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Tag: Marzin R. Shroff

  • The agency won the account following a multi-agency pitch

    Eureka Forbes appoints Taproot Dentsu as its creative agency

    By A Correspondent

     

    Eureka Forbes has roped in Taproot Dentsu to handle its creative duties. The agency won the account following a multi-agency pitch.

     

    Under this new partnership, Taproot Dentsu  will now be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions. With Taproot Dentsu on board, Eureka Forbes plans to further fortify its position as category leaders.

     

    Said Marzin R Shroff, MD and CEO at Eureka Forbes: “Taproot Dentsu’s creative ideas and holistic approach resonates with our ideology and strategy. We are confident that the agency’s understanding of our business and categories will help us in making our brands more engaging, intriguing and relevant to all our stakeholders. We wish the team success and look forward to an exciting journey together. I would also like to acknowledge the contribution of Triton Communications that has helped us create and build our iconic brands over the last three decades.”

     

    Added Umesh Shrikhande, CEO – Taproot Dentsu: “Aquaguard from Eureka Forbes is a brand that has been a leader and pioneer in the water purification space. For most Indian consumers, the name is synonymous with the category. The work they have done spanning visionary R&D, specialist selling and social initiatives is staggering. It is our privilege to get this opportunity to help the brand strengthen its leadership position. Equally, we are excited to work on their other important brands like Euroclean Vacuum Cleaners, Aeroguard Air Purifiers and EuroVigil Security Solutions, which are leaders in their own right.”

     

    Said Santosh Padhi, Co-founder and Chief Creative Officer – Taproot Dentsu: “It is always challenging to create sharp and memorable communication for a rational/scientific category. More so when you are dealing with a respected leader brand like Aquaguard. We will pull out all stops to make sure that we create winning communication that’s differentiated.”

     

     

  • As part of its campaign, the couple will be seen together for the first time in a television commercial that will be aired beginning April 26, 2015

    Dr Nene & Madhuri Dixit to endorse Aquaguard

    By A Correspondent

     

    Eureka Forbes has roped in Madhuri Dixit Nene and Dr. Shriram Nene as goodwill ambassadors for its flagship brand, Aquaguard, for a five-year term, which is a first in its 33 years of existence. As part of its campaign, the couple will be seen together for the first time in a television commercial that will be aired beginning April 26, 2015.

     

    India is facing a severe public health crisis with increasing water-borne diseases and a deteriorating quality of groundwater. Water is the most influential and vital component of our wellbeing, providing the body with the ability to maintain good health by hydrating itself. However, this can only be achieved if the quality, content, and structure of the water meet the body’s requirements.

     

    In its 33 years of existence, Eureka Forbes has been consistently striving to bring innovations and technologies to provide healthy drinking water to customers across India. Aquaguard aims to address the issue of lack of awareness on the importance of consuming healthy drinking water with a new positioning of ‘Shudh se Zyada, Sehat ka Vaada’. As part of this initiative, Madhuri Dixit Nene and Dr. Shriram Nene will come together in a candid avatar to highlight the importance of consuming healthy water. The campaign has been planned by Triton Communications and will be launched across all media channels and platforms.

     

    Sharing his thoughts on the announcement, Marzin R. Shroff, CEO- Direct Sales and Senior VP, Marketing, Eureka Forbes Limited said, “Safe water, pure unpolluted air & hygienic living for all Indians has been the vision of Eureka Forbes. As health care and culture innovators, Dr. Shriram Nene & Madhuri Dixit Nene believe that life is all about balance: staying in great shape and living up to our full potential. It is about building the ecosystem and helping those around you to do the same. It is this larger cause of healthy living and shared values & vision that binds Eureka Forbes and the celebrity couple together.”