MxMIndia

Tag: Max India

  • The communication firm expands remit with Max from Antara Senior Living to corporate PR mandate

    On Purpose partners Max group

    By Our Staff

     

    On Purpose has announced its partnership with Max Group for their public relations responsibilities on their corporate mandate, including the group’s listed holdings – Max Financial Services and Max India. It was around the same time last year that On Purpose won the PR mandate for Antara Senior Living, a high priority business of the Max Group. During this one-year journey, Antara’s PR efforts won accolades on reputed awards platforms.

     

    Max Group’s, Director – Brand & Communication, Nitin Thakur, expressed his views on hiring On Purpose for the second time in a row, “Our work with On Purpose in highlighting India’s demographic dividend for our business Antara Senior Care gave us the confidence to award Max Group’s corporate mandate to them. We hope they will serve as valuable partners in positioning Max Group as a progressive, professional, value-driven, well-governed business house that has created immense value for its shareholders over the last three decades. Their noteworthy work in the development sector will be an asset for highlighting the efforts of Max India Foundation (MIF), along with its NGO partners, for educating underprivileged children. They will also help us create broader awareness of the exceptional work by MIF’s arm – Social, Emotional and Ethical Learning (SEEL) India.”

     

    Girish Balachandran, Managing Partner, On Purpose added, “Delivering award-winning work with Antara over the last year was an enriching experience as a team and an organization. With this expanded mandate for Max Group, we are grateful for the trust and confidence placed in us to manage the brand’s most precious asset – its reputation. We are confident and excited to take this relationship further and achieve great success together.”

     

  • Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile

    Madison Media wins media mandate for Max India’s corporate campaign

    By A Correspondent

     

    Madison Media has just announced the win of the Max India corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate including search, display, social, video and mobile. Madison Media has been handling the media business of one of Max India’s subsidiaries, Max Life Insurance since 2008.

     

    Last month Madison Media announced the appointment of Amit Duggal who joined the agency as Digital Director to drive the agency’s digital agenda in the North and East market. Over the years, Madison has strengthened its digital capability and now offers a whole range of Digital services to its clients. Madison Media recently won a Yahoo Big Idea Chair for its campaign on airtel, Har ek Friend Zaroori Hai. At the Emvies Awards held last year, Madison Media also won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations – Lonely Maa.

     

    Basabdatta Chowdhuri, CEO, Platinum Media, said, “We are delighted to be handling the corporate campaign for Max India and are confident of helping Max achieve its growth objectives”.

     

    Speaking about the campaign released through Madison, Vibha Rishi, Executive Director, Brand & Human Capital, Max India, said, “Max interacts with millions of lives through many million moments of truth. Each interaction results in a memorable and satisfying experience. We literally serve your need for health, wealth and happiness. The brand positioning captures this sentiment with two simple words… ‘For life’. We help our customers in navigating the often confusing complexities of insurance and healthcare.”

     

    Nitin Thakur, Head, Communications, Max India, added, “With this campaign, we set out to consolidate our various service offerings under one umbrella brand, Max. The new communication aims to build trust for the corporate brand by virtue of which people can choose its constituent brands with more confidence. ”

     

  • Ms Rishi will join Max India as executive director, brand and human capital. She will report to Max India MD Rahul Khosla

    Max ropes in Vibha Paul Rishi for brand building & HR ops

    By Ratna Bhushan & Khomba Singh

     

    Healthcare and insurance group Max India has roped in Vibha Paul Rishi to take care of its brand building and human resources operation, two people aware of the development said.

     

    Ms Rishi, who quit retailer Kishore Biyani’s Future Group last month, will join Analjit Singh’s Max India as executive director, brand and human capital, later this month, they said. She will report to Max India MD Rahul Khosla.

     

    A person close to the development said since the company’s executive represents the image of a firm, the company decided to bring both the verticals under Ms Rishi. “Our people are the best ambassadors of the group,” a top company official said, defending its decision to make Rishi responsible for building the group’s brand as well as managing its talent, career and succession plans.

     

    Despite repeated attempts, Rishi could not be reached for comments. Max India too declined comment.

     

    Max India’s existing human capital director P Dwarakanath, who retires shortly, will continue as an advisor to the human capital function, the official said.

     

    Rishi, who worked with beverages maker PepsiCo for 17 years, returned to India in 2010 after close to seven years overseas and joined the country’s largest retailer Future Group as its executive director for customer strategy. But her stint at the firm lasted barely two years. “She had some issues and her decision to exit was mutual,” a Future Group official said on condition of anonymity.

     

    A mother of two, the 50-year-old Rishi was heading PepsiCo’s marketing in India before she relocated to New York in 2003. She had led Pepsi’s ‘Nothing official about it’ campaign during the 1996 cricket world cup, which took cola wars to a new high.

     

    An MBA from Delhi’s FMS, Rishi quit PepsiCo in 2007, after which she was associated with NGO Pratham.

     

    In the last few months, Max India has elevated Mohit Talwar to the position of deputy MD and appointed Rahul Ahuja as the group financial controller.

     

    Its hospital subsidiary Max Healthcare also appointed a new chief executive officer, CFO and chief services officer, while elevating two senior doctors to the post of vice chairmen. During this period a few executives including CEO and CFO of Max Healthcare left the group.

     

    Source: The Economic Times
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