MxMIndia

Tag: Max Healthcare

  • The Digital Marketers' Awards are designed to recognise exceptional work done by the Marketing fraternity to take their brands into the digital era

    IAMAI rewards CMOs at DMA Awards

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) celebrated the achievements of the Chief Marketing Officers (CMOs) last Friday at the Digital Marketers’ Award (DMA).

     

    This year the award show had 11 categories to honour CMOs and Marketing Heads. The categories that were rewarded were Banking, Insurance, Personal Finance & Investments, Healthcare, Automobile, Real Estate, IT &ITes, Travel, Digital Businesses and Consumer Durables/FMCG. List of winners is given herewith:

     

    The winners were selected by a jury comprising of Tushar Vyas, Chief Strategy Officer, GroupM South Asia, GroupM; Atit Mehta, VP & Head of Media, Sequoia Capital; Deepali Naair, Chief Marketing & Digital Officer, IIFL Wealth & Asset Management; Aditya Rath, Partner, KPMG; Manish Vij, Founder, SVG Media; Anita Nayyar, CEO India & South Asia, Havas Media and Vivek Bhargava, CEO, iprospectCommunicate2.

     

    Commenting on the significance of the DMA Awards, Kartik Jain, CMO – HFDC Bank said,”Digital Marketing Awards is a great initiative that inspires and motivates digital marketers in the industry. It is a great platform to showcase the efforts put in towards digital marketing by the industry collectively.”

     

    Speaking about the impact of digital marketing, Gunjan Soni, CMO & Head – International Brands Business, Myntra, said,“Digital marketing is a completely democratic medium and therefore it is the power of the idea that can take a brand really far. Measuring the success not just by pure reach but by the number of shares and likes that a content is getting is key to a successful campaign.”

     

    Said Mohan Menon, GM & Head Marketing – Max Healthcare: “There’s a lot happening in the digital space of the healthcare industry. Our industry is booming in terms of disruptions and innovations. Disruption and innovations using technology and digital is leading the piece not only in terms of marketing but also in service and product delivery. Even the traditional players in the segment is exploring digital in a big way to reach out to public and also delivery of service.”

     

  • Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services

    Dentsu Creative Impact bags Max Healthcare’s creative duties

    By A Correspondent

     

    Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services. The account win was the outcome of a pitch process held by Max Healthcare for a creative partner who would help them strengthen the brand in the country.

     

    Rohit Ohri

    Commenting on winning the account, Rohit Ohri, Executive Chairman, Dentsu India Group said, “It speaks volumes of the trust that an enterprise like Max India has in Dentsu’s capabilities. This is the third Max India business we have won in the last six months. We are very excited to work on this challenging category and believe that there is scope to do some great work.”

     

    Many reputed agencies participated in the competitive pitch. Speaking on the strategy behind the pitch, Mr Ohri said, “Our passion and our understanding of the healthcare industry, with all its complexities, helped us develop great, relevant and impactful work for the pitch. This was greatly appreciated by the client. We look forward to partnering Max Healthcare in devising integrated communication solutions that are in line with the brand’s marketing strategy.”

     

    Elaborating on Dentsu being awarded the mandate, Anil Vinayak, Director, Sales & Marketing, Max Healthcare, said, “At Max Healthcare, we are committed to making available the highest standards of medical care and service excellence to patients. This drives all our endeavours including our brand communication. The team at Dentsu displayed a good appreciation of the healthcare consumer and our brand. This gave us the confidence that they were the right partners for us.”

     

    The account will be driven from Delhi under the leadership of Amit Wadhwa, Senior Vice President, Dentsu Creative Impact.