MxMIndia

Tag: Mather

  • Ropes Thaikuddam Bridge rock band for 'New Ultima Protek Song'

    Ogilvy creates new TVC for Asian Paints

    By Our Staff

     

    Asian Paints Ultima Protek has embarked upon a new journey that further strengthens its position as the Ultimate weatherproof paint. After successfully launching a TVC with Suraj Venjaramoodu for Kerala in 2020, the brand is back with a new commercial starring rock band Thaikkudum Bridge along with Kerala’s very own, award-winning Director & Writer Jeethu Joseph.

     

    The new TVC clearly establishes how Ultima Protek offers round the clock protection against algae and moss. Conceptualised by Ogilvy India, the ad is directed Prakash Varma.

     

    Speaking about the new ad, Amit Syngle, MD & CEO, Asian Paints Limited said: “Over the years “Ultima Protek” has been holding fort as the gold standard of exterior painting and has proven to be the Ultimate weatherproofing solution for the Kerala consumers against algae and moss. The brand has always produced iconic ads with jingles communicating the essence of consumer need solved by the product. With 2022 kicking off, we are back with a new one, but this time with a very contemporary twist added by the fabulous Thaikkudam Bridge to communicate the Non-stop protection against algae that the brand offers. The song very strongly communicates thepromise we intend to offer to all our consumers: “Ultima Protek Non-Stop, Paayal Poopal Full Stop.”

     

    Added Kiran Anthony, Chief Creative Officer, Ogilvy and Mather, India: “Asian Paints and Kerala share a very special bond between them. The ads have always been a talking point. So, this time around, we paired Thaikkudam bridge against Jeetu Joseph. People have always seen Thaikkudam Bridge perform on a stage. But we got them performing on a moving truck and in their own style, make fun of Jeetu’s house which is covered in paayal poopal and offers Asian Paints Ultima Protek as a solution.”

     

  • The campaign promotes Lamination Guard Technology of Ultima Protek

    Asian Paints promotes Ultima Protek offering in Southern markets

    By A Correspondent

     

    After releasing a TVC exclusively for Kerala market, Asian Paints has released two more TVCs for Tamil Nadu and Andhra Pradesh and Telangana (APTG). The campaign promotes Lamination Guard Technology of Ultima Protek that is designed to laminate houses and provide complete protection with 10-year guarantee.

     

    Speaking about the new ad, Jaideep Kanse, CMO, Asian Paints Limited said: “The dynamics of Tamil Nadu and Andhra Pradesh are unique both in terms of the vagaries of weather and the consumer need hierarchy. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls by laminating your house.”

     

    Added Prem Narayan, Chief Strategy Officer, Ogilvy and Mather, India: “Lamination is a commonly understood metaphor for protection. In this campaign, we are trying to surprise home owners that the same protection is now available for their homes too, thanks to Asian Paints Ultima Protek.”

     

     

  • Spicy Sambar Powder promises to add a spicy kick and variety to meal occasions across the day

    MTR Foods unveils new film for their Sambar variant

    By A Correspondent

     

    MTR Foods has launched a new variant of one of its highest selling products – Sambar powder. The variant called Spicy Sambar Powder promises to add a spicy kick and variety to meal

     

    On the launch, Sunay Bhasin, CMO, MTR Foods said: “MTR is one of India’s leading packaged masala players with prominent leadership in core southern markets. We conducted extensive cuisine studies in these markets and realised that our Target Audience, while still using our Sambar Powder, also make their own blend from pure spices for a spicier version of sambar. The new variant of Spicy Sambar is intended to plug this need-gap and drive further penetration in our core markets. The TVC launched to support this campaign is a simple, yet creative communication that seamlessly blends the spicy nature of our product with a daily meal occasion. ”

     

    Added Mahesh Gharat, Executive Creative Producer, Ogilvy and Mather: “The key ask from MTR was to create a simple communication that clearly highlights the one feature that is central to the product – the spicy nature of the Spicy sambar powder. We focused on that attribute by showcasing it in an everyday meal occasion that has been made memorable because of MTR’s Spicy Sambar Powder. We also injected a certain amount of humor in the TVC which would be guaranteed to make you smile every time you see the Ad.”

     

  • The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore.

    Ogilvy & Mather to do branding campaign for Diu & Daman tourism

    By Vishal Dutta

     

    Diu & Daman, the Union territory located near Gujarat’s coastline, will promote itself as tourism destination through a branding blitz to be led by Ogilvy & Mather. The Centre has raised the budget allocation from Rs 550 crore, two years ago, to Rs 1,460 crore.

     

    “In the first week of August, we will unveil a logo for Diu & Daman Union Territory” said Bhupinder S Bhalla, Administrator, UT of Daman & Diu. The union territory is mainly flocked by tourists from dry Gujarat looking for liquor. The new plan will have other tourists interests too.

     

    “We will release the Vision 2020 document for Dadra & Nagar Haveli,” said Mr Bhalla, who was on a visit to Ahmedabad to unveil its first dedicated cycle track in Diu. Already 4.2 km has been build and 7 Km would be completed by 2014 with an estimated cost of Rs 37 crore that would provide connectivity between almost all parts of the city. Similar kinds of projects for Daman and Silvassa have also been planned.

     

    Mr Bhalla, who took charge as Administrator of both the Union Territories in September 2012 and approximately around the same year, when the Union Government increased its annual budget allocation from Rs 550 crore to Rs 1460 crore, he aggressively pursued to increase the infrastructure quality of the UT areas in Daman and Diu and Dadar Nagar Haveli (DNH).

     

    He said that about Rs 400-500 crore has been spend on islands infrastructure upgradation in last two years that includes old and new roads, bridges and other infra projects. While he had awarded long-term (10 to 20 years) solid waste management collection contracts to private players in DNH, the tendering process of Diu and Daman islands would soon get completed.

     

    Modern underground sewage system and solid waste management system will be implemented to develop the region. Silvassa, the capital city of Dadra and Nagar Haveli (DNH), has seen Rs 200-crore investments for tourism projects that include Rs 100 crore for a river front project on Daman Ganga.

     

    “I have to struggle to make others identify the island. Most of them believe that it’s near to Goa, while the reality is that it’s near to Gujarat” said Mr Bhalla. He further adds that Daman & Diu and Silvassa did not do much for developing tourism, but it developed on its own as a tourist destination mainly for the local population from Gujarat.

     

    “But now we intend to make a serious attempt to develop it as a tourist destination that matches global standards,” he said adding that the purpose of having a tourism promotion campaign and branding is to increase the average number of days stay from 1.7 days to 3 days for the tourist, but that can be achieved only if the infrastructure facilities are better in the island.

     

    Daman & Diu and Dadra & Nagar Haveli were under Portuguese rule till 1961.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Fevicol's new television ad campaign to stay connected on topical festive occasions and will reiterate the brand's core proposition of "bonding" this Raksha Bandhan

    Fevicol launches new TVC, bonds on Raksha Bandhan

    By A Correspondent

     

    Adhesive brand leader Fevicol has rolled out a new ad campaign series on television to stay connected and strike an emotional cord around the festival season.

     

    In the new TVC developed by O&M, the communication is more than just functional, and has kept in line with product attribution especially with the use of Fevicol mascots – The Elephants. Fevicol has taken an interesting route of animation advertising and brought its elephants to life. The animated elephants have maintained the wit and humor quotient as in a Fevicol fashion way. The TVC reinforces the promise of a strong bond of togetherness on the festive occasion of Raksha Bandhan.

     

    [youtube width=”300″ height=”220″]http://www.youtube.com/watch?v=0CokBVtn73o[/youtube]

    Agency:  Ogilvy & Mather, Mumbai.

    Creative team : Piyush Pandey, Abhijit Avasthi, Amitabh Agnihotri, Sameer Sojwal, Mayank Yadav & Chirayu Palande.

    Account Management team: Vivek Verma, Vishal Bijlani, Ramanathan Sridhar.

    Director : Vaibhav Kumaresh