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Tag: Maxus Global

  • Smith will continue to be based in London and will report into Nick Vale

    Maxus appoints global creative director

    By A Correspondent

     

    Maxus Global has announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as its first ever global Creative Director. Smith will be responsible for overseeing all of Maxus Global’s creative output.

     

    Smith joined Maxus UK in 2013 as head of planning, before expanding her role to include strategy where she restructured the team to enable Maxus UK to better provide insight-led, ideas-focussed and technology-rich solutions across the agency. Smith was also instrumental in creating Change Planning, Maxus’ bespoke planning process.

     

    In 2016, Smith developed a bespoke creativity training scheme, taking ten percent of the agency on a journey of facilitation techniques and creative problem solving. Each of these creative champions are driving learnings out across the entire agency.

     

    In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide.

     

    Announcing the promotion, Lindsay Pattison, Maxus worldwide CEO, said: “Jen has been an absolutely integral part of Maxus UK; she’s a brilliant communicator and left field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business.

     

    Added Smith: “Maxus is a super fast and agile global agency and there’s a fantastic opportunity to drive creativity across our network. Clients are calling out for work that is brave, problem-solving and with one foot firmly planted in the future. I’m looking forward to taking the initiatives that have delivered in the UK out across the world, creating creativity leadership programmes, along with developing stronger and senior creative opportunities for key clients across the globe.”

     

    Smith will continue to be based in London and will report into Nick Vale Worldwide Head of Planning and Nick Baughan, CEO Maxus UK. She will split her time 50/50 between Maxus UK and Maxus Global.

     

  • So said Maxus Global CEO Lindsay Pattison currently in India to hold a leadership meet in the country

    India will be fastest growing market in 2016

     

    By Ratna Bhushan & Shambhavi Anand

     

    India will be the fastest growing advertising market this calendar with total ad spend rising 15%, says Lindsay Pattison, global chief executive at media buying agency Maxus.

     

    “The big growth driver will be ecommerce, followed by telecom, including the rollout of 4G services, the automobiles sector and fast moving consumer goods,” Pattison said.

     

    Maxus is part of GroupM, the parent company of WPP’s media agencies, that takes care of close to one-third of all media investments worldwide. Pattison is in India with her 11-member board to host the $11-billion agency’s first meet in the country.

     

    Emerging categories such as ecommerce and other technology startups are advertising heavily across mediums in the country to build brands and they are expected to continue doing the same, said Pattison, the only woman global head of a GroupM agency. The year is expected to see several new launches across the automobiles and consumer goods space, she said.

     

    In a slowing world market, which saw China and Europe reduce ad expenditure, Pattison said Maxus is banking heavily on India’s fast-growing ecommerce sector to fuel the group’s growth globally.

     

    “Advertising growth is a very good indicator of GDP growth. India is a star market in terms of quality… Individually, companies may trade down but at a sectoral level, there are no concerns,” she said.

     

    India, which currently trails only the US advertising market in terms of size, is set to significantly outpace global ad spend growth forecast of 4.5% for this year. The US, India, the UK, Germany and China make up the top five markets for Maxus.

     

    Pattison said India contributes $750 million to its global revenues. Maxus, which contributes 25% to GroupM’s revenues in India, buys media for firms such as digital wallet and online ecommerce platform Paytm, telecom services provider Vodafone, and personal care products maker L’Oreal.

     

    She said the agency’s growth would be mainly through retention and the organic route, rather than acquisitions.

     

    Maxus has rolled out Kaleidoscope, a tool to define parameters such as consumer moods and receptivity, which could play a significant role in the way brands respond to rapidly changing consumer behaviour, especially on the social media.

     

    Source:The Economic Times

    Copyright © 2016, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Group M announces three top level changes: Mr Sakhuja replaces Kelly Clark as Global CEO of Maxus who in turn replaces Rob Norman as CEO of Group M North America. Mr Norman has been appointed Chief Digital Officer for Group M Global

    Vikram Sakhuja is Global CEO of Maxus. Maxus HQ to shift to India. Sakhuja replacement not named yet

     By A Correspondent

     

    As India celebrated her 66th Independence Day, there was renewed reason for cheer as the news that the headquarters of the fastest growing media agency is to be shifted to the country filtered in. The shift was necessitated by the appointment of Vikram Sakhuja as Global CEO of Maxus.

     

    Mr Sakhuja’s appointment was part of a series of senior-level changes announced by Group M on Wednesday by Dominic Proctor, President of GroupM Global. “There is no reason why agencies need to be run out of London or New York,” Mr Proctor told Campaign Asia-Pacific. “The world is now a small town, and the fact that our management team are spread around the globe is very fitting.”

     

    In the first move, GroupM North American CEO Rob Norman becomes Chief Digital Officer for GroupM Global, a new position at the company.

     

    “Our activity in digital will define our future success and we are truly fortunate that Rob will step into this crucial role full time,” Mr Proctor said.  “There is nobody better suited or more experienced than Rob to lead our teams into the future.”

     

    Mr Norman has extensive experience in the digital arena having served as CEO of GroupM Interaction since 2006.  Mr Proctor said his responsibilities will be significantly expanded in his new role.

     

    At the same time, Mr Proctor said Kelly Clark, currently Global CEO of the GroupM agency Maxus, will succeed Norman as CEO of GroupM North America.

     

    “Kelly has had wonderful success with our companies in Asia, the UK, and Europe and most recently at Maxus globally,” Mr Proctor said.  “His broad experience and track record will bring a great boost to our business in North America.”  Prior to taking over Maxus in 2008, Mr Clark served as CEO of GroupM Europe, Middle East and Africa.

     

    Maxus was named the 2011 “Media Agency of the Year” by Adweek magazine and last month the agency was named the fastest-growing global media services agency in the world for the third consecutive year by RECMA, the independent organization that measures media agency sector operations.

     

    Taking Mr Clark’s role at Maxus will be Mr Vikram Sakhuja, currently CEO of GroupM India and South Asia.

     

    “Vikram is the perfect candidate to take on the Maxus role from Kelly,” Mr Proctor said.  “Maxus has a great management team and a lot of momentum.  I have no doubt that Vikram will continue to build a great agency.”  He added that Mr Sakhuja will remain in his current role until his successor is announced.

     

    All three will report to Mr Proctor and the new roles begin later this year.