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Tag: Mcgarrybowen India

  • Offers an instant access to doctors and health check-ups at home…

    Mcgarrybowen India’s ‘mfine Healthy Rakhi’ adds to sibling bond

    By A Correspondent

     

    Mcgarrybowen India, the creative agency from Dentsu Aegis Network (DAN), has launched ‘mfine Healthy Rakhis’. For the record, mfine is an online doctor consultation app.

     

    Said Arjun Choudhary, Chief Business Officer and Founding Member, mfine: “It is imperative for a brand to live up to its brand purpose and play a larger, and a more meaningful role in the consumer’s life. Rakshabandhan stands for the promise to protect, and that is the very core of our brand too. So, we decided to own the occasion by adding a healthy and digital twist to it.”

     

    Added Aalap Desai, National Creative Director, Mcgarrybowen India: “Consumers have become intelligent and love brands that give them a say in the brand narrative, an opportunity for engagement. And with this campaign, we wanted to take Rakhi beyond symbolism and make it actionable.”

     

     

  • Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai

    DAN gets Nishi Kant to don Mcgarrybowen Prez hat

    By A Correspondent

     

    Mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), which was earlier called Happy Mcgarrybowen has named Nishi Kant as its new President.

     

    Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai. In his new role, he will spearhead the agency across its three offices in Delhi, Mumbai and Bangalore. He will continue to report into Sidharth Rao, Chairman, Mcgarrybowen India & Dentsu Webchutney.

     

    Sidharth Rao

    Commenting on the elevation, Rao said: “In my 15 years of work experience with Nishi, I have seen him grow into a business leader par excellence from a mighty creative resource. He has successfully led Dentsu Webchutney’s offices in Delhi and Mumbai. Mcgarrybowen holds a great legacy globally and I welcome him to instil his values and lead the team, nationally. I firmly believe his insights will enhance the company’s brand value and empower potential growth.”

     

    Nishi Kant

    Added Kant: “I am honoured and energised by the opportunity to assume the leadership of Mcgarrybowen India in the midst of these challenging times. I have deep respect for all the work that has taken place to transform Mcgarrybowen as a global creative powerhouse. I am looking forward to working with our talented team and group leaders over the coming years to create a truly integrated agency. Together, we will capture the next wave of growth for Mcgarrybowen India by remaining laser-focused on serving our clients, crafting efficient creative work and providing best career experiences to our people.”

     

     

  • The campaign encourages people to join the Pride rally from the safety of their homes…

    Big FM and Mcgarrybowen India launch #PrideFromHomeByBigFM

    By A Correspondent

     

    Big FM has together with Mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), taken its philosophy ‘Dhun Badal Ke Toh Dekho’ a step further in its latest campaign, #PrideFromHomeByBigFM.

     

    Notes a communique: “The Covid-19 induced global pandemic that enforced a strict national directive that everyone follow physical distancing, has led people to stop expressing themselves at public gatherings including the Pride March. Therefore, Big FM, in association with Mcgarrybowen India, decided to encourage everyone to be part of the Pride parade without leaving their homes and showing support by hoisting an unusual flag from the safety of their homes.”