MxMIndia

Tag: Marzdi Kalianiwala

  • With a new tagline – ‘It All Starts Here’, BookMyShow highlights its role as the discovery engine for diverse entertainment offerings

    BookMyShow unveils latest brand campaign

    By A Correspondent

     

    BookMyShow has unveiled its latest brand campaign ‘Entertainment Ki Nayi Bhasha’, highlighting the company’s array of out-of-home entertainment offerings. The campaign has been launched via a short film that captures the emotions of people when they consume live entertainment experience, across genres. The film has been shot in multiple languages including English, Hindi, Tamil and Telugu.

     

    Said Marzdi Kalianiwala, Head – Marketing and Business Intelligence, BookMyShow: “Over the last two decades, BookMyshow has been at the forefront of delivering unparalleled entertainment experiences, first as India’s largest online ticketing platform and over the years, as facilitator and curator of global and home-grown live entertainment experiences. We have been committed to ensuring the best in class out-of-home entertainment, by bringing marquee experiences including movies, live music concerts, theatricals, stand-up comedy, sporting extravaganzas and much more, for Indian audiences. BookMyShow’s new campaign Entertainment Ki Nayi Bhasha, is a further step towards introducing all audiences to each of these entertainment categories and our role right from offering the ease of a transaction to completing the entire consumer experience of the entertainment they choose on our platform. It cements BookMyShow’s position as India’s go-to entertainment destination, where for entertainment-lovers, It All Starts here.”

     

     

  • BookMyShow has also released a humorous film on the plethora of discount and promotion led advertisements

    BookMyShow unveils digital film on eve of Independence Day

    By A Correspondent

     

    This Independence Day, BookMyShow has partnered with the Akshay Kumar-starrer ‘Gold’. BookMyShow has also released a humorous film on the plethora of discount and promotion-led advertisements that usually release around Independence Day.

     

    Said Marzdi Kalianiwala, SVP – Marketing and Business Intelligence at BookMyShow: “Consumers are usually flooded with offer advertisements during holidays and the festive season, and we thought to have a light-hearted take on the situation with our latest film. Even in the case of our past films, the objective was always to be highly relevant and get inspired directly from conversations that take place all around. We hope the audiences will love the subtle use of humour in this particular digital film.”

     

    Added Russell Barrett, Chief Creative Officer & Managing Partner, BBH: “Go to where the people are. It’s that simple. With our advertising for BookMyShow, we’ve been able to tap into conversations that people are interested in rather than force a completely new conversation on the audience. Gold is a brilliant film about India’s first gold medal as a free country at the Olympics. The movie releases close to Independence Day, when the airwaves and newspapers will be filled with “Freedom Sales” and brands exhorting us to “Stand” for something. We just felt it was a great opportunity to capitalise on and we hope the audience enjoys the ad enough to go book a ticket on Book My Show.”

     

     

  • BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers

    BookMyShow brings Starcom on board as media partner

    By A Correspondent

     

    Starcom has won the media mandate of BookMyShow. The mandate includes print, television, radio, cinema and outdoor. BookMyShow is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site.  BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers.

     

    Says Mallikarjun Das, Group CEO, Starcom India: “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”

     

    Added Marzdi Kalianiwala, VP- Business Intelligence and Marketing, BookMyShow: “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”