MxMIndia

Tag: McDonald’s India

  • To strengthen its leadership positioning in chicken

    McDonald’s announces NTR Jr as its brand ambassador

    By Our Staff

     

    McDonald’s India (West and South) announces NTR Jr as its brand ambassador. The brand launches a new TVC conceptualized by DDB Mudra, under the theme #DontExplainJustShare.

     

    The brand has reimagined the offering of its marquee chicken range – McSpicy Fried Chicken by introducing the ‘McSpicy Chicken Sharers’ in first-time ever sharing buckets. The brand film highlights this proposition of ‘just sharing’ the McSpicy Chicken with everyone.

     

    Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South), said: “We are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family.”

     

    Rahul Mathew’s, Chief Creative officer and Executive Director, DDB added: “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy Chicken Sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”

     

  • It is conceptualised by DDB Mudra

    McDonald’s North & East evokes nostalgia with its new TVC

    By Our Staff

     

    McDonald’s India – North and East has launched its latest TVC taking viewers down memory lane, showcasing familiarity with the brand across generations. It is conceptualised by DDB Mudra.

     

    Talking about the launch of the TVC, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our customers have fond memories associated with our brand.  This TVC takes the viewers down the memory lane and helps her re-live the Joyous and ‘happy times she had with loved ones at McDonald’s. Through thoughtful gesture of care, love and reciprocity, the TVC gently touches heart and reassures that it does not take much to create and enjoy feel good delicious memorable moments at McDonald’s – ‘Kisi ka din banaane ke liye, bas dil bada hona chahiye’, We are hopeful of this resonating well with our customers.”

     

  • For Butter Chicken and Butter Paneer Grilled Burgers

    DDB Mudra rolls out new film for McDonald’s – N.E.

    By Our Staff

     

    McDonald’s India (N&E) has launches a new campaign for the newly-introduced butter chicken and butter paneer grilled burgers.

     

    Commenting on the campaign Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East said: “Burrraaahh is the way our North Indian guests express the feeling when they experience excitement, joy and delight together. Our new ad film perfectly captures these emotions our guests experience while consuming our Butter Chicken and Butter Paneer grilled burgers.”

     

    Added Iraj Fraz Batla, Creative Head – North, DDB Mudra: “Fans of Punjabi food are instinctively going to fall in love with the new McDonald’s butter chicken & paneer grilled burgers. And like you’d go ‘Ooh-la-la’ on trying a lovely French wine, or ‘Bravo!’ on tasting an original Italian pizza – when we took our first bite of the new burger, we instinctively went, ‘Burrraaahh!’ Through the film, we wanted to show the same happiness that we experienced while enjoying the new burger. You’d definitely go ‘Burrraaahh!’ when you try it.”

     

  • The new Happy Meal will now ITC’s B Natural mixed fruit beverage

    McDonald’s partners ITC for beverage

    By Our Staff

     

    McDonald’s has partnered with ITC Ltd to add its fruit beverage, B Natural, to the Happy Meal. This initiative comes as a part of McDonald’s #25ActsofHappy campaign.  The new Happy Meal is available across all McDonald’s restaurants in West and South India only.

     

    Speaking on the launch of new offering, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said: “At McDonald’s, we have always been cognizant of the needs and demands of our ever-evolving consumers. Children are an integral part of the McDonald’s family and we are excited to bring this new wholesome Happy MealTM to them. This initiative helps us further strengthen our commitment to the Good Food Journey.”

     

    Added Sanjay Singal, Chief Operating Officer – Dairy and Beverages, ITC Limited: “At ITC Ltd, we are committed to delivering products to consumers that are differentiated and cater to their evolving needs. With consumer led and science-based products as offerings, B Natural has been at the forefront of reinventing the fruit beverage category with the introduction of beverages that are not made from concentrate, artificial colours, and preservatives.”

     

  • To promote the launch of its brand App (iOS or/and Android device)

    DDB Mudra campaign for McDonald’s – N&E

    By Our Staff

     

    McDonald’s India – North & East has unveiled a new digital campaign titled ‘#TheRealDeal’ to promote the launch of its brand App (iOS or/and Android device). The McDonald’s mobile app provides customers with special deals and offers that can be redeemed at dine-in, takeaway or drive thru.

     

    Said Rajeev Ranjan, Chief Operating Officer, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “McDonald’s app is for those who want to make the most out of their experience with the brand, be it availing exclusive offers and deals at dine-in, takeaway or drive thru or sharing feedback or learning more about the menu. The app is all about making every interaction with the customers even more convenient and delightful.”

     

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “Based on a social experiment, this unique campaign is designed to celebrate our customers and deliver delightful and exciting experiences for them through #TheRealDeal. With aspects such as a baraat, superheroes, balloons and an acapella group joining in the celebration, we are looking forward to providing similar kind of feel-good moments to customers when they redeem deals and offers on the new McDonald’s app.”

     

  • EatQual will be available across all McDonald’s restaurants in West and South India starting mid-December

    McDonald’s India launches new packaging for specially abled

    By A Correspondent

     

    On the occasion of International Day of Person with Disabilities, McDonald’s India West and South, announced that it is launching a new packaging – EatQual, designed for its specially abled customers. With this progressive and inclusive initiative, the company has once again reinforced its brand promise of making delicious feel-good moments easy for everyone. The EatQual pack has been developed over months of collaboration with an NGO that has been working towards the betterment of the specially-abled community for over 50 years.

     

    Speaking about the upcoming launch of this packaging, Arvind RP, Director – Marketing & Communications, McDonald’s India (West and South) said: “It has always been our endeavour to make delicious feel-good moments easy for everyone. The launch of this EatQual packaging is a step to further our commitment towards inclusiveness and social responsibility. We hope that this packaging will make the McDonald’s experience easy and delightful for our specially-abled customers.”

     

    Added Rahul Matthew, National Creative Director, DDB Mudra Group: “Equality and inclusivity isn’t always about the big things. It’s also about being able to do the little everyday things like everyone else can; eating your favourite McDonald’s burger, for instance. And that has been the guiding force behind the EatQual initiative. How can we make the McDonald’s experience just as enjoyable for all.”

     

    Commenting on this upcoming packaging launch by McDonald’s India West & South, Dr Vaishali Kolhe, Associate Professor at Centre for Disability Studies and Action & Tata Institute of Social Sciences, Mumbai,  said: “It is heartening to see an iconic brand like McDonald’s take initiatives to maintain inclusion at their restaurants. Food accessibility is the bare minimum necessity for every individual including the ones with upper arm movement disability. Innovations like these can make eating so much easier for them. Through initiatives like these, we are not doing these individuals a favor but making their experience of eating independent and enjoyable. I look forward to enjoying my favourite McDonald’s burger in the new EatQual pack.”

     

     

  • Digital marketing will be executed by 22feet Tribal Worldwide and digital media planning by OMD Mudramax

    McDonald’s North & East retains DDB Mudra

    By A Correspondent

     

    Robert Hunghanfoo

    DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

     

    Commenting on the partnership, Robert Hunghanfoo, Head, CPRL said: “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

     

    Kriti Awasthi

    Added, Kriti Awasthi, DGM, Marketing at McDonald’s India – North & East: “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. Covid-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

     

    Ashutosh Sawhney

    Talking about the expanded partnership, Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North said: “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability of creating media agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

     

     

  • The episodes will be launched tomorrow, May 15, commemorating Family Day

    McDonald’s India collaborates with TVF’s Screenpatti – HumTum to celebrate Family Day

    By A Correspondent

     

    Hardcastle Restaurants, the master franchise of McDonald’s in West and South India, has collaborated with TVF Screenpatti – HumTum, a series about relatable, emotional, enjoyable ‘slice of the life’ moments of a family for two episodes. The content partnership aims to leverage the occasion of Family Day to build brand affinity and love for McDonald’s.

     

    Notes a communique: “This one-of-its-kind association brings two leading brands in their own spaces together. McDonald’s is known for its service-excellence and innovation in the QSR industry and TVF is known for its creative, engaging and witty content. The episode being released on Family Day titled “Papa actor banana chahte hain” revolves around a middle-aged father taking his son’s help to convince his own father on letting him pursue his passion – acting. The episode showcases how families come together at McDonald’s and emphasizes on the importance of cherishing the present and enjoy moments together.:

     

    The episodes will be launched tomorrow, May 15, commemorating Family Day.

     

     

  • Kargutkar joins Vakrangee from McDonalds India

    Vakrangee appoints Sagar Kargutkar as Chief Marketing Officer

    By A Correspondent

     

    Vakrangee Ltd has announced the appointment of Sagar Kargutkar as Chief Marketing Officer for all its business verticals. Sagar joins Vakrangee from McDonalds India where he was the Head of Marketing, Communications & Digital.

     

    In his current role at Vakrangee, he will be responsible for Heading Marketing Communications Strategy, Digital marketing, product evolution for all the six business verticals of Vakrangee and will work closely with the executive team to take Vakrangee brand in India to the next level.

     

    Commenting on his appointment, Dinesh Nandwana, Founder Promoter & Executive Chairman, Vakrangee Ltd said: “We are delighted to welcome Sagar to the Vakrangee family. He is perfect for this role, having successfully led various high-profile campaigns in the past. His immense knowledge, consumer insights and strong capabilities in brand building and marketing communication will add tremendous value to our aggressive growth strategy.”

     

     

  • Arvind will lead the overall marketing and communications strategy for brand, to further strengthen its leadership in the QSR space

    Arvind RP joins McDonald’s as Director – Marketing & Comms

    By A Correspondent

     

    Hardcastle Restaurants Pvt. Ltd. announced the appointment of Arvind RP as Director- Marketing & Communications. In his new role, Arvind will lead the overall marketing and communications strategy for brand, to further strengthen its leadership in the QSR space.

     

    Arvind joins McDonald’s from Kaya Limited where he led marketing and analytics.  During his six-year tenure there, he spearheaded various brand-building initiatives, product & services innovations, digital and CRM initiatives.

     

    Commenting on his appointment, Seema Arora Nambiar, Senior Vice President – Strategy, Innovation & Capability, McDonald’s India (West & South) said: “We are delighted to welcome Arvind to the McDonald’s family.  Arvind has a proven track record of building strong brands, driving insightful product and service innovations and leading digital projects. I am confident that he will be instrumental in leading McDonald’s to its next phase of growth.”

     

    Speaking on his new assignment, Arvind RP said, “McDonald’s is one of the world’s most iconic brands that has always been at the cutting edge of food, service and technology. I look forward to working closely with the team to create new benchmarks for the industry.”

     

     

  • McDonald’s to launch NBA-themed promotions in select locations across 39 cities

    NBA and McDonald’s announce marketing partnership in India

    By A Correspondent

     

    The National Basketball Association (NBA) and McDonald’s announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.

     

    From today (Nov 13) till Dec 12, McDonald’s will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South regions while stocks last.

     

    Said Seema Arora Nambiar, Senior Vice President of Strategy, Innovation and Capability, McDonald’s India: “We at McDonald’s believe that playing sport is crucial to the overall development of children. Globally, McDonald’s is associated with various sports and this Children’s Day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”

     

    Added Yannick Colaco, NBA India Managing Director: “We are excited to partner with a global iconic brand like McDonald’s. This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.”

     

     

  • McDonald's India, along with its creative agency Leo Burnett India, decided to bring Sunil Chawla’s story to the world

    New McDonald’s campaign features real-life toy collectors

    By A Correspondent

     

    McDonald’s India has unveiled a new digital campaign titled ‘Toys are for kids of all ages’ featuring the story of 35-year-old Bengalurian Sunil Chawla, who has collected 300 Happy Meal toys over the years. The ad shows Sunil speaking fondly about how his obsession with the Happy Meal toys began.

     

    Speaking about the initiative and campaign, Seema Arora Nambiar, Senior Vice President – Strategy, Innovation & Capability –McDonalds India said, “Since the launch of the iconic Happy Meals in India in 1997, it has grown in popularity. The toys that our customers have collected bring back the happy memories created over food. We wanted to celebrate the emotional connect that our customers have with the brand through their Happy Meal toys, which is why we have featured a real life Happy Meal toy collector and his story in this ad film!”

     

    Added Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia: “There is a child in all of us, and we keep indulging this child with its favourite treats however old we may be. McDonald’s has just made it easier for everyone to embrace this child. We don’t stop liking toys, for instance, just because we grow up, do we? The joy of collecting toys knows no age. This simple idea got us to the story of Sunil, and we knew it was a story that our consumers would instantly resonate with.”