MxMIndia

Tag: Masaba Gupta

  • To kick off with two original podcasts featuring Konkona Sen Sharma and Masaba Gupta

    Luminary podcast network launches in India

    By Our Staff

     

    Luminary, the US-based subscription podcast network, announced its official launch in India, with a content slate for global South Asians.  The network is launching two new shows: Konkona Sen Sharma-hosted Barefoot Boys based on India soccer win against the British in 1911, and How I Masaba helmed by Masaba Gupta in conversation with women on business, art, culture and more. Luminary has also partnered with Times Bridge to scale and expand its reach in India.

     

    Commenting on the market entry, Rishi Malhotra, Luminary CEO said: “India is an important growth market for podcasting, storytelling, and Luminary.  Our shows truly blur the lines between podcast and art, and we’re excited to bring this unique approach into one of the world’s most rich and dynamic cultures.  There are endless stories to uncover in India, and we look forward to telling them through a premium, subscription-based model that  entertains and elevates.”

     

    Added Viral Jani, EVP & India Country Head, Times Bridge: “Luminary’s entry in the Indian market coincides with the exceptional growth in audio consumption across the country in recent years. With its vibrant cultural and demographic diversity, India is now the world’s third-largest podcast market, after China and the United States, where consumers are increasingly turning to high-quality audio experiences for entertainment, self-improvement, and awareness. We are delighted that Luminary is bringing its premium audio experience with Indian original shows to India’s thriving podcast market and are committed to furthering its mission of revolutionizing the non-music audio entertainment space in the country.”

     

  • Will be provided, with other benefits, customized jerseys by Masaba Gupta

    Cadbury partners with Mumbai Cricket Association to sponsor ground staff

    By Our Staff

     

    Cadbury Dairy Milk has partnered with the Mumbai Cricket Association to celebrate and support the the ground staff at cricketing venues. This includes best-in-class travel, accommodation, taking care of their nutritional needs and providing customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season. The brand has also extended its collaboration with Mumbai Indians as the official goodness partner supporting this initiative.

     

    Commenting on the campaign, Anil Viswanathan, Vice President – Marketing, Mondelez India said: “As a brand, Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way and it is often the small acts of kindness that have the biggest impact. Taking this narrative and purpose a step ahead, our partnership with Mumbai Cricket Association this year celebrates the lesser-known heroes of cricket, the ground staff. Through our initiative, we want to support and bring forth stories of these members who tirelessly work behind the scenes to create magic for the entire nation. We hope our initiative acts as a springboard and spreads the message of acknowledging the unacknowledged.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Building further on our generosity platform, this cricketing season we are proud to celebrate an unknown team of superstars, the team of ground staff. We are grateful to have them as our team. As proud sponsors, we hope that this team becomes the most loved team not just for the players but for the entire country.”

     

     

  • Come together for the 'Help India Breathe' mission

    Raindrop Media & Cause Wear partner for a cause

    By Our Staff

     

    The Cause Wear and Raindrop Media have joined hands for an initiative, ‘Help India Breathe’. Through which one can support sustainable fashion and also help someone fight Covid-19.

     

    Under the campaign, anyone across the nation can simply sell or purchase a clothing item via The Cause Wear website and fund an Oxygen Cylinder for someone in need.

     

    Notes a communique: “Leading fashionistas and women icons like Masaba Gupta, Tara Sutaria, Diana Penty, Athiya Shetty, and Nidhhi Agerwal – to name a few, came forward in support of the cause. Taking to their Instagram handles, they urged their fans and following to shop and save lives.”

     

  • Sukmary: Unveils fashion designer Masaba Gupta’s “I Will Wear Out Plastic” clothing line

    Ogilvy & UNEP India launch campaign on single-use plastic

    By A Correspondent

     

    United Nations Environment Programme India (UNEP India) has joined hands with Ogilvy India to launch a campaign to highlight its work on phasing out single use plastic. Fashion designer Masaba Gupta launched a clothing line on this occasion to send out the message: #BeatPlasticPollution.

     

    Said Atul Bagai – Country Head, UNEP India: “Addressing environmental challenges such as plastic pollution call for behavioral changes in society and it can have a huge impact when an acclaimed fashion designer like Masaba Gupta makes an environment statement through an entire clothing line. We look forward to the success of this innovative idea and thank Masaba Gupta and Ogilvy for associating with us”.

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy: “This is Ogilvy India coming together to solve a global problem. We have worked on a global problem and have come up with an idea that is unique and universal. I am thankful that Masaba agreed to partner us and bring our idea to life, by designing a clothing line, where a part of the garment, when needed, turns into a bag. This is high fashion making a statement and serving a purpose for a cause. We thank UNEP India for inspiring us with their commitment towards environment conservation.”

     

     

  • Each watch has been created keeping in mind the sensibilities of the young Indian woman

    Ogilvy creates new film for Titan featuring Masaba Gupta

    By A Correspondent

     

    Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman.

     

    Conceptualised by Ogilvy Bangalore, the film is fun, playful and embraces the flamboyant use of traditional motifs. And for this very reason, it created an advertising campaign which reflects this essence of the collection. ‘#TickTalk’ is a conversation about tradition, design, quirks and time with Masaba Gupta.

     

    Said Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “It’s for the first time that Titan Raga has collaborated with fashion designer Masaba to launch a collection of this kind. It’s quirky, young and playful. We wanted the communication to reflect that same essence. And appeal to women in their 20s. The film showcases the watches in their true glory and the narrative complements the philosophy behind the collection. Right from the concept stage to the final output, this film is the perfect example of how the team at Ogilvy worked in tandem with Vijay and Dharam of Hungry Films, to create this world of imagination and wonder.”

     

    Added S Ravi Kant – Chief Executive Officer, Watches & Accessories Division, Titan Company Limited: “We have associated with Masaba Gupta, a leading designer known for her striking motifs and bold designs that resonate with the ‘Young Woman’ of today. This partnership has resulted in unique and differentiated designs; each timepiece has a unique story to tell. This Limited Edition Collection blends the Feminity and Romance of Raga with the Tribal and Pop Art signature look of Masaba. The Titan Raga-Masaba Collection is a testament to the Raga brand which has elegantly and fashionably evolved over the years to suit every woman and every occasion.”