By A Correspondent
Wild Stone Code, the premium male grooming-personal care brand from the house of McNroe Consumer Products has launched its TVC with the tagline- ‘Enjoy The Start’.
The ad films were conceptualised by McCann
Said Ankit Daga, Head – Business Development, McNroe Consumers Products: “Wild Stone Code is our premium offering and has built its set of loyalists. The current communication has been developed to highlight the mood transformation one feels while indulging with a fine fragrance. We hope the communication helps to build the association of Code with a premium deodorant experience, distinct from rest of the offerings in the market”.
Added Samrat Ghosh, General Manager Marketing: “Code communication has been developed to build the brand as the best in class offering, appealing to the evolved metrosexual man. We have built on sensorial experience leading to a dreamland kind of transportation and restaged the brand sign off to enjoy the start to drive product benefit and sensorial”.
The ad films were conceptualised by McCann.