MxMIndia

Tag: Marzban Patel

  • Alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display, helping to further scale the media company’s reach

    Vice Media signs on Mediascope

    By A Correspondent

     

    Vice Media Group and Mediascope have announced a deal in India which will see Mediascope take on all sales for Vice’s ad inventory, signalling a new phase of growth for the youth media company in the region.

     

    Vice launched in India in 2018 and claims a reach of over 10 million users on Facebook and scores more than 13 million impressions on Instagram every month

     

    Said Nilesh Zaveri, Vice’s COO (APAC): “Since the launch of Vice India, we have seen tremendous growth across youth audiences and built deep relations with multiple advertisers across industries. VICE is known for its award-winning content which attracts advertisers to us for authentic storytelling around their brands. Our next exciting initiative in the region is partnering with Mediascope to leverage our media inventory across multiple platforms to bring to their large advertiser base.”

     

    Added Marzban Patel, ad representation veteran and Founder & CEO, Mediascope: “Vice is hot. And there can be no better platform to reach the evolved GenZ and millennial Indian and their counterparts across geographies. Mediascope provides only the best premier solutions to advertisers across audience profiles and Vice fits perfectly with our portfolio, ethos and strategy.”

     

     

  • The move follows Publicitas International’s global rebranding to NEWBASE

    Mediascope Publicitas rebrands to Mediascope in India

    By A Correspondent

     

    Mediascope Publicitas, leading multi-media, content generation and media sales corporation, and a part of Newbase which was formally Publicitas International, announced that it would now be known as Mediascope in India.

     

    This follows the Publicitas Group’s global corporate rebranding exercise and name change to Newbase, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, in India, Mediascope offers executional support and direct access to leading media channels and publishers across the globe.

     

    Said Jörg Nürnberg, Group CEO, Newbase: “This rebrand marks a significant step in the company’s evolution. We are redefining who we are – an independent company driving change and shaping the future of the media marketing industry. Our brand ethos has always been built on trust, credibility and industry knowledge – that’s what’s kept our business growing successfully for the past 127 years. We pride ourselves on our relationships with the worlds’ leading media and our ability to help brands and agencies to connect with the individual on the other side of the media, whether it be a screen, a newspaper, magazine or TV.”

     

    Added Marzban Patel, CEO, Mediascope and a veteran in the adveristing sales and concessionaires business: “Through this rebranding exercise, we leverage the brand equity of Mediascope that has been established over the past 37 years. Our enduring partnership with Newbase will continue to provide us with access to global best practices that will enable us to service our clients and offer them the best solutions for their marketing needs globally.”

     

  • Publicitas Publishing's latest magazine, Eat Stay Love, a contemporary luxury quarterly, launches this month.

    Publicitas Publishing launches luxury quarterly Eat Stay Love

    By A Correspondent

     

    Publicitas Publishing’s latest magazine, Eat Stay Love, a contemporary luxury quarterly, launches this month.

     

    Eat Stay Love has been written and designed for today’s sophisticated and well-to-do global consumer with a penchant for luxury. Every magazine edition will feature columns by renowned names from the world of luxury, food and travel writing – both Indian and International. The first issue has columns by Naomi Price, Fiona Caulfield, Shobha Narayan, Anil Dharker, Magandeep Singh, Michael Swamy and Bibhu Mohapatra.

     

    The magazine’s name symbolizes the numerous aspects of a luxurious travel experience which is reflected within the three sections of the magazine:

    Eat – Foodscapes, Restaurant recommendations, Celebrity Chef Interviews, food travelogues, Wine and spirits.

    Stay – Luxe hotel launches, recommendations, spas, exotic destinations, Indian and International city guides.

    Love – Personalities, art, design, music, culture, local and international shopping.

    “Eat Stay Love is the result of detailed research, our rich experience and solid investment. The sumptuousness of it makes you stay on every page longer and keep going back again and again,” said Marzban Patel, CEO Publicitas India & Asia.

     

    Indu Joshi, COO Publicitas Publishing India, said, “With years of valued experience in publishing top hotel magazines, it was only natural for us to launch our own product. We have got a fabulous response to Eat Stay Love and will soon launch a few more magazines of our own.”

     

    Eat Stay Love is at present available across select luxury five star hotels in Mumbai and Delhi. A digital version of the magazine is also available for subscription on Magzter.com.

     

    The current custom publishing portfolio of Publicitas Publishing includes Taj Hotels & Resorts, Singapore Airlines, SilkAir, SIA Engineering Company, Thai Airways, The Oberoi Group, DFASS Group, Frasers Hospitality, The Leela Palaces Hotels and Resorts, DLF Emporio, American Express Publishing and HomeTeamNS.

     

  • Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan

    Publicitas establishes presence in Japan

    By A Correspondent

     

    Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan.

     

    Publicitas represents international media owners in local markets, offering advertisers direct access to a premium, worldwide media portfolio. As of April 15, Publicitas operations in Tokyo provide Japanese advertisers with Print, TV, and Digital media solutions along with premier OOH and custom events to reach their international and premier local target audiences.

     

    Hiroko Minato, Managing Director, Publicitas Japan leads the venture. Ms Minato has more than 30 years of advertising sales experience in Japan, and will support Marzban Patel, CEO Publicitas, India and Asia in delivering bespoke solutions to clients in the region.

     

  • The Custom Media division of Mediascope Publicitas has assumed a new brand identity on its 15th birthday, Publicitas Publishing

    Mediascope’s custom pub div is now Publicitas Publishing

    Marzban Patel

    By A Correspondent

     

    The Mediascope Publicitas – Custom Media division, operating in the Indian and Asian market, is celebrating its fifteenth year of establishment with a new brand identity – Publicitas Publishing. The new brand name reflects the close ties with Switzerland-based parent company PubliGroupe and its Publicitas sales operations worldwide. Publicitas Publishing reports directly to the Chief Executive Officer of Publicitas India & Asia, Marzban Patel. Emphasis Media, the custom media company of Publicitas Singapore will also operate under the new brand name of Publicitas Publishing.

     

    Marzban Patel, CEO Publicitas India & Asia said: “15 years is an excellent achievement for the Custom Media division of Mediascope Publicitas and marks the start of an exciting new phase for both our India and Singapore teams. The introduction of a new sub-brand under the Publicitas’ umbrella coincides with the group’s objectives, which is to differentiate and expand service offerings to its esteemed clients. The new brand identity will build upon the strengths and success of our Asia & India operations.”

     

    Indu Joshi, COO of Publicitas Publishing India (former Custom Media, Mediascope Publicitas), said: “With our editorial, design and marketing expertise in the Indian luxury print segment & the digital experience of our Singapore team, our growth strategy will evolve in the direction of a multi-platform publishing environment, offering deeper audience engagement solutions for clients across Asia.”