lodestar UM said: “I think we have performed very well this year. The total number of awards this year is only 27, which I guess is quite a small number. But within that we have won 6 awards, which is amongst the highest this year. So all in all, we are very pleased with our performance.”

     

    Also staged at the same night were awards from three verticals in the Creative Awards category including Design, Digital & Interactive and Direct. While the other categories would be announced on day 3, these three awards were awarded on day two itself. Ogilvy emerged the big winner as it won the Grand Prix for Fox Crime in the category – Online Integrated Campaign. DDB Mudra, BBDO, Leo Burnett were the other notable winners across the three categories.

     

    In all there are 101 awards that were given out in the Creative Abby awards on Friday night. An ecstatic Shashi Sinha said that the Creative Abbys were different this year as they received a record 4,250 entries as against 3,600-odd last year but what was remarkable was the participation of agencies from South Asia including Pakistan, Sri Lanka and Bangladesh. In fact the big winner tonight from South Asia was Grant McCann Erickson that won two Silvers across two separate categories.

     

    The awards were validated by research firm KPMG who have been doing it for two years now.

     

    Photograph: Shailesh Mule/Fotocorp

     

    Click here to view all Goafest 2012 stories

     

  • Much-awaited advertising and awards festival will be held at the same venue as last year.

    Goafest 2012 to be held on April 19-21

    By A Correspondent

     

    Goafest, the much awaited yearly event from the Advertising Agencies Association of India and Advertising Club Bombay, has come out with its festival dates for 2012.

     

    This year’s Goafest will be held on April 19-21 at the same venue as last year, The Zuri White Sands resort on Varca beach.

     

    Other details of the festival will be announced following a committee meeting on January 9.

     

    Over the years Goafest has become the biggest congregation of advertising professional under the sun and sand inGoa. It is touted asIndia’s biggest advertising and awards festival.

     

    The theme for last year’s festival was ‘Ideas are all around us-can you SPOT one?’ Two of the biggest awards held during the festival include the Media Abbys and Creative Abbys.

    Click here to view all Goafest 2012 stories