Tag: Max Kantelia

  • G’man goes Big on Blockchain

     

    By A Correspondent

     

    Gowthaman Ragothaman, the former Global Client Lead at WPP and popularly known in the industry as G’Man, has announced the launch of Aqilliz, a blockchain solutions provider.

     

    Notes a communique: “Aqilliz is created in collaboration with Zilliqa, a high-throughput public blockchain, which will provide the infrastructure for secure and scalable futuristic solutions for enterprise clients. Spearheaded by a team of industry experts and experienced blockchain engineers, Aqilliz is uniquely equipped with technical capabilities, direct industry connections, and an academia-corporate understanding.”

     

    Said Gowthaman Ragothaman who will join as Chief Executive Officer at Aqilliz in October: “In today’s platform economy, tech solutions are trying to address the needs of either the brands, platforms or the consumers, and not the entire platform economy as a whole. With the help of blockchain, we can address these needs equitably and in turn, unify all players in the digital marketing landscape. We’re excited to be at the forefront of this change, as we set a new industry standard that champions greater transparency, cost-efficiency, and trust. As we work together with Zilliqa, we will continue to build on the promising results seen on Project Proton,”

     

    Added Amrit Kumar, President and Chief Scientific Officer at Zilliqa: “Businesses often struggle with moving from awareness to implementation. Aqilliz fills the knowledge gap, identifying key areas where blockchain is well-positioned to offer far-reaching solutions that will benefit all participants of the digital marketing ecosystem. Now that Zilliqa is open-for-business, we are excited to embark on a new venture that will allow our platform to be mobilized as the entry point for enterprise adoption,”

     

    The communique shared with MxMIndia further notes: “Incubated and taken to market by Anquan, the Singapore-based technology group, Aqilliz equally benefits from its strong understanding of all the participants across the value chain. Aqilliz will actively collaborate with various partners in the advertising, data, marketing, technology, and analytics industries, and will be onboarding clients by the end of the year.”

     

    Said Max Kantelia, Co-Founder of Zilliqa and Anquan: “From technical milestones backed by cutting-edge research to a diverse array of promising partnerships, we are very proud of what has been achieved by Zilliqa over the past two years. By marrying technical strength and industry know-how, the collaboration with Aqilliz is poised to accelerate the mass-adoption of Zilliqa.”

     

     

  • Mindshare’s programmatic supply chain reconciliation drives up numbers for PepsiCo

    By A Correspondent

     

    Mindshare has reported success in providing seamless end-to-end reconciliation of the programmatic supply chain using blockchain for PepsiCo in partnership with Zilliqa Research, Rubicon Project, MediaMath and Integral Ad Science.

     

    The test ran in March 2019 in Asia Pacific with control versus test budget to measure its benefits. Mindshare, notes a communique, observed up to 28 per cent increased efficiency in terms of costs for viewable impressions, in running the campaign through smart contracts, versus one without.

     

    Said Gowthaman Ragothaman, Global Lead for blockchain across GroupM: “The impact on marketing budgets and the performance brings great value to the advertiser. We will expand the alliance and keep developing more features on the smart contracts to include more media performance metrics to make it even more effective.”

     

    Commenting on the results, Farida Shakhshir, Director of Consumer Engagement for PepsiCo AMENA said: “We are happy to be partnering with Mindshare to test the application and value add of blockchain in media. It is key that we stay abreast of new technologies, and continue to advance transparency, viewability, brand safety and buying efficiency. The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact.”

     

    Added Erich Wasserman, co-founder and head of strategic business development at MediaMath: “We are delighted by this partnership as it matures solutions that further the promises of transparency and performance in programmatic marketing. We look forward to growing the addressable data and media supply chain that can take full advantage of the powerful optimization tools that buy-side platforms afford advertisers.”

     

    Said Max Kantelia, Co-Founder of Zilliqa Research: “We are proud to work with Mindshare and other leaders and influencers within the global media landscape. This alliance illustrates the power of smart contracts and serves as a reminder that blockchain can drive business benefits to industries beyond just finance. As Project Proton unfolds, we eagerly await to assess its impact and how we could – along with Mindshare’s expertise and insights – develop it on our scalable and secure platform.”