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Tag: Max Life Insurance

  • Highlights the utmost need for protecting ones family 'first'

    Max Life Insurance unveils new TVC to promote its Online Term Plan

    By A Correspondent

     

    Max Life Insurance has announced the launch of a new TVC campaign for its Online Term Plan. The TVC will go on air on 6th March 2014. The TVC is based on the insight of procrastination when it comes to buying Life Insurance and prioritizing other purchases that offer immediate gratification. The TVC,thus re-emphasizes the fact that life is full of uncertainties and one needs to be financially prepared for it first.

     

    In line with its past brand communication, the TVC is conceptualized around the idea of a customer and his own alterego. The film opens with the male protagonist trying to buy Life Insurance online, however his alterego appears and tries to dissuade him from doing so. The alterego presents various reasons like the protagonist being in good health, planning for a holiday trip first, and other immediate priorities to discourage him from buying life insurance. However, instead of being influenced by the suggestions of alterego, he goes ahead and buys the ‘Max Life Insurance Online Term Plan’, emphasizing on the point that it is important to secure the future of his family first. The TVC has a light humorous feel attached to it.

     

    Commenting on the new campaign, Nisha Motwani- Director & Chief Marketing Officer, Max Life Insurance said, “Most people do not understand the importance of Life Insurance from the perspective of securing the financial future of their family in case of an unplanned event in life. It is largely seen as an investment option. Also, most people tend to live under the shadows of misplaced optimism, believingthat misfortune will never strike them and postpone buying life insurance over things that provide immediate gratification. Through this TVC Max Life Insurance is re-emphasizing on the importance of protection, thereby encouraging them to take action.”

     

    Max Life Insurance had recently run a digital campaign through Social Media platforms like You Tube, Facebook and Twitter, showcasing videos on stories of real people who have had near death personal instances and taken steps to protect their family. The new TVC is a continuation to Max Life Insurance’s efforts in the same direction.

     

  • The new campaign highlights the need for protection-

    Max Life launches a digital awareness campaign

    By A Correspondent

     

    Max Life Insurance has undertaken a digital campaign named ‘Second Chance’ to create public awareness about the need for protection through life insurance. This is a unique initiative by Max Life to make people re-think the fact that no one is immortal in the world, life is uncertain and misfortune can strike anyone, anytime.

     

    The campaign comprises of two videos with real stories of people, narrating how their lives have given them second chance which in most cases is rare. The videos also showcase and experience of the family members in the vulnerable and tragic condition.

     

    Commenting on the new campaign, Anisha Motwani- Director & Chief Marketing Officer, Max Life Insurance said, “In India, insurance is majorly considered as an investment option; not too many people see it as an essential part of financial planning. We also tend to live under the shadows of misplaced optimism, making us believe that misfortune will never strike us. With this campaign we have tried to create awareness about the need for protecting one’s life through real life stories and encourage people to think and consider protecting one’s life for the sake of not just themselves but more so for their families.”

     

    She further added, “We decided to take the digital route in this campaign since today, customers are more tech savvy and inclined towards buying protection plans online. The Max Life Online Term Plan is born out of customer insights, focuses on ease of purchase, and provides advice at every step of the purchase process. This plan with unique offerings is only the start and an attempt to bridge the existing gaps in the online term plan offerings in the market.”

     

    Max Life plans to run the campaign through Social Media platforms like You Tube, Facebook and Twitter, directing people to a website, where they can view videos, get inspired from stories of real people who have had near death experiences personal instances and take steps to protect their family. On this website, people will also be able to share their real incidence of “Second Chance”.  Max Life will also reach out to bloggers and opinion leaders who command a following on the internet and ask them to rally around the cause and urge people to protect their loved ones. The campaign will go live on 23rd January 2015.

     

  • Max Life launches three new TVC's highlighting its commitment to superior post sales service and quality of advice

    Max Life unveils campaign that extends brand promise further

    By a correspondent

     

    Leading insurance company Max Life Insurance has announced the launch of a string of new TVC’s with the tagline “Policy dene ke baad humara rishta khatam nahi, shuru hota hai“. The TVC’s are an extension of the company’s brand campaign ‘Aapke Sachche Advisors’, which aims to highlight Max Life’s commitment to superior post sales service.

     

    Anisha Motwani

    Commenting on the launch, Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance said, “Amongst all the financial instruments, life insurance has the longest relationship term with a customer. In fact, the real relationship with the customer only start taking shape after the policy is bought, and does not end with a transaction being completed. At Max Life we are guided by the principles of Service Excellence towards our customers, hence, providing them with prompt, reliable, and quality services is our top most priority.”

     

    She further added, “Our new TVC’s are thus aimed at establishing a deeper bond with the life insurance industry audience at large. Through these ads we also seek to reinforce the idea of importance of identifying a reliable company, evaluating the correct selling behaviour and service orientation of agent advisors when seeking to buy life insurance products.”

     

    Abhijit Avasthi

    The ad has been conceptualised by the creative team at Ogilvy & Mather. Abhijit Avasthi, National Creative Director, Oglivy and Mather said, “Through this campaign, Max Life Insurance has taken the brand philosophy of “Sachchi Advice” to the next level by highlighting on their commitment towards the customers. The Agent-Devil format worked wonders for the brand in last campaign and we are sure that this time again, with the freshness brought in by lady devil and the agent and new situations, it will bring that smile back on our audience’s faces and an even deeper trust on the brand.”

     

  • The TVCs are an extension of the company's brand campaign 'Aapke Sachche Advisors', which aims to highlight Max Life's commitment to superior post sales service

    Max Life extends brand promise of ‘Aapke Sachche Advisor’ further

    By a correspondent

     

    Max Life Insurance has announced the launch of a string of three new TVC’s with the tagline “Policy dene ke baad humara rishta khatam nahi, shuru hota hai“. The TVCs are an extension of the company’s brand campaign ‘Aapke Sachche Advisors’, which aims to highlight Max Life’s commitment to superior post sales service. The TVCs re-emphasize Max Life Insurance’s brand promise on quality of advice, honesty and transparency in services, which is reflected through the practices followed by the company’s agent advisors.

     

    Anisha Motwani

    Commenting on the launch, Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance said, “Amongst all the financial instruments, life insurance has the longest relationship term with a customer. In fact, the real relationship with the customer only start taking shape after the policy is bought, and does not end with a transaction being completed. At Max Life we are guided by the principles of Service Excellence towards our customers, hence, providing them with prompt, reliable, and quality services is our top most priority.”

     

    She further added, “Our new TVC’s are thus aimed at establishing a deeper bond with the life insurance industry audience at large. Through these ads we also seek to reinforce the idea of importance of identifying a reliable company, evaluating the correct selling behaviour and service orientation of agent advisors when seeking to buy life insurance products”.

     

    Abhijit Avasthi

    Abhijit Avasthi, National Creative Director, Oglivy and Mather said, “Through this campaign Max Life Insurance has taken the brand philosophy of “Sachchi Advice” to the next level by highlighting on their commitment towards the customers. The Agent-Devil format worked wonders for the brand in last campaign and we are sure that this time again, with the freshness brought in by lady devil & agent and new situations, it will bring that smile back on our audience’s faces and an even deeper trust on the brand”.

     

  • Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile

    Madison Media wins media mandate for Max India’s corporate campaign

    By A Correspondent

     

    Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile. Madison Media has been handling the media business of one of Max India’s subsidiaries, Max Life Insurance since 2008.

     

    Last month Madison Media announced the appointment of Amit Duggal who joined the agency as Digital Director to drive the agency’s digital agenda in the North and East market. Over the years, Madison has strengthened its digital capability and now offers a whole range of Digital services to its clients. Madison Media recently won a Yahoo Big Idea Chair for its campaign on airtel, Har ek Friend Zaroori Hai. At the Emvies Awards held last year, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations – Lonely Maa.

     

    Basabdatta Chowdhuri, CEO, Platinum Media, said, “We are delighted to be handling the corporate campaign for Max India and are confident of helping Max achieve its growth objectives”.

     

    Speaking about the campaign released through Madison, Vibha Rishi, Executive Director, Brand & Human Capital, Max India, said, “Max interacts with millions of lives through many million moments of truth. Each interaction results in a memorable and satisfying experience. We literally serve your need for health, wealth and happiness. The brand positioning captures this sentiment with two simple words… ‘For life’. We help our customers in navigating the often confusing complexities of insurance and healthcare.”

     

    Nitin Thakur, Head, Communications, Max India, added, “With this campaign, we set out to consolidate our various service offerings under one umbrella brand, Max. The new communication aims to build trust for the corporate brand by virtue of which people can choose its constituent brands with more confidence. ”