MxMIndia

Tag: Mausumi Kar

  • To handle integrated media services for the brand

    Motivator wins mandate for Spexmojo eyewear

    By Our Staff

     

    Spexmojo, an online eyewear marketplace and a venture of GKB Hitech and Shivkumar Janardhanan, former CEO of Essilor India, has appointed Motivator as its integrated media partner.

     

    Shobit Gupta, Promoter Director, Spexmojo Technologies, said that the idea that Spexmojo is implementing will revolutionise the optical industry in many ways, from sourcing quality products to dispensing the choice of the consumers in a no-compromise purchase journey. Working with a well-known professional agency like Motivator, will bring about world class creativity and effectiveness in communication of this new idea.

     

    Speaking on the win, Mausumi Kar, Managing Director, Motivator said: “We are delighted to onboard SpexMojo into our portfolio. At Motivator, we are continuously honing our expertise to cater to the needs of emerging brands. There is a mutual alignment of ambitions as SpexMojo drives towards becoming India’s largest eyewear discovery platform.  We look forward to help fuel their growth journey”

     

     

  • Motivator India will manage offline and online media for MilkLane

    Motivator wins media mandate for MilkLane

    By A Correspondent

     

    Motivator India has announced that it has won media mandate for for the milk collection and supply platform, MilkLane. This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.

     

    Commenting on the appointment, Vivek Sharma, Marketing Lead, MilkLane Dairy Services Private Limited said: “Nutrinos is creating a new RTE product category with fortified dairy products with a focus on growth and development of kids. The mandate is interesting and niche – with Motivator’s expertise in developing new brands and their varied portfolio of clients, they align well with our strategic marketing tasks. We have our work cut out for us in establishing the Nutrinos brand in the market as the most loved trusted and loved dairy brand in India.”

     

    Added Mausumi Kar, Managing Director – Motivator, India: “We are delighted to partner with MilkLane as they set up to redefine the dairy supply chain, delivering high quality, toxin-free milk at scale to consumers. With Motivator’s expertise and proven track record of working with businesses, especially emerging brands pivoting their trajectory from start up through scale up, this promises to be a mutually fulfilling association. We are privileged by this opportunity and look forward to play our part with gusto, in MilkLane’s brand journey.”

     

    Speaking on new partnership Rajiv Khurana, Chief Growth Officer, Motivator India said: “Our team is thrilled to partner with MilkLane which is committed to supply high quality dairy products, PAN India. In this mutually beneficial partnership, we ensure that with our expertise in scaling up businesses we will create awareness on Nutrinos as a market leader in providing nutrition and good health. Looking forward to this new journey with the MilkLane team.”

     

     

  • Motivator will handle both offline and digital media strategy, planning and buying and key strategic initiatives for Soothe Healthcare

    Motivator wins healthcare mandate of Soothe

    By A Correspondent

     

    GroupM agency Motivator has won the media mandate for Soothe Healthcare, makers of Paree and Pariz sanitary pads. The account will be handled by its Gurugram office.

     

    Said Mausumi Kar, Managing Director, Motivator on the win: “We are excited to partner with Paree. It is a brand that is creating waves with a compelling, first of it’s kind of need solution in a category that’s very competitive. Our essence is one of ‘questioning status quo to arrive at differential routes to success’ which matches perfectly with Paree’s vision of redefining the category. We look forward to our journey together.”

     

    Added Sahil Dharia, Founder & MD, Soothe Healthcare: “Innovation is one our core values and our unique product proposition of ‘Heavy Flow- 3 Second absorption’ is complemented by a communications and media strategy that fits well together.  Paree is India’s first professionally managed feminine hygiene brand to reach scale with a progressive brand story to tell. We look forward to working with Motivator to push the envelope on bringing this category out of the closet”.

     

     

  • She will report into Sam Singh, CEO of GroupM, South Asia

    Motivator appoints Mausumi Kar as Managing Director

    By A Correspondent

     

    Motivator has announced the appointment of Mausumi Kar as its India Managing Director effective from October 1. She will report into Sam Singh, CEO of GroupM, South Asia.

     

    Kar has been associated with GroupM for over 10 years and has handled multiple roles from heading Maxus–North and East, to leading the Google Partnership for GroupM nationally. Before the move, she led the independent SBU that handled the Airtel mandate.

     

    On the announcement Sameer Singh, CEO of GroupM, South Asia said: “It’s a welcoming change in the organisation. I have seen her work and feel her leadership skills and experience will play a vital role in the firm. I’m looking forward to working with her and wish her all the best for her new role.”

     

    Talking about her new role, Kar said: “It has been a rewarding journey at GroupM. I am excited and looking forward to the new assignment. My aim would be to become a trusted advisor to my clients and help them in delivering superior value while  delivering the best to our partners . I would like to thank Sam and the leadership team for reposing their faith  in me. I am grateful to my team which has made me shine.”

     

     

  • The mandate includes traditional and digital media

    GroupM to set up unit under Mausami Kar for Airtel

    By A Correspondent

     

    GroupM has been tasked the media investment mandate for India’s leading telecom services company, Airtel. The mandate includes traditional and digital media. The business will be handled from the Gurgaon office under Team Airtel, a unit that is being set up under the leadership of Mausumi Kar – a senior GroupM resource who has over 15 years of media experience and has been part of GroupM for the past eight years.

     

    CVL Srinivas

    Commenting on the win, CVL Srinivas, CEO, GroupM South Asia said, “The GroupM network has been at the forefront of creating innovative media solutions for our clients. We have taken several initiatives in the recent past to make our agency brands and units a lot more in tune with tomorrow. The biggest challenge our clients face is managing the complexity of a very disruptive media landscape. Our network is delighted to be chosen by Airtel as its media partner.”