MxMIndia

Tag: Maxus Digital

  • Aims to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose

    Maxus Digital conceptualises #RefreshTheCity campaign

    By A Correspondent

     

    Maxus has created a refreshing campaign for Lee to pave a path of change in tumultous urban life. #RefreshTheCity was conceptualised to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose for LEE’s latest innovation – Jade Fusion Denims.

     

    The brand has been known to come up with remarkable products that take into account the evolving urban consumer lifestyle and create campaigns that take the philosophy of ‘innovations with a visible impact’ on ground. Stemming from the fact that we belong to a generation of the ‘curious’, Maxus re-imagined the global campaign in the Indian context that encompassed creativity, sense of purpose and helped reinvent and redefine Urban lifestyle.

     

    The campaign submissions in India has overtaken all other participating countries (Hong Kong, Vietnam, Taiwan, Philipines, Indonesia, Malaysia and Thailand) with 552 video/image entries and 503 text entries in just over a month from across the brand’s social media platforms and the campaign website.

     

    Leading by example, the brand endorsed three innovative ideas to give this noteworthy global campaign a head start. Bookniture, Bike the Moment and Denimite are three concepts the brand introduced as it invited suggestions from each city. From recycling porcelain mugs and plastic bottles to growing plants and painting city walls, talking with the less-privileged over a cup of lemonade or a meal to refurbishing old municipal garbage cans to make them more inviting – Indian citizens have come forth with wonderful ideas that each revive the city in baby steps. One tweet from a participant concerning a road repair, was addressed to a local government official, with Lee tagged in it. The official took prompt steps to resolve the issue. In times when every simple solution counts, LEE India’s campaign is an outstanding step toward paving a path of change in the tumultuous urban life.

     

    “How do we fuse energy, creativity and actual change with the current generation to do something tangible! Armed with this question by LEE, we were clear we needed to think unconventionally yet engage effectively. For this very purpose, we created #RefreshTheCity and married the idea of powerful storytelling. The campaign results have been encouraging and we are extremely pleased with the way this has set benchmarks. Hope this only grows from strength to strength,” said Vishal Jacob- National Director, Maxus Digital.

     

    “We are overwhelmed by the number and quality of responses we have received. Not only are these suggestions, most of the participants are already practicing and implementing what they have shared. To have been able to create a platform where such great thoughts for reform find common place is what we truly aimed for,” said Vipul Mathur, Marketing Head at Lee India.

     

  • Vivek joins Maxus from Cheil India, where he managed the media operations for multiple clients

    Maxus appoints Vivek Ballabh as GM-Digital, Maxus

    By A Correspondent

     

    Marketing communications consultancy Maxus announced the appointment of Vivek Ballabh as the General Manager – Maxus Digital for North India.

     

    Vivek joins Maxus from Cheil India, where he managed the media operations for multiple clients. Vivek brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Vivek has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc.

     

    Vivek started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent two years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over five years spent at Digitas & Razorfish, Vivek launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

     

    Commenting on the appointment, Vishal Jacob- National Director, Maxus said, “Vivek brings invaluable experience in digital marketing.  He  brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi  take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones.”

     

    Elaborating on his new role Vivek Ballabh- General Manager – Maxus Digital, North India said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

     

  • Suraj will play a dual role of leading the digital business for south and improving the product for all our non-paid digital media services

    Maxus appoints Suraj Nambiar as GM, Maxus Digital

    By A Correspondent

     

    Suraj Nambiar

    Global marketing communications consultancy Maxus has further strengthened its top management by appointing Suraj Nambiar as General Manager, Maxus Digital, South. Suraj will play a dual role of leading the digital business for south and improving the product for all our non-paid digital media services (creative, social, native, and influencer).

     

    Maxus South has been growing rapidly and handles some of the most prestigious clients of the region. Suraj Nambiar will report in to Vishal Jacob- National Director, Digital, Maxus. With Suraj coming on board, Maxus has consolidated the senior management strength in the South.

     

    Commenting on the new appointment, Vishal Jacob- National Director, Digital, Maxus said, “We have been looking to strengthen our digital presence in the south market and we seem to have found the right person to do so. Suraj moreover, has an impressive track record of working on some of India’s most loved brands. We are very excited to have Suraj join us and take our digital services to the next level”

     

    Suraj Nambiar has 15 years of experience in digital that spans across creative, media, social and mobile platforms and is seasoned in his domain. He was previously associated with Interactive Avenues, Mindshare, MEC, The Big idea (Dubai) and Quasar where his main responsibilities were creating digital strategy, leading teams across offices, winning new business and managing the P&L for the division.

     

  • The digital assets of Nestle India for brands such as Nescafe, Maggi and Milkmaid, which were being managed by multiple agencies, have now been consolidated with Maxus Digital

    Nestle consolidates digital & social wt Maxus Digital

    By A Correspondent

     

    Nestle India has been successfully executing various digital initiatives on brand websites, social media and mobile across brands. Nescafe, Maggi and Milkmaid among others are some of the largest Facebook communities in their respective businesses. These digital assets of Nestle India that were being managed by multiple agencies have now been consolidated with Maxus Digital.

     

    Nestle India has recently established a comprehensive digital hub at its Head office in Gurgaon that will enable its marketing teams to listen to digital consumers and engage in meaningful conversation. Maxus Digital will work closely with the company and also help manage the Digital Acceleration and Services Hub ‘Dassh’. Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative and some of these team members will be operating from Dash in the Nestle head office.

     

    “We are very proud to be a part of Nestle’s digital journey. In a digitally connected world, reaching and engaging consumers requires expertise and understanding in diverse areas of Creative, content, technology, media and the ability to measure,” said Unny Radhakrishnan, Head of Digital Maxus South Asia.

     

    Ajit Varghese

    Ajit Varghese, Maxus MD, South Asia said, “We are excited to partner Nestle India and at being able to set up the first of its kind digital team for them. Nestle has already developed some good digital assets and we will work closely with the Nestle team to mesh them with mainstream marketing.”