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Tag: McCann Asia-Pacific

  • He will additionally work closely with the management on various brand integrations as the Head of Integration Mumbai

    Himanshu Saxena joins McCann Worldgroup as EVP & Mumbai Head

    By A Correspondent

     

    Himanshu Saxena

    Himanshu Saxena has joined McCann Mumbai as Executive Vice President and Head of its Mumbai operations. Saxena will additionally work closely with the management on various brand integrations as the Head of Integration Mumbai.

     

    Said Prasoon Joshi, Chairman, McCann Asia Pacific and CEO & CCO McCann Worldgroup India: “I am really happy to have Himanshu back in McCann family again. This is the testimony of the fact that culture of McCann India is unique and conducive to nurturing great talent. Himanshu comes with a wide range of experience, his passion for creative solutions that drive effectiveness will add a new dimension to our valued client relationships in our Mumbai operation.”

     

    Added Saxena: “I am absolutely thrilled to be part of McCann’s highly respected leadership. McCann is the most respected, awarded and recognized creative communication agency in India. McCann’s rich client portfolio and talent pool is ripe with opportunities to take its game to the next level of creative excellence and effectiveness through integrated solutions delivered by the McCann Worldgroup specialist practices across advertising, Digital, CRM, Experiential and Healthcare.”

     

     

  • McCann bagged the highest number of awards at Cannes Lions from amongst Indian entrants – 16 in all, including the sole Grand Prix. McCann entries also bagged four Golds, seven Silvers and four Bronze metals

    [The big win] possible because of our strong creative culture: Prasoon Joshi

    By A Correspondent

     

    There is reason for celebrations at the Mumbai headquarters. At the Cannes Lions festival last week, McCann Worldgroup India bagged the highest number of awards – 16 in all, including the sole Grand Prix. McCann entries also bagged four Golds, seven Silvers and four Bronze metals.

     

    The campaign titled Immunity Charm done for Afghanistan Minsitry of Public Health picked up Grand Prix for Good, four Gold,six Silvers and two Bronze and was the most awarded campaign from India.

     

    The Campaign titled World for All done for Client World for All pet adaption won one Silver.The other campaign that picked up metal was of Paytm titled Paytm – Sweet Change and Dermaclinix radio titled The Scientist, both won a bronze

     

    Commenting on the win, Prasoon Joshi, Chairman, McCann Asia Pacific and CEO and Chief Creative Officer McCann India said: “We at McCann India believe in creative excellence and our performance at Cannes 2017 examplifies this. This has been possible because of a strong creative culture which we have nurtured over the years and real teamwork,” adding: “This wouldn’t have been possible without the ‘Creative First Culture’ at McCann Worldgroup under the leadership of our CEO Harris Diamond. Rob Riley, the global creative chairman has driven this creative vision intricately which has reflected in the overall performance of McCann Worldgroup. Most importantly I thank all our client partners because great work happens only when our clients join hands with us on this quest for excellence.”

     

  • Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar

    Deepika plays to the festive tune for Coca Cola’s latest campaign

    By A Correspondent

     

    It’s that time of the year again, when festivities, celebrations and joyful togetherness fill the air. And it’s also that time  of the year when the soft drink giants come up with new advertising campaigns to leapfrog consumption. Coca-Cola has unveiled a new campaign promoting its ‘Taste the Feeling’ credo.

     

    The campaign sees Deepika as a young confident girl who along with her brother end up at a wrong house. Blissfully unaware of this fact, both are welcomed warmly by the hostess, portrayed by Renuka Shahane, however the brother soon realises the mistake. Before they can make a quick exit, the sight of the bubbly Coca-Cola being poured for them captivates Deepika, rendering her unable to take her eyes off the drink.

     

    Talking about the new campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India, said: “Making every moment special is our core belief and this year’s social occasions campaign reiterates how Coca-Cola is the perfect companion for the both friends and strangers alike. It not only helps bring people together but also provides a great uplifting refreshing beverage experience. Standing strong as the preferred choice of beverage for guests, this campaign is a testimonial to how Coca-Cola brings about the feeling of celebrations and makes everyone feel right at home.”

     

    Commenting on the campaign, Prasoon Joshi, Executive Chairperson and Creative Director, President, McCann Asia Pacific added: “We as Indians take pride in guesting or mehmaan-Nawaazi. The new TVC takes a different spin on guesting. We have looked at it purely from a guest’s point of view & accentuated the desirability for Coca-Cola, in a fun way. The ability of Coca-Cola to bring people together and make moments special remains at the centre, like when Deepika says in the ad ‘aise hi chalejaate toh Coke buramaan jaata!’”.

     

  • Meanwhile, Punit Kapoor, who Joined MRM McCann in May 2006 and was heading its Delhi operations has been elevated as Vice President & General Manager for all India operations of MRM McCann

    McCann elevates Jitender Dabas, others to key roles

    By A Correspondent

     

    McCann India has made few key announcements. Jitender Dabas who joined McCann Delhi in January 2011, has been elevated to Chief Strategy Officer – McCann Worldgroup India. Also, Suraja Kishore, who joined McCann Mumbai in Nov 2013 has been elevated to National Head Planning—Truth Central. Meanwhile, Punit Kapoor, who Joined MRM McCann in May 2006 and was heading its Delhi operations has been elevated as Vice President & General Manager for all India operations of MRM McCann.

     

    Prasoon Joshi

    Commenting on these promotions, Prasoon Joshi – Chairman McCann Asia Pacific & CEO McCann Worldgroup India said,“I am happy to announce these promotions. Over these years,Jitender brings forth an intricate understanding of brands coupled with Leadership in building a stellar strategic planning team. I am confident he will bring tremendous value to the organization at McCann Worldgroup level. Suraja who has been instrumental at great brand work will now also head the “Truth Central” which is McCann Worldgroup’s Global Thought leadership unit engagedin creating original research, unearthing unique truths to help shape and grow clients’ businesses. Punit, who has helped grow MRM’s Delhi business year on year beyond industry average is ready to take on the challenge for MRM at national level.”

     

  • The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century

    Saare Jahaan Mein Achcha… Happy Dent humaara!

     

    By A Correspondent

     

    In these intolerant times, playing with the lyrics of an ever-so-popular nationalistic song, may be the wrong thing to do. But, heck, this is celebrating what appears to be a significant achievement for India. The McCann Erickson Mumbai creative for Happy Dent Teeth Whitening Gum titled “Happy Dent Palace” is in Gunn Report’s 20 Best Commercials of the 21st Century.

     

    The results were based on a public pulled on who voted on a list 30 candidates with provision made for other nominations, The Gunn Report has been able to select the Reel of The 20 Best Commercials of The 21st Century So Far (here!). The reel complements the much-viewed Gunn Report collection of The 100 Best Commercials of The 20th Century.

     

    Sharing the honour equally, the 20 ads (from 2000 to 2015) and their creators are:

     

    BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires

    Budweiser, “Wassup/True”, DDB, Chicago

    Cadbury’s Dairy Milk, “Gorilla”, Fallon, London

    Canal+, “Closet”, BETC Euro RSCG, Paris

    Canal+, “The Bear”, BETC Euro RSCG, Paris

    Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles

    Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto

    Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London

    Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai

    Honda, “Cog”, Wieden & Kennedy, London

    Honda, “Grrr”, Wieden & Kennedy, London

    John West Salmon, “Bear”, Leo Burnett, London

    Metro Trains, “Dumb Ways to Die”, McCann, Melbourne

    Nike, “Tag”, Wieden & Kennedy, Portland

    Nike, “Write The Future”, Wieden & Kennedy, Amsterdam

    Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland

    Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan

    Sony Bravia LCD TV, “Balls” Fallon, London

    Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin

    Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg

     

    Needless to say, Prasoon Joshi, chairman, McCann Asia-Pacific, and CEO, McCann Worldgroup India is ecstatic. Really feels good, he said in response to a text.

     

    Commenting on the 20 Best Commercials of the 21st Century So Far, Donald Gunn, Founder of The Gunn Report says, “We’re delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years.”

     

    “Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights,” added Donald Gunn.