MxMIndia

Tag: McCann World Group

  • The TVC brings alive the heart-warming relationship between a woman and her grandmother and her endeavour to get her grandmother to experience something wonderful

    Deepika Padukone promotes Good Day variant Wonderfulls

    By A Correspondent

     

    With the launch of Britannia Good Day Wonderfulls, an extension to the Good Day family, the cookies-to-dairy products major has unveiled a campaign supporting the launch with the theme: ‘Cookies so wonderful, you’d want your loved ones to have it’.

     

    The film features Good Day’s brand ambassador Deepika Padukone and depicts her gifting her grandmother a new pair of dentures, to enjoy the new cookie brand.

     

    Said Ali Harris Shere, VP, Marketing: “We are seeing a clear trend of premiumization in biscuits for the last few years. Consumers are upgrading to superior product experiences. Good Day Wonderfulls aims to leverage this trend.”

     

    Commenting on the campaign thought, Puneet Kapoor, Executive Creative Director, McCann World Group, said: “The challenge here was that in a world spoilt with choices, how do you make people want another cookie out of the  thousand cookies already out there. But surely when you have a genuinely good tasting product, it feeds into the creative gumption as well.  I guess the crisp and crunchy texture and taste fired the idea in the neurons of the creative team and the idea was love at first sight.”

     

  • Open Jury Sessions will be held between May 11 and 13 in Mumbai

    Kyoorius announces jury panel for creative advertising

     

     

    The fourth edition of Kyoorius Creative Awards has announced the jury panel for the creative advertising category. The category will be assessed by two jury panels, each of which will judge a number of sub-categories.

     

    The Advertising Jury 1 will judge the Press Advertising, Outdoor Advertising, Writing for Advertising, Art Direction for Advertising and Radio Advertising categories.

     

    Prasoon Joshi, Chairman of McCann World Group (Asia Pacific) will take on the role of foreman for the Advertising Jury 1 panel. The panel includes creative agency heads like Sonal Dabral (Chairman and Chief Creative Officer, DDB Mudra), Santosh Padhi (Chief Creative Officer and Co-Founder, Taproot Dentsu), Ashish Chakravarty (Chief Creative Officer, Contract India), KV Sridhar (Founder and Chief Creative Officer, Hyper Collective), Sajan Raj Kurup (Founder and Creative Chairman, Creativeland Asia) and Swati Bhattacharya (Chief Creative Officer, FCB Ulka).

    The Advertising Jury 2 will judge the categories Film Advertising, Film Advertising Craft, Craft for Advertising, Branded Content and Entertainment, Direct Marketing and Activation and Colors Awards for Social Impact.

    The role of jury foreman for this panel will be carried by Gerry Human, Global Executive Creative Director, Ogilvy& Mather.This panel will also comprise Amer Jaleel (Chairman and Chief Creative Officer, Mullen Lintas), Josy Paul (Chairman and Chief Creative Officer, BBDO), Gigi Lee (Chief Creative Officer, TBWA), Senthil Kumar (Chief Creative Officer, J. Walter Thompson South Asia), Raj Deepak Das (Chief Creative Officer, Leo Burnett India, South Asia) and Raj Kamble (Founder and Chief Creative Officer, Famous Innovations).

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Both Prasoon and Gerry have won multiple awards in their career and have worked on some of the world’s most famous brands. Both bring unique perspectives to the jury panel and their insights will ensure that the best ideas rise to the top.”

    The Open Jury Sessions will be held between May 11 and 13, 2017 at the Ecole Intuit Lab, Mumbai. The Kyoorius Creative Awards ceremony will be held on Friday, June 2 at the NSCI in Mumbai.

     

  • This World Heart Day Saffolalife encourages people to Stay Active, Eat Better and Be Happy for a Healthier Heart

    Saffolalife’s new campaign inspires consumers to take small steps towards a healthier heart

    By A Correspondent

     

    Saffolalife has launched a new World Heart Day campaign coining “Chhote Kadam – dilke bade kaamke” as a creative idea to drive home the point of the need to have a healthier heart.

     

    Various consumer studies have revealed that most people see achieving heart health as a daunting task and find it difficult to make big changes in their current lifestyle. This is the reason that despite being aware, there is inertia towards taking proactive steps regarding heart health. Taking cognisance of this barrier, Saffola realised that it needed to change the language around heart health to showcase how it can be made enjoyable, everyday yet effective.

     

    Saffolalife kickstarted the campaign with a TVC that hums the tune – “Chhote Chhote kadam, ta ra rum pumpum, roz-roz uthaya karo”.  It showcases people in all walks of life taking tiny steps towards a healthier lifestyle – regular walks, playing a sport, indulging in dance or yoga, being happy and having fun, eating mindfully by avoiding junk food or consuming in small portions, etc.

     

    Additionally, Saffolalife has launched the Healthy Lifestyle Index on www.saffolalife.com, which tool that correlates lifestyle score to heart health. The Saffolalife Healthy Lifestyle Index has been developed in conjunction with eminent cardiologists, dieticians and doctors with the mission to educate people on early heart health measures.

     

    Said Anuradha Aggarwal, Chief Marketing Officer, Marico Limited: “Saffolalife has always stayed committed to spreading awareness and making people realise the importance of heart health. This year’s campaign evolves that paradigm and talks about proactive heart health. It is a progression that the consumer is seeking – an evolution from fear of illness to proactive health. The new communication aims to inspire people to take small steps like staying active, eating mindfully and being happy which will go a long way towards leading a healthier life.”

     

    Added Partha Sinha, Vice Chairman & MD, MccannWorldGroup: “The health narrative in this country was getting rather daunting and discouraging. We figured out that if health is not a part of everyday living, it becomes unattainable. At Saffolalife, we want to encourage people to embrace health in everyday life and open their minds to the possibility of benefiting from small, enjoyable steps to health.”

     

  • Launches new TV campaign under the Dettol BanegaSwacch India initiative to drive behavioral change

    Dettol addresses real-life barriers to promote healthy handwashing habits

    By A Correspondent

     

    In an endeavour to spread awareness around healthy hand washing habits, Dettol launched its next phase of their nationwide communication initiative ‘Dettol BanegaSwachh India’. To reiterate its commitment towards bringing in behavioural changes and personal hygiene, Dettol rolled out a new TVC focussing on real life challenges.The TVC focuses on multiple ways the consumer can practice good hand hygiene habits.

     

    Taking cognisance of its tradition, last year Dettol launched its campaign ‘Maa Mane Sirf Dettol kaDhula’ in an endeavour to reach out to a larger audience through a catchy jingle and by launching ‘Dettol Squeezy’ – an affordable liquid hand-wash.

     

    Speaking about the campaign, Arjun Purkayastha, Marketing Director – Dettol Developing Markets at RB, said, “As a global leader in consumer health and hygiene; and with a history of over 150 years of innovation, we understand the extreme importance of hand hygiene and sanitation in the lives of our consumers. Last year, we had launched our campaign to promote healthy hand wash habits amongst children and mothers which turned out to be a huge success. This year, we are moving a step further and taking this educational message forward by addressing real life situations in everyday living; hence entertaining and engaging at the same time.”

     

    Explaining the idea behind the new campaign, Prasoon Joshi, Chairman – Asia Pacific, CEO  & Chief Creative Officer – India, McCann World group said, “Dettol KaDhula campaign, which was launched last year, helped us to create a movement towards personal hygiene. This year we are trying to recreate the same phenomena by bringing in real life situations, places and people whom we see on a daily basis grappling with the issue of hand wash and cleanliness. The campaign will educate, create awareness and reinforce them to maintain hygiene by bringing in the behavioural change of washing their hands before and after every meal through an impactful TVC, backed by the extremely popular ‘Dettol DettolHo’ Jingle.”

     

  • Aircel is one of India's largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million

    Aircel picks DDB Mudra Group as its creative agency

    By A Correspondent

     

    Following a multi-agency pitch, Aircel has handed its creative mandate to DDB Mudra Group. The account will be handled by DDB Mudra North.

     

    The incumbent agency on the account is McCann World group.

     

    Madhukar Kamath

    Aircel is one of India’s largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million. Aircel is a pan India operator with a presence across 23 circles. The company offers voice & data services ranging from postpaid and prepaid plans, 2G and 3G services, Broadband Wireless Access (BWA), Long Term Evolution (LTE) to Value-Added-Services (VAS).

     

    On winning the account, Group CEO & Managing Director, Madhukar Kamath said: “This is a prestigious win for DDB Mudra Group. The whole team at DDB Mudra North and our pool of resources nationwide can’t wait to start working on the brand and add value. It helps that we have an unmatched experience in the telecom sector, in many international markets.”

     

    Sonal Dabral
    Sambit Mohanty

    Sonal Dabral, Chairman & CCO, DDB Mudra Group, “Being chosen by Aircel, one of India’s fastest growing telecom brands, as their communication partner is both an honour and a big responsibility. This win is a testament to the superb talent that we have across the DDB Mudra Group and we look forward to creating a host of breakthrough ideas for this innovative and exciting brand.”

     

    On working on Aircel again, Sambit Mohanty, Creative Head, DDB Mudra North, said, “It feels great to be back on Aircel! This is one of our biggest wins and we will leave no stone unturned to ensure some truly memorable work emerges out of it.”

     

  • Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade

    RB appoints McCann World Group for projects on Dettol in India

    By A Correspondent

     

    Leading consumer health, hygiene and home company RB (formerly called Reckitt Benckiser) has appointed McCann World Group, India as the creative agency for Dettol in India on a project basis. Havas WW will continue to be the Agency of Record on Dettol in India and globally.

     

    Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade. With a legacy of more than 80 years, it has become the trusted champion of health. The development is in line with the ambition of Dettol to further strengthen communication across its portfolio in India.