MxMIndia

Tag: Mayank Bathwal

  • To convince people to buy health insurance with strapline ‘#ABHIKaro’

    Aditya Birla Health Insurance launches new campaign

    By Our Staff

    Aditya Birla Health Insurance Company Ltd. (ABHICL) has launched a two=video multilingual, multi-platform campaign ‘#ABHIKaro’. The campaign promotes the idea of ‘Chuno insurance jo de zyada’ (choose an insurance that gives so much more!)

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital: “The phrase ‘ABHI kya kar raha hai?’ is multi-dimensional and very commonly used in conversations across India. It can be a way of greeting, an inquiry, a question, or more. The ‘ABHI Karo’ campaign has used this as a hook to detail what ABHI i.e.; Aditya Birla Health Insurance is doing for its customers. The word play on the brand name allows for a high recall value and incorporates humour while reminding viewers regarding the importance of the comprehensive and ‘health first’ offerings provided by Aditya Birla Health Insurance”

    Added Mayank Bathwal, CEO, Aditya Birla Health Insurance: “The concept of ‘#ABHIKaro’ was derived from the sense of urgency to convince people to stop procrastinating and buy health insurance right now and thus ‘#ABHIKaro’. We want to urge our customers to seek more from health insurance – ‘Chuno insurance jo de zyada’ i.e. to think beyond protection from medical expenses and to explore plans that provide progressive healthcare services along with access to the wellness ecosystem. With Aditya Birla Health Insurance’s feature-rich offerings such as the ‘Activ Health’ policy, one can get “zyada” from their health insurance. At ABHI, we have constantly taken efforts to evolve with the growing health and wellness needs and to provide truly comprehensive protection to our customers and so “#ABHIKaro.”

  • Encourages women to influence health insurance purchase for their families whilst being their health custodian

    #RakhoPooraKhayal urges Aditya Birla Capital’s latest health insurance campaign

    By A Correspondent

     

    Aditya Birla Health Insurance has announced the launch of its latest campaign – Rakho Poora Khayal– an awareness campaign that urges women to complete the protection circle by influencing and purchasing health insurance for themselves and their families. This campaign has been launched across ABHICL’s social media platforms.

     

    Speaking about the campaign, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited said: “As a brand, we are committed to provoking our customers to self-realize their protection needs and to opt for the right health insurance solution.  At Aditya Birla Capital our constant endeavour is to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. With ‘Rakho Poora Khayal’, we intend to leave women with the following questions, ‘Are you doing enough to protect your health?’ ‘Is your family completely protected?’ A self-realization will help them veer the family conversation and discussion towards taking adequate protection for their and their family’s health.”

     

    Added Mayank Bathwal, CEO, Aditya Birla Health Insurance: “The role of health insurance in the larger scheme of keeping the family healthy has not been explored. Traditionally, health insurance communications have seemed to communicate directly with the men of the house. This has further played a role in establishing health insurance as a finance tool for serious health problems which is perceived to be outside the domain of women. Through ‘RakhoPooraKhayal’ initiative, our attempt is to raise awareness among Indian women to be the ‘Total Health Guardian’ of their family and complete the circle of protection. This campaign aligns with ABHI’s purpose of inspiring individuals and families to put their ‘Health First’ and our philosophy of ‘Health Insurance for all’.”

     

    The film has been conceptualised and implemented by Abstract Films.

     

     

  • An initiative by Aditya Birla Health Insurance to encourage Healthy Living

    Aditya Birla group encourages healthy living with #JumpForHealth

    By A Correspondent

     

    Aditya Birla Health Insurance has launched the third edition of #JumpForHealth initiative to reinforce its belief in empowering people to live a healthy lifestyle.

     

    Through #JumpForHealth – a month long campaign, ABHICL is creating a movement that will get people to start their health journey through the power of jumping and help the differently abled walk again. For every 10,000 jumps collected, one prosthetic leg will be donated to the under-privileged.

     

    Said Mayank Bathwal, CEO, ABHICL: “We at Aditya Birla Health Insurance go beyond just providing health insurance to our customers. We are committed to ensure that people follow a healthy lifestyle and sustain it. For #JumpForHealth 2019, we have collaborated with India’s leading choreographer – Remo D’Souza where, he is leading the campaign by creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement.

     

    Added Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital: “In today’s era we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the third edition of #JumpForHealth to reinforce the philosophy of adapting healthy lifestyle. With the #JumpForHealth campaign, we are also hoping to create an active generation that considers health as a priority.”