MxMIndia

Tag: Mcgarrybowen

  • Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai

    DAN gets Nishi Kant to don Mcgarrybowen Prez hat

    By A Correspondent

     

    Mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), which was earlier called Happy Mcgarrybowen has named Nishi Kant as its new President.

     

    Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai. In his new role, he will spearhead the agency across its three offices in Delhi, Mumbai and Bangalore. He will continue to report into Sidharth Rao, Chairman, Mcgarrybowen India & Dentsu Webchutney.

     

    Sidharth Rao

    Commenting on the elevation, Rao said: “In my 15 years of work experience with Nishi, I have seen him grow into a business leader par excellence from a mighty creative resource. He has successfully led Dentsu Webchutney’s offices in Delhi and Mumbai. Mcgarrybowen holds a great legacy globally and I welcome him to instil his values and lead the team, nationally. I firmly believe his insights will enhance the company’s brand value and empower potential growth.”

     

    Nishi Kant

    Added Kant: “I am honoured and energised by the opportunity to assume the leadership of Mcgarrybowen India in the midst of these challenging times. I have deep respect for all the work that has taken place to transform Mcgarrybowen as a global creative powerhouse. I am looking forward to working with our talented team and group leaders over the coming years to create a truly integrated agency. Together, we will capture the next wave of growth for Mcgarrybowen India by remaining laser-focused on serving our clients, crafting efficient creative work and providing best career experiences to our people.”

     

     

  • The new identity celebrates the evolution of the brand while reflecting its vision for the future

    TicketNew unveils new brand identity

     

     

    TicketNew, a movie ticketing brand, has undergone an identity change since its inception 10 years ago. The new identity celebrates the evolution of the brand while reflecting its vision for the future. Happy mcgarrybown has partnered the brand refresh.

     

    Talking about the rebranding, RamKumar Nammalwar,the founder and CEO of TicketNew, said: “Ever since inception, we have had all-round growth year on year. We have gone from being website-only to having a mobile website and app. Our mobile transactions have gone up by over 90%. By adding popular multiplex chains and even more single-screens, we have consolidated our position in the southern market. As we embark on a journey to expand our reach to the rest of the country, the time seemed right to give our identity a revamp and our spirit a reboot. And as we set out on our mission to make people enjoy cinema the way it was intended to – in the cinema hall – we needed a new look and voice that reflects our renewed purpose.”

     

    Said Kartik Iyer, CEO, Happy mcgarrybowen: “Ticketnew gives us the opportunity to be a part of the magical world of movies. The service they provide allows us to enjoy movies the way they are meant to be enjoyed. At a time when the world is moving towards smaller screens and mobile phones, TicketNew is one of the few brands committed to making people come closer to the big screen experience. We love their vision and enjoy working with the team. There is much to be done. This is only the first step towards many wonderful things to come. As they say in the theatres, “The show has just begun.”

  • Post-acquisition Happy co-founder and CEO Kartik Iyer and co-founder and MD Praveen Das will both report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia

    Mcgarrybowen makes entry to India as Dentsu Aegis Network acquires Happy

     

    Dentsu Aegis Network has announced that it has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services. Happy will join the global mcgarrybowen network of agencies and be rebranded as Happy mcgarrybowen. The acquisition will mark the first mcgarrybowen agency in India and expands its footprint in Asia – with other offices in Singapore, Hong Kong and China. The deal is expected to close in the next few weeks.

     

    Established in 2007, Happy is regarded as one of the most promising independent creative outfits in India, Happy boasts a staff of 100 across three disciplines – Brand Design, Integrated Brand Communication and Digital, building and rejuvenating brands through media agnostic ideas, customised to deliver on key business and brand metrics.

     

    Joining the Dentsu Aegis leadership team in India is Happy’s co-founder and CEO Kartik Iyer and co-founder and MD Praveen Das who will both report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

     

    Said Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia: “Happy has carved out a very strong digital and creative reputation in the Indian market. Founders Kartik Iyer and Praveen Das – who are among Fortune India’s 40 Under 40, are prominent and well-respected figures in the industry, and this acquisition will add creative bench strength to the wider team. This will enable us to launch mcgarrybowen in India and we will be another step closer to our mission of being the second largest agency group by the end of 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in the market.”

     

    Added Gordon Bowen, mcgarrybowen Founder and Global Chairman: “India is an important creative market that boasts world-class talent and an enviable group of multinational clients, both of which represent untapped potential for mcgarrybowen. We knew that successfully expanding in this very competitive market required finding great partners that share our passions and values. With a respected reputation and well awarded creative offering, Happy is just that kind of partner and I am proud to welcome them into the mcgarrybowen family.”

     

    “Like us, Kartik and Praveen believe in the power of big organising ideas, collaboration and strong client partnerships. Together I am confident we will fuel even greater creative and business success for clients here in India and around the world,” he added.

     

    Kartik Iyer, co-founder and CEO, and Praveen Das, co-founder and MD of Happy said: “It has taken us a good nine years to come this far in terms of talent, business and reputation. There comes a time in every business to take a big leap to propel it to the next level and being a part of Dentsu Aegis and mcgarrybowen supports this growth ambition and provides us with the right platform.We are presently working with a number of marquee clients that require the support of a global network and we have always been clear that Happy should to equip itself to compete with the biggest players on the largest stage. In mcgarrybowen, we found a true match in philosophy and belief and being a part of their vision makes us truly proud.”

     

    Most recently, Happy bagged the ‘Agency of the Year’ title at the 2016 edition of Maddys, organised by The Advertising Club Madras. Happy’s work on the ‘Ola Boat’, which was an emergency boat service set up by Ola Cabs, to help stranded people in the city of Chennai during the Nov 2015 floods, has also won numerous national and international awards for the effort.