MxMIndia

Tag: Mayur Hola

  • Features Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor in brand campaign

    Oyo launches multi-film campaign

    By Our Staff

     

    Oyo Hotels & Homes has launched a multi-film brand campaign that will be visible across television, social media and OTT platforms. It stars actors Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who bring to life day-to-day stories of travellers.

     

    The concept of the brand campaign and script of the films have been developed and written by Oyo’s global in-house brand team. The film is directed by Vishvesh Krishnamoorthy from Corcoise Films.

     

    Speaking on the brand campaign, Mayur Hola, Head of Global Brand – Oyo said: “Oyo truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit Oyo embodies and supports. You could be experiencing a hotel for the first time. You could be relying on a safe and sanitised stay as you go about your 50th sales trip to a far away place. You could be looking for a beautiful home in Europe, a nice hotel in Bali or a premium stay at Jaipur. There’s an Oyo for that. At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an Oyo right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today. An app that enables you to step out and reach your next stage of progress. And that’s exactly what this campaign is about. It is about the evolution of Oyo’s customers, our patrons (our  hotel owner partners) and indeed the evolution of Oyo into the global  tech-hospitality brand that it is today.”

     

     

  • Both Gururaj and Durgesh will report to Mayur Hola, National Creative Director, Havas Creative

    Havas strengthens creative team with two senior hires

    By A Correspondent

     

    Havas has further bolstered its creative offering with two senior hires in its Mumbai office. Gururaj Rao joins as Executive Creative Director and Durgesh Singh as Associate Creative Director – Copy. Both Rao and Singh will report to Mayur Hola, National Creative Director, Havas Creative.

     

    Commenting on the appointments, Hola said: “Guru brings an infectious energy that Bobby and I are sure will light up the Havas Mumbai office and give it purpose. His interaction with people is at a granular level and he’s just a straight up solid guy who puts his head down and gets work done. We’re very happy to have a kindred spirit such as him on-board. Durgesh is a bright spark. His ideas are just what we need as we add creative muscle to the Mumbai office. We’re sure that Durgesh and Guru will create a powerful alliance and work with the rest as part of a great team.”

     

     

  • Highlights the convenience and services Droom offers to both buyers and sellers of vehicles through the catchy new TVCs

    Droom gets Baba Sehgal to work his magic

    By A Correspondent

     

    Droom has rolled out its new ad campaign that has been conceptualised by Contract Advertising. The campaign highlights Droom’s differentiated brand proposition of quick selling and buying of automobiles. The new TVCs, starring rapper Baba Sehgal, encourages users to get the best value-for-worth services when it comes to anything on wheels.

     

    Speaking on the launch, Sandeep Aggarwal, Founder and CEO, Droom said: “Droom’s 21st century technology tools and services have been gathering a massive response from buyers and sellers throughout the country. Earlier,we had released two TVCs which highlighted the joys of owning a verified, pre-owned vehicle. The roll out of our new TVCs, especially during India’s most-watched reality show, Bigg Boss, will help us to reach out to a diverse audience and demographics and enhance the brand recall tremendously.”

     

    Added Mayur Hola, ECD, EVP Contract Delhi: “Baba Sehgal was an inspired choice that struck the team while jamming together. And once we had him, there was no looking back. Baba is the bard of street smart bakwaas. We went nuts on this one and there are no ‘edits’. Right down to the 6 seconders, it’s all original content and a lot of it.”

     

     

  • The ad reinforces Orient Electric’s overall positioning of a contemporary electrical home solutions brand for the new generation of smart consumers

    Orient unveils the ‘Song of Silence’ in latest campaign for Aerostorm

    By A Correspondent

     

    Orient Electric has announced the launch of its new campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm ceiling fan.

     

    Commenting on the campaign, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric said: “Aerostorm, the second fan in our Aeroseries range after Aeroquiet, is a very novel and innovative concept for the fans industry. This fan is inspired from aerofoil design of Aircraft wings and is reinforced with winglet technology which further helps in sound reduction and giving an astounding air delivery of 300 CMM. We have tried to depict the same in the newly launched TVC by making it edgy, arty, and visually appealing. Orient Electric has delivered many stimulating campaigns in the past but the depiction of this one on screen is nothing less than a treat for the eyes. I am sure that our new TV ad will capture the audiences’ attention and create a lot of excitement about the entire range of Aeroseries fans.”

     

    Added Mayur Hola, Executive Creative Director & Executive Vice President, Contract Advertising: “For this spot in particular, we let everything affected by the new Aerostorm sing, but for the fan. With the strong air delivery of Aerostorm fan, every little or big thing flutters or moves thus creating its own music and we have tried to capture the same by creating the ‘Song of Silence’. It’s a song in praise of a great product. Creating something like this wasn’t easy but we’re happy that we have an end product that looks good and sounds pleasing.”

     

     

  • The new brand campaign featuring MS.Dhoni draws attention to multiple benefits of LED batten over conventional tube light which include better light, energy savings and longer lifespan

    MS Dhoni vouches for benefits of LED Batten for Orient Electric

     

     

    The ads are all over television. In fact just just too many times for our liking in a one-hour duration on India Today channel on Thursday evening. But then when you’ve got longstanding brand ambassador MS Dhoni on board, may as well milk the opportunity.

     

    Orient Electric, part of the CK Birla group, has launched an integrated advertising campaign with Dhoni for its range of LED Battens. The campaign features a TV ad that shows Dhoni being playfully picked on by his niece for not putting an end to the misery of flickering tubelight and upgrading to Orient LED Batten which comes with ‘No Choke, No Starter and No Flicker’, and ensures better lighting with significant cost savings.

     

    Commenting on the launch of the integrated campaign, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric said: “It all started with our quest to find what’s next after LED Bulbs. The second biggest consumer lighting product even today is the conventional tube light with its choke, starter and its impending problem of flickering, which we all have faced in our lives. We realised that our communication around LED Batten ‘No Choke, No Starter and No Flicker’, could be a potential game changer.

     

    Added Mayur Hola, Executive Creative Director, Contract Advertising, Delhi: “This one lit a bulb straight away. The brief was crystal, we knew the exact bone of contention (a flickering tube light) that needed to be played up. And we went straight for it, MSD in tow. This is also the inception of the entire LED Batten category, no brand has set foot there yet in terms of communication. It’s a big opportunity that Orient and Contract spotted in time and I’m sure it will do the job in taking the lead here.”

     

  • Showcases shining example of 13 year old mountaineer Jaahnavi Sriperambuduru

    Dabur’s #AmPrettyTough trends on social platforms

    By A Correspondent

     

    Contract Advertising’s new film for Dabur Gulabari captures how girls grow up with biases and stereotypical judgements based on their looks.

     

    Speaking about the film, Minoo Phakey, Head of Marketing Skin & Salon Business at Dabur says, “Dabur Gulabari speaks to the teenage girl who is suddenly overwhelmed by new choices and vulnerable to people’s opinions and judgements. Dabur Gulabari empowers the young teenage girls to continue to pursue their tough passions without worrying about their skin.” says. “Dabur Gulabari products are perfect for the gentle care needed by this TG, who are as yet uninitiated in the world of cosmetics.”

     

    Dabur Gulabari is a brand which has been around for decades but has repositioned itself as a teenage expert in the last couple of years. Dabur Gulabari has also diversified into various skincare products aimed at its new audience.

     

    Mayur Hola

    “This one is for our daughters. We try as parents to give them an upbringing that allows them to develop as they wish to. Be who they want to be. But ultimately we are to blame for heaping pinks and dollhouses on them. We are the cliché,” says Mayur Hola, EVP and ECD at Contract Advertising.

     

    “The client gave us this opportunity to correct a part of ourselves and I hope a part of the viewing audience with this skin care project. Our first question to each other hence was why should communication for skin care be like communication for skin care? The result is this piece with the help of this impressive young mountaineer we found. Early trends certainly suggest that we might have made an impression. Now to push it even further with our successive efforts,” he adds.

     

    The social experiment has been viewed around 80,000 times on YouTube over a short period of time. The film has been trending on social media with the hashtag #AmPrettyTough.