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Tag: Maxus Asia-Pacific

  • The APAC CEO is likely to move to London next year

    Ajit Varghese to take on global role at MEC-Maxus merged entity

     

    By A Correspondent

    Former Maxus India head and currently CEO of Maxus Asia Pacific Ajit Varghese is all set to take on a global role in the yet-unnamed entity born out of the merger of MEC and Maxus.

     

    Varghese will in all likelihood move to London as head of market development, looking after over 45 markets other than the top eight markets globally, including India.

     

    While for Varghese this would mean not overseeing India operations something that he has done with much success and passion (and aggression), but, industry insiders say, it’s a big promotion and can be the next step towards a bigger responsibility.

     

    According to reports, Tim Castree, the CEO of the merged entity, isn’t too keen on silos being set up in the form of regions. Hence all key market heads will report directly to him, and the rest – 45-odd currently – will be headed by Varghese. Varghese, who has spent 11 years in Maxus, had moved to the role of APAC CEO in January 14.

     

    Meanwhile, it’s also learnt that the CEO for the merged entity for India will be announced soon. While rumour mills suggest that it may be Kartik Sharma, given his success with Maxus South Asia since Varghese moved to a larger role and a healthy portfolio of clients in the Maxus kitty, one has to the await the final announcement on this for next week.

     

    A student of Xavier Insitute of Management, Bhubaneswar, Varghese was COO, Madison World before he joined Maxus in 2006.

     

  • Munro replaces Nathan Cook, the former Maxus APAC Head of Trading

    Maxus APAC appoints Anita Munro as Head of Trading

     

     

    Maxus Asia-Pacific has appointed Anita Munro as Maxus Asia Pacific Head of Trading. Munro replaces Nathan Cook, the former Maxus APAC Head of Trading who moves to Australia as GroupM Deputy Trading Director.

     

    Munro has an excellent track record in Maxus over last three years and has been working with Nathan Cook and eaMunro replaces Nathan Cook, the former Maxus APAC Head of Tradingrlier with Simon Porter, overseeing the investment and negotiations for key accounts including Loreal, Huawei, Jetstar, Unicharm and working closely with countries to drive trading practice to deliver client KPIs at a local level.

     

    Munro has 15 years of experience across both Australia and APAC, based out of Hong Kong for the last five years. Her career has focussed on trading and tactical planning across all key industry segments. She has also gained strong experience in planning and team leadership, and multiple facets of the digital landscape giving her a unique versatility in the role.

     

    In the new role, she will be working closely with Nick Binns, CIO GroupM APAC and will lead the trading and investment product for clients across the APAC market, supported by Scotty Ho (Associate Trading Director), bringing the best in class capability of GroupM trading to Maxus’ client base.

    Said Binns: “Anita joined the regional trading team over five years ago and immediately took to the then position naturally; injecting immense passion, dedication and energy into the role and local trading teams. Anita’s style being consistently to get the job done, whilst delivering unprecedented media value and new thinking to advertisers, and at the same time being a pleasure to work with. I very much will continue to enjoy working with Anita in this new role, and I know she will succeed and deliver winning results for Maxus and their clients.”

    Added Maxus APAC CEO Ajit Varghese: “Anita has been a great asset to the Maxus regional team already since few years and giving her the opportunity to lead the practice for entire APAC is a natural and well deserved promotion. She is a great leader of people and teams, goes beyond just looking at buying as a silo and integrates the knowledge of planning, buying, data, content and digital and that’s gives her the extra edge to lead client conversations and KPI. Am sure she will be taking it a notch higher for the clients in the new role and help Maxus grow the business further.”

     

  • Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class

    Rose Huskey joins Maxus as APAC Client Leadership Head

    By A Correspondent

     

    Ajit Varghese, Regional CEO Maxus Asia-Pacific, has announced that Rose Huskey has joined the Maxus Regional team as Maxus APAC Client Leadership Head. Prior to this, Rose spent four years as the Maxus Vietnam Managing Director.

     

    Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class, integrated product and thinking into brand marketing as its leans into change in the ever evolving world.

     

    Rose is an advertising executive with 18 years of experience at some of the largest and most successful agencies in the world, specializing in developing solutions to client’s challenges and bringing them to life in the online and offline world. Before joining Maxus, GroupM Rose held positions at OMD in Vancouver, Canada and Future Shop where she was responsible for conceiving, managing and developing advertising and communication solutions.

     

    Rose Huskey

    Huskey said: “The media industry has never been more exciting and interesting. The convergence of online and offline experiences means that people now have more choice than ever before on how, when and where they access the media they want. Maxus helps our clients leverage a wide spectrum of media opportunities to seize opportunities and fight off competitive threats. ”

     

     

    Ajit Varghese

    In announcing Rose’s appointment, Ajit Varghese, CEO, Maxus Asia Pacific, states “We are very excited to have Rose join our Regional leadership team. Given all her extensive experience in managing clients, building high performance teams and leading growth in one of our highest performing countries, she’s absolutely the right person to drive central leadership for our network clients and lead our teams to flawlessly execute across multi markets. At Maxus, we always aim to provide successful career options within the group for star performers and Rose certainly meets that criteria”

     

  • He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

    Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia

    By A Correspondent

     

    Kartik Sharma

    GroupM and Maxus have announced the new Managing Director for Maxus South Asia- Kartik Sharma. Mr Sharma takes over the reins from current Managing Director Ajit Varghese from January 2014, as Mr Varghese moves into a new regional role as CEO Maxus Asia-Pacific. Mr Sharma moves up from Managing Partner, Maxus and will report into CVL Srinivas, CEO, GroupM South Asia and Mr Varghese. He will also now be a part of the GroupM South Asia EXCO.

     

    After completing his MBA from Narsee Monjee Institute of Management Studies in 1995, Mr Sharma joined HTA as a Media Planner on the Unilever Business. He moved to Lintas as Channel Planning Director from 1997, where he continued to work on Unilever, in addition to clients like Bajaj Auto, Raymonds etc. In 2000, he joined Mindshare where he was Planning Director from 2000-03. He was in Madison from 2003-07, heading Madison Media Research Center. Mr Sharma has been a part of Maxus since 2007 and looked after the West region from Mumbai. He has been instrumental in the success of the agency and worked across key client relationships including Vodafone, L’oreal, Tata Sky, Shopper’s Stop to name a few.

     

    Commenting on the appointment, CVL Srinivas, CEO, GroupM South Asia said, “Kartik has done a stellar job as Managing Partner, Maxus, working closely with Ajit in shaping the Maxus brand, creating client delight, winning several new businesses and helping Maxus dominate industry awards. I wish him the very best and also welcome him to the GroupM South Asia EXCO which will benefit immensely from his product knowledge and experience.”

     

    Added Ajit Varghese, Managing Director, Maxus South Asia: “Kartik is an excellent choice for Maxus going forward especially considering his product strengths and client focus. A long standing employee of GroupM, he has the in-depth knowledge and insight of what is needed to take Maxus to the next level. Kartik has been the key architect in growing the Maxus Mumbai office 3 fold in the last 6 years and building up a collaborative culture of working across offices and between various teams inside GroupM.”

     

    Speaking to the media about his appointment as Managing Director, Kartik Sharma said, “The last six years at Maxus has been very exciting. What I love most is the passion & collaborative culture where every team member works hard to deliver on our 10/10 vision of delighting clients. Our focus on constantly improving the product and the ability to develop a unique work culture has helped us deliver winning solutions for clients. I look forward to my new journey and am confident it will be equally exciting & fulfilling.”