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Tag: Mayank Khattar

  • The business will be handled from Milestone Dentsu’s Delhi office

    Milestone Dentsu bags creative & digital mandate for Velocity Eyewear

    By A Correspondent

     

    Velocity Eyewear has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu. The business will be handled from Milestone Dentsu’s Delhi office.

     

    Samir Ahmed

    Commenting on the partnership, Samir Ahmed, Director, Velocity Eyewear said: “We were not looking for an agency. We were looking for a partner who could understand our business and collaborate with us to win a larger share of the pie. Milestone Dentsu demonstrated the same passion that we have for our brand. They were creative and realistic in their approach. We are certain that together we can achieve greater heights in times to come.”

     

    Ujjwal Anand
    Mayank Khattar

    Added Ujjwal Anand, Country Head, and Mayank Khattar, NCD, Milestone Dentsu: “Getting your hands on a brand that radiates style, is both exciting and challenging at the same time. Velocity, as a brand, competes in a speedily growing market. And we are happy to get this challenging opportunity to partner with them in their path to success. It’s surely a big win, and we are expecting a lot out if it.”

     

     

  • The film celebrates mentors beyond the classroom

    Milestone Dentsu, RNR pay ode to teachers via latest campaign

    By A Correspondent

     

    Milestone Dentsu joined hands with Rock N Roll riders (RNR) to launch the #HappyLifeTeachersDay campaign this Teacher’s Day.

     

    Commenting on the campaign, D Jay, Founder and Lead Ride Captain of RNR said: “We noticed that most of our mechanics have stories to tell and one of the key life changing events for them, has been meeting their ‘Ustaad’. There is so much that they have learnt from their first Ustaad that somehow whichever stage the mechanics are in, they feel indebted, just like an IAS officer is indebted to his teachers/professors at school.”

     

    Said Ujjwal Anand, Country Head and Mayank Khattar, NCD Milestone Dentsu: “When we conceived the idea, we felt that it was meant for none other than RNR. We have worked with them in the past. As a group, RNR are not just after profits. They also want to give back to the society, to the community and to the environment. The campaign brings out the right emotion and urges people to think beyond the ordinary. We all have learnt a lot from different kinds of teachers. And while we always thank the classroom teacher, we often forget the most important teachers, our ‘Life Teachers’, and it’s about time that we start doing so.”

     

     

  • The TVC features P V Sindhu   

    Milestone Dentsu launches new TVC for Panasonic alkaline batteries

    By A Correspondent

     

    Panasonic India has come up with its new television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

     

    Added Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”

     

    Said Nabendu Bhattacharya, CEO & MD, Milestone Dentsu: “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”

     

     

  • He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few

    Mayank Khattar is Milestone Brandcom NCD

    By A Correspondent

     

    Milestone Brandcom has appointed Mayank Khattar as National Creative Director. As part of his new mandate, Khattar will lead the creative duties in out-of-home and experiential for the company. With this appointment, Milestone Brandcom intends to leverage Khattar’s experience in creating and crafting great creative products andsolutions forits clients and their brands.   Prior to this, Khattar was Executive Creative Director at Bates Chi & Sercon. He led the Castrol Power Play campaign for the APAC region there, whichwent on to win various leading regional awards for its innovative and creative use of digital media in driving consumer engagement.

     

    Commenting on the appointment, Nabendu Bhattacharya,CEO & Managing Director Milestone Brandcom, said, “At Milestone, we strive to continually challenge the status quo of the communication paradigms in the region by offering disruptive, creative, innovative and relevant communication solutions. With Mayank’s experience and creative ideas, we are sure to further stretch the boundaries of disruptive creative communication, which in turn will lead us to great award winning work for the roaster of brands within our group portfolio.”

     

    Khattar has handled many brands across industries including Castrol, Seagrams, Colgate, Nirulas, HP, Clove Dental, Dell, EMC India and Singapore, Nokia, Oracle, DuPont, AaramShop, Sun Microsystem, Adobe, Autodesk, Olx and HDFC.He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few.