MxMIndia

Tag: Maximus Events

  • The event will be held on Sunday, December 18 at MMRDA Grounds, BKC with over 10,000 women expected to participate

    Pinkathon aligns with Colors for 5th edition

    By Santosh Jangid

     

    United Sisters Foundation and Maximus Events along with former model, actor and Pinkathon founder Milind Soman formally announced the launch of the fifth edition run in Mumbai. This year Colors is actively associated with the run along with Bajaj Electricals.

     

    Said Soman: , “We are very excited to bring Colors Mumbai Pinkathon once again. We are confident the city and its people will support us and help make this run a success. It is more than a marathon. It is the seed of change and the first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

     

    Said Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 – “This year, Pinkathon will be known as Colors Pinkathon and hopefully will add more vibrant colours to all the women participating in the marathon. We are firm believers of women empowerment and this association, with Pinkathon, is our way to say thank you to the women who strive to make our lives easier every single day.”

     

    Added Beena Koshy, Vice President & Head – Advertising & Brand Development, Bajaj Electricals:, “We, at Bajaj Electricals, are proud to partner with Pinkathon in this great initiative specifically for women. The year 2016 is being celebrated at Bajaj as the year of the Girl Child.  We would also be rewarding special categories of runners like the senior citizens, the visually challenged or even the new MOMs who were running with babies.”

     

    Deveika Bhojwani, Vice President, Women’s Cancer Initiative at the Tata Memorial Hospital said, “Having worked towards the cause of breast cancer awareness for several years, I firmly believe that Indian women need to realise how important it is to understand the ailment and its risks. In addition, it is crucial to get yourself checked, spread the word on a personal basis, and adopt fitness as a way of life.”

     

    The event will be held on Sunday, December 18 at MMRDA Grounds, BKC with over 10,000 women expected to participate

     

     

    Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 on the Pinkathon association:

    :: Five years ago if somebody told me that we are having a marathon only for women I couldn’t visualise it and believe that women would actually come and run but when I’ve seen it grown, I think it can become bigger. I don’t see a reason five years from now why one lakh fifty-thousand women in the city of Mumbai wont run for Pinkathon.

     

    :: The way Milind Soman and Reema have built this over a period of time I think they started with 2000 people in Mumbai, today across 8 cities over a lakh of women run and last year in Mumbai alone 11000 women ran. So it’s a great initiative and not only are women coming and running and they are not just in their teens but women from 30, 40, 50, 60, 65 years of age are running. It’s a great thing and not only are they running for themselves but they are also running for a cause. It’s a movement thats begun and we at Colors like to be associated with issues, we like to be associated with women centric issues and we believe that as a responsible broadcaster we have a role to play in the society and Pinkathon is one place where whatever money is collected is given for the breast cancer treatment. It’s a great cause and we are very very happy to be associated with it.

     

    :: We have always been associated with social issues in our channel be it child marriage, widow remarriage, bonded labor, show on transgender. Now we have consciously made it a point that even outside the box we want to be associated with events and what we do within the screen we want to do it outside the screen.

     

     

  • Maximus Events are conducting a two-week-long programme at High Street Phoenix and Phoenix Marketcity to disseminate the idea of the Pinkathon and raise awareness about breast cancer

    Pinkathon raises breast cancer awareness with the 10km marathon and other programmes

    By A Correspondent

     

    Maximus Events, the agency behind the 10km special women’s marathon Pinkathon 2012, has collaborated with two of the most high-profile malls of Mumbai in order to spread awareness about breast cancer – which is the cause that Pinkathon is officially associated with.

     

    As part of the programme, they have lined up an array of exciting active and passive events which offer a unique edutainment experience to the mall visitors. While women can directly pledge support to breast cancer by registering for Pinkathon 2012 at the mall, others may passively contribute by way of writing on the Post-it wall or pinning a pink ribbon on the Pinboard of Support.

     

    On Sunday December 2, 2012, High Street Phoenix mall witnessed a unique, never seen before Treadathon event; where 20 men ran on a treadmill, non-stop from 10 am till 9pm, thus covering 200kms in this activity. The runners were extremely enthusiastic about the cause and encouraged the women at High Street Phoenix to come, register for Pinkathon and be more aware and alert.

     

    In order to make the events more interactive and involve the women personally into the program, Phoenix Marketcity will host a Treasure Hunt on the December 8, 2012, where 20 participants will be chosen from the women who have registered for Pinkathon. These women will be divided into 10 Teams and then sent to different stores for a treasure hunt. This activity will be repeated three times in the course of the day making it a total of 60 women being engaged in the activity.

     

    The two week extravaganza culminates with a true “grand” finale, The Pink Carnival at Phoenix Marketcity on December 8 and 9. It will be a carnival of sorts where the mall will be decked up in pink balloons and ribbons, zumba performances, bib distributions and stalls where women can indulge in a shopfest.

     

    Commenting on this activity, Reema Sanghavi, Managing Director, Maximus Events said: “We are happy that we are being able to offer such a fun-filled extravaganza for all the ladies around. The on-ground activation has commenced from 26th November, and we have received an overwhelming response from the women. Even if they aren’t able to register for Pinkathon, they still contribute via post-its or ribbon tags and it is this enthusiasm and awareness which was the main idea behind the mall activation.”

     

    Pinkathon 2012 is an initiative by event management company, Maximus Events, led by avid runner and fitness enthusiast Milind Soman along with Reema Sanghavi. It is India’s first ever 10km run for women named “Pinkathon – Run to Lead” with an aim to spread awareness on breast cancer and educate people about the causes and prevention of this hugely under-publicized ailment.

     

    Maximus Events has joined hands with the Women’s Cancer Initiative led by Deveika Bhojwani and the Tata Memorial Hospital for this unique initiative. Leading Bollywood actress and fitness aficionado Bipasha Basu officially launched the registrations for the event for participants from across the country on the November 9, 2012.

     

    The 10km run scheduled in the business hub of Bandra Kurla Complex will be held on December 16, 2012 in Mumbai. This will be the first of the planned 10 city series across India in the coming years.

     

    The official website for Pinkathon is http://pinkathon.co/ through which online registrations can be done. Participants can also log onto to https://www.facebook.com/Pinkathon and https://twitter.com/pinkathon2012.