MxMIndia

Tag: McNROE

  • The campaign advocates the adoption of male talcum powder

    Wild Stone promotes its talcum range with #GoodChoiceSister

    By A Correspondent

     

    Wild Stone has launched its #GoodChoiceSister film campaign. The campaign advocates the adoption of male talcum powder by showcasing the relevance of androgynous fragrances in a very relatable way.

     

    Said Narendra Kumar Daga, Founder & MD, Mcnroe: “Gender-neutral grooming products were a safe option till consumers became more aware & informed about their specific grooming preferences. Today our Indian consumers have evolved and on the lookout for products that suit their personalities. Wild Stone means to facilitate this evolution and create products that specifically address these choices.”

     

     

  • The TVC reveals newly designed bottles of the entire Wild Stone deodorant range

    Wild Stone unveils #JustFriendsNoMore ad campaign

    By A Correspondent

     

    Wild Stone range of deodorants has launched the second TVC of its popular #JustFriendsNoMore series. The TVC reveals newly designed bottles of the entire Wild Stone deodorant range.

     

    Said Sanjay Srivastava, Chief Business Officer, McNroe: “The entire Wild Stone deodorant range has been re-created bearing in mindconsumer preferences and an improved fragrance delivery mechanism. We are optimistic that the new packaging designs will enhance the overall product experience of our consumers.”

     

    Added Sushant Panda, Brand Evangelist, 3003 BC: “Scientifically, fragrances and scents have had the power to create a lasting impression on our minds since time immemorial. Wild Stone’s latest TVC has aptly recognized the relevance of fragrance in the creation of this unforgettable memory of a person.”

     

     

  • The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends

    McNroe launches new campaign for Wildstone Edge

    By A Correspondent

     

    The House of McNroe has launced a new campaign for its new men’s grooming range Wild Stone Edge. The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks as he starts using, no marks for guessing, Wild Stone Edge.

     

    Speaking on the TVC,  Sanjay Srivastava, Chief Business Officer, McNroe Consumer Products said: “This campaign marks our entrance into newer product categories and brings a new storyline. The youth of today gives a great importance to their appearance and needs specialized products for different personal grooming. This campaign highlights the same importance and the difference personal grooming can make in ones personality in a prominent way.”

     

     

  • The brand encourages women to pursue their desires with conviction and not shy away from exploring their true desires

    Secret Temptation’s new campaign empowers women to #OwnYourTemptation

    By A Correspondent

     

    Secret Temptation has launched a new brand platform which is a part of a consolidated re-launch of the brand.

     

    Said Narendra Kumar Daga, MD, McNroe: “A woman of today is unstoppable when allowed to pursue her desires with conviction. Secret Temptation is the voice of change and the new TVC is aimed to inspire her to Own Her Temptation.”

     

    Added Sanjay Srivastava, Chief Business Officer, McNroe: “Secret Temptation’s progressive ideology and fragrances have observed growth through Consumer pull. While the female grooming segment is growing at 5x, Secret Temptation is driving a 10-fold growth for the category.”

     

     

  • To focus on online outreach for its brands – Wild Stone & Secret Temptation with a special emphasis on consumer engagement

    McNROE appoints 22feet Tribal as its digital agency

    By A Correspondent

     

    McNROE Consumer Products has announced the appointment of 22Feet Tribal Worldwide as its digital agency. The company, which is known for its brands Wild Stone and Secret Temptations, has brought the digital agency on board to lead its digital efforts across online platforms with a special emphasis on consumer engagement.

     

    22feet Tribal Worldwide will be responsible for the digital strategy across the McNROE’s entire portfolio- Wild Stone and Secret Temptation. The agency will lead digital brand planning across businesses and develop strategic brand campaigns for the digital platform to strengthen the connection between the two brands and their respective consumers.

     

    NK Daga, Director-Founder, McNROE said, “We have always been committed to bringing top international quality fragrances to Indian consumers and delivering the best innovative experience in the industry. As we continue to grow, our intention is to place even greater emphasis on engaging with our customers through online experiences. 22feet Tribal Worldwide’s strong strategic capabilities combined with the understanding of our business made them the perfect agency partner to help us engage with our customers online.”

     

    Commenting about the partnership, Vineet Gupta, Managing Director at 22feet Tribal Worldwide, said, “We are extremely excited about our partnership with McNroe Consumer Products Pvt. Ltd. for its brands Wild Stone and Secret Temptation. Wild Stone is a brand that has cemented itself in Indian consciousness with their distinctive communication and offering. Secret Temptation has created a niche for itself by appealing to young girls with its contemporary fragrances. We want to bring this equity into the web and create a robust digital framework that yields results for the brands and the business.”