MxMIndia

Tag: Mcnroe Consumer Products

  • The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends

    McNroe launches new campaign for Wildstone Edge

    By A Correspondent

     

    The House of McNroe has launced a new campaign for its new men’s grooming range Wild Stone Edge. The campaign features a digital film which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks as he starts using, no marks for guessing, Wild Stone Edge.

     

    Speaking on the TVC,  Sanjay Srivastava, Chief Business Officer, McNroe Consumer Products said: “This campaign marks our entrance into newer product categories and brings a new storyline. The youth of today gives a great importance to their appearance and needs specialized products for different personal grooming. This campaign highlights the same importance and the difference personal grooming can make in ones personality in a prominent way.”

     

     

  • The campaign is a tongue-in-cheek story that showcases the eternal fight men have had in the quest for precious metals

    Wild Stone showcases man’s desire to own fragrances in latest campaign

    By A Correspondent

     

    Mcnroe, owner of brands Wild Stone and Secret Temptation, launched its latest campaign for Wild Stone Code conceptualised by Soho Square.

     

    “Men have always fought over precious metals. The Precious Metal Collection from Wild Stone Code, is yet another great reason for them to start a new fight,” said Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather.

     

    Speaking on the film, Sanjay Srivastava, Chief Business Officer, Mcnroe Consumer Products said, “Code has always had a strong consumer preference for its fragrances. This is an attempt to strengthen and leverage the consumer acceptance to build a larger franchise.”