MxMIndia

Tag: Maxamtech Digital Ventures

  • To offer a variety of engaging casual mobile games

    Qyou Media launches mobile gaming app

    By Our Staff

     

    Qyou Media India has launched the Q GamesMela, its first direct-to-consumer casual mobile gaming app. It will offer a variety of casual mobile games and can be downloaded from the Google Play store for Android phone users.

     

    Said Curt Marvis, CEO and Co-Founder, Qyou Media Inc: “We are thrilled that our first gaming product is hitting the market only three months after we closed our acquisition of Maxamtech. We remain confident that fans of Q-branded content offerings across India are perfectly suited to become customers of our gaming products. In addition, with recently developed data mining capabilities taking shape we look to truly begin to leverage our audience data and influencer marketing capabilities to maximize stickiness and overall revenue generation. We view today as the kick-off of an entirely new revenue vertical for our business in India.”

     

    Added Xerxes Mullan, Founder, Maxamtech Digital Ventures: “This is exactly why we were so excited about joining the Qyou Media family. It provides a unique opportunity to get products to market quickly and with the ability to reach the right audience and build momentum.  We have many more exciting plans going forward to grow the gaming business across a variety of user segments and business models. Q GamesMela is only the beginning!”

     

  • To ramp up its portfolio of direct-to-consumer products

    Qyou Media to acquire majority in Maxamtech Digital Ventures

    By Our Staff

     

    Qyou Media India has announced that it has executed a binding term sheet to acquire a majority ownership stake in Maxamtech Digital Ventures, a six-year-old India-based venture creating technology and games for the mobile gaming industry. Maxamtech currently operates, via its proprietary platform Gaming 360, a variety of gaming destinations for companies including Vodafone and Glance.

     

    Commenting on the acquisition, Xerxes Mullen, Founder, Maxamtech Digital Ventures, said: “We have been looking for the right partner to take our business to the next level. Gaming continues to be one of the biggest opportunities in the Indian media and entertainment segment and we feel completely aligned with the Qyou Media and Qyou Media India management team on how we can really grow our operation in a smart and profitable way. We couldn’t be more excited to begin this journey together.”

     

    Added Qyou Media Inc. Global CEO and Co-Founder, Curt Marvis, added: “We originally met the Maxamtech founders over a year ago. Right away we knew there could be a powerful combination of their technology and gaming know-how with our ability to reach young audiences on a mass scale that has now surpassed 125 million weekly viewers. As we push forward into 2023 to create greater opportunities to leverage our audience reach with new products for monetisation and interactivity, it was a natural fit to bring this into our business more directly.”