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Tag: Mayuresh Dubhashi

  • To collaborate with leaders across agencies

    FCB India appoints Mayuresh Dubhashi as CCO

    Mayuresh Dubhashi
    Mayuresh Dubhashi

    FCB India, part of the FCB Group agencies, has appointed Mayuresh Dubhashi as the new Chief Creative Officer (CCO).

    Mayuresh brings a wealth of experience to his new role as Chief Creative Officer, with over twenty years in the advertising industry working on some of the biggest brands in the country from The Times of India, Airtel, Pepsi Co, P&G, Oreo, Flipkart, Amazon etc. He’s been at the forefront of combining new-age technologies with classic storytelling in his work which includes designing the Indian Cricket Team’s jersey for MPL using data as well as turning an Oreo cookie into an A.I tool to express oneself.

    As the new Chief Creative Officer, Mayuresh will be at the forefront of FCB India’s creative efforts, partnering closely with FCB India’s CEO Ashima Mehra. His role extends beyond FCB India, as he will also be a key member of FCB Group India’s creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network.

  • Announced two new ECDs and 5 new AECDs to boost the national creative firepower

    Leo Burnett India strengthens creative team with new appointments

    By A Correspondent

     

    Leo Burnett has strengthened its creative team by bringing on board Mayuresh Dubhashi and Sonal Chhajerh as Executive Creative Directors. They will both be based out of Mumbai. In addition to this, Leo Burnett India has also elevated and announced five new Associate Executive Creative Directors – Archit Gadiyar (Mumbai), Vikrant Yadav (Mumbai), Pradeep Kumar (Mumbai), Ashish Sharma (Bengaluru) and Sudhir Das (Delhi).

     

    Dubhashi’s last stint was with Grey Worldwide where he was ECD whereas Chhajerh was with Publicis Singapore prior to Leo Burnett.

     

    Speaking on the appointments, Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia said: “Both Mayuresh and Sonal bring with them not only diverse experience but also a great creative vision which is new age and in line with the Leo Burnett’s Wave 3 philosophy. I am confident that they will help us create world class   creative work which will be impactful for businesses.”

     

    He further adds “The new team of the AECD’s are young, home-grown talents and since the past few years have contributed in producing some of the best works of the agency.  At Leo Burnett we believe in empowering our teams and giving them a platform to grow and we are confident they have the potential to become future leaders who will carry our Wave 3 vision forward.”

     

     

  • The campaign is titled ‘Tailor your style’

    Raymond reimagines tailoring in the new campaign by Grey

    By A Correspondent

     

    Grey India has developed a new campaign for Raymond titled ‘Tailor your style’.

     

    Speaking about the campaign, Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Customisation is at the heart of tailoring. Just like a concoction of gourmet ingredients come together to create a mouthwatering delicacy, similarly the fabric, the threads, the seams, the cuffs & collars harmoniously combine to create a perfect ensemble for the discerning gentleman.”

     

    Added Mayuresh Dubhashi, Executive Creative Director of Grey India: “Imagine a style, and you think tailoring. Think Raymond Custom Tailoring, and you imagine literally endless possibilities in style. With this new and peppy campaign that will come to life across multiple mediums, we have tried to bring forth this very might, and wonder, and the variety that tailoring is capable of. And also illustrate how this grand old art has managed to evolve over the years and remain stylishly contemporary.”

     

  • Dubhashi will be reporting to Sandipan Bhattacharyya, Chief Creative Officer, GREY group India

    Grey appoints Mayuresh Dubhashi as Executive Creative Director

    By A Correspondent

     

    Mayuresh Dubhashi

    Grey India announced the appointment of Mayuresh Dubhashi as Executive Creative Director. Dubhashi will reporting to Sandipan Bhattacharyya, Chief Creative Officer.

     

    On Dubhashi’s appointment, Bhattacharyya said: “The combination of creative flair and a keen strategic mind is rare and Mayuresh packs both in his impressive body of work. He’s fearless, experimental, hungry and young. Just the kinds that define the new Grey”

     

    On joining Grey, Dubhashi said: “This is Grey’s centenary year, it just goes to show that the energy and will powering the place is quite inexhaustible. I am kicked to be a part of a bunch of people who are hell-bent on keeping the ‘Famously Effective’ spirit true, for decades to come.”

     

  • The TVC encapsulates the brand's ability to protect home exteriors from nature's fury, owing to its double defense technology

    Farhan Akhtar highlisghts advantages of latest Dulux offering

    By A Correspondent

     

    Farhan Akhtar tests the strength and durability of Dulux Weathershield Powerflexx against extreme conditions of nature and its ability to protect consumers’ homes. In the latest TV commercial by Dulux – ‘Nature Challenge’, the premium exterior emulsion Dulux Weathershield Powerflexx was shown to offer unbeatable exterior wall protection that stays intact for up to 10 years thus protecting your homes against extreme conditions of nature for a longer time.

     

    Conceptualised and created by Taproot Dentsu Communications, the TVC encapsulates the brand’s ability to protect home exteriors from nature’s fury, owing to its double defense technology. The campaign shows a house mounted on a trailer truck travelling through various terrains while exposed to extreme weather. It also emphasizes how the walls protected by Dulux Weathershield Powerflexx withstand challenging weather effectively and remain unblemished.

     

    Social media and popular online video platforms such as Facebook, Instagram and Twitter will be leveraged to maximise reach and educate consumers about the product.

     

    Said Rajiv Rajgopal, Director-India and South Asia Cluster, Decorative Paints, AkzoNobel: “We are dedicated to creating everyday essentials to make people’s lives more liveable and inspiring. Innovation sits at the heart of what we do. Whether we are developing new products or services, we are focused on making life easier for our customers, as well as contributing to their success. This campaign stands as a befitting testimony to the superior value proposition of Dulux with best in class and international quality. In a country like India that faces extreme weather conditions, Weathershield Powerflexx enables homes to withstand the harshness of weather extremities. With the latex of the paint stretching up to seven times more than any other premium exterior paint; this technological wonder enables exceptional performance and benefit to the consumer.”

     

    Added Mayuresh Dubhashi, Creative Director, Taproot Dentsu: “To just make a claim is not as difficult as proving it. In the world of exterior paints, where every second player claims to provide all-round protection, So we chose the difficult path, and decided to prove that it is the best exterior paint in the market. And that is why the regular demo was made hyper, a house painted with Weathershield Powerflexx was mounted on a trailer truck, and the trailer driven across the country. ”

     

     

  • Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way

    Bang Bang Films unveils new commercial for Mountain Dew

    By a correspondent

     

    Conquering challenges has always been the proposition with which Mountain Dew has treaded ahead in the soft-drinks market, a fact that has been captured appropriately through its several campaigns released in India. Taking the proposition further, Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way.

     

    The new TVC for Mountain Dew, shot by Bang Bang Films features a young boy who faces his fears, and triumphs with the help of Mountain Dew and his own can-do attitude. Despite falling, breaking bones, friends who laugh and parents who nag, his persistence eventually pays off and he successfully completes a daredevil stunt in front of a large audience.

     

    The creative duties for Mountain Dew in India are handled by Taproot India and the script is the brainchild of Chief Creative Officer, Agnello Dias, and Associate Creative Director, Mayuresh Dubhashi.

     

    Directed by Danish filmmaker, Martin Aamund and produced by Bang Bang Films, the spot is both realistic and dramatic at the same time. The daredevil stunt in question was done in Delhi, where a dirt bike track was created with a ramp built entirely from scratch, at a location which had never before been used for a shoot.

     

    Mayuresh Dubhashi, Associate Creative Director, Taproot India commented, “Everything about this project was a challenge. Right from the brief to the script and then its execution. The reason is that Mountain Dew has moved on to a more cerebral nature of fear. And that makes it a lot scarier. A physical version of fear can be overcome with sheer will, but it takes something special to rock your own boat and challenge your status quo. After 3 days of a hectic shoot with Martin and a resilient Bang Bang team through crowded Delhi streets, huge setups and unpredictable weather, the film has managed to do just that.”

     

    Speaking about the film, Roopak Saluja, MD and Founder, Bang Bang Films said, “With the problem solved by Mountain Dew moving from physical fear to cerebral, Martin was the best suited Director for the job given the deftness with which he handles inner monologue and self-reflection.  The result: a gritty, gripping and realistically slick spot that tells a great story.  It was a mountain of a job given all the challenges but I’m glad we’ve more than managed to give it its dew”.