Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.
Said Matt Bereda, VP of Marketing at Lenovo: “We are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.â€
Mayoori Kango
Said Mayoori Kango, Managing Director at Performics. Resultrix India: “We are very happy to expand our two-year local digital relationship with Lenovo PC division to now a larger all media mandate across whole of Lenovo and Motorola through this global win. Their culture of innovation is a perfect fit for us, and we are excited to use our strategic capabilities to uncover new insights on their audience that deliver growth.†In India, the bespoke client unit Lenovo One Media will be led by Love Guglani.
NIIT Ltd. has entrusted its digital mandate with Performics.Resultrix, the digital end-to-end solutions company under Zenith India. The business was won as part of a pitch against leading agencies.
Mayoori Kango
Confirming the development, Mayoori Kango, Managing Director, Performics.Resultrix said: “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.â€
Added Kshitij Jain, Vice President- Marketing, Global Retail Business at NIIT: “At NIIT, the one thing that binds our diverse audience across the Youth and Working Professionals seeking to upskill to stay ahead of the curve, is their digital footprint. ~95% of our consumers are online and ~85% research online before taking a decision. A large part of them are also adopting e-learning with us, especially in the Working Pro segment. We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership.
As part of its western operations expansion, Performics.Resultrix, part of the Zenith India network, has strengthened its leadership team with three new senior appointments who will lead Mumbai operations: Rizwan Shaikh will be overseeing the entire paid media operations of the agency and has the mandate of enhancing the performance product further in alignment with global ambitions.
Avinash Vanpal will be steering big businesses for Performics.Resultrix which includes a large BFSI client and will be providing strategic guidance and multi-channel strategies with a focus on programmatic.And Nishant Gopalia who joins from Zydus Wellness, where he was leading digital marketing for brands such as Sugarfree, Nutralite and Everyuth.
Said Mayoori Kango, Managing Director of Performics.Resultrix: “It gives me great delight to welcome on board our three senior executives, Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia who have rich and diverse experience across brands and categories and will no doubt advance our growth and expansion in the western region. We lead the performance marketing business in India and given the rising momentum and scale of operations, this is the right time to strengthen our leadership team.â€
Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Lenovo has the distinction of being the largest personal computer (PC) manufacturer in the world serving customers in more than 160 countries. The brand has re-invented and invigorated the personal computer category and has changed the way consumers perceive computing devices. In the past decade, the company has transformed exponentially from a pure play PC brand to a global leader offering a diverse range of innovative consumer, commercial, and enterprise technology products.
Mayoori Kango
Mayoori Kango, Managing Director, Performics. Resultrix says, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.â€
Bhaskar Choudhuri
Bhaskar Choudhuri, Director Marketing, Lenovo India says “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership.â€
Digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in to Mayoori Kango, Chief Digital Officer for Performics & Resultrix. Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was the Associate Director- Marketing & Campaign Management at AimiaInc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting.She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds.
Mayoori Kango
Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.â€
Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.â€â€‹
The travel insurance campaign for Tata AIG has won Gold in the ‘Consumer Research Category’ at the Festival of Media Asia Pacific (FOMA) 2016 awards held in Singapore recently. These awards celebrate the best in media thinking and communications across the APAC region. The campaign was based on the insight that travel, is something that everyone looks forward to. Yet insurance is something most travelers don’t buy, especially in India – or if they do, it’s usually only for specific destinations.
Resultrix developed a proprietary research methodology to understand the correlation between traffic generated from search terms and brand impressions, and direct site traffic – using this to determine the potential to convert individual prospects to sale, and then targeting them with customized messaging based on the actual terms used. In just one quarter, there was a great 67% increase in Tata AIG brand and product related searches; over 42 per cent increase in direct page traffic; and ultimately increased travel insurance transactions for the brand by a massive 74per cent.
Mayoori Kango, Chief Digital Officer, Zenith Optimedia Group said, “FOMA is a very prestigious award and it is a matter of great pride for us to be receiving it. Resultrix was able to drive high potential users to the Tata AIG website and convert them to sale, driving impressive results. By dialing up on our LiveROI philosophy, we helped Tata AIG find the right triggers to scale up on sales and drive growth faster than their competitors.â€
