MxMIndia

Tag: Mary Turner

  • The interviews will feature actress RichaChadda, athlete Namrata Purohit, celebrity Stylist Sanjana Batra, comedienne Kaneez Surka and chef Bani Nanda

    HT Media and Koovs expand strategic partnership

     

     

    Koovs plc, the London-listed fashion online business, has joined forces with strategic partner and investor HT Media to celebrate International Women’s Day on March 8, by profiling five amazing young women, famous in India in five very different fields.

     

    The daily features will leverage the reach of The Hindustan Times and its Fever 104 FM radio station with profiles in The Hindustan Times HTCity section and radio interviews running parallel on the evening primetime Fever 104 FM daily.

     

    This new initiative is part of the continuing strategic partnership between Koovs and HT Media.HT Media Group has invested £3 million and holds a 6.16 per cent stake in Koovs plc. Said Piyush Gupta, chief financial officer at HT Media: “This is a great initiative to engage our young audience.  We have a huge belief in the long-term investment prospect with Koovs.”

     

    Added Mary Turner, CEO Koovs: “This campaign brings together the reach of HT Media’s channels with Koovs following to provide the right platform to profile these dynamic and inspiring young women.”

     

  • He will helm the on-going marketing strategy and help build KOOVS a leading western fashion destination in India

    Koovs.com appoints Gaurav Nabh as Marketing Director

    By A Correspondent

     

    Gaurav Nabh

    Koovs PLC, the London-listed parent of Indian lifestyle e-commerce venture KOOVS has appointed Gaurav Nabh as Marketing Director for KOOVS.COM.

     

    Gaurav will be based in India and operate out of the KOOVS’ headquarters in Gurgaon. In his new role as the Marketing Director, he will be leading the Marketing Division, which will include Brand Communication & Content, Digital Marketing and Consumer engagement programs. He will helm the on-going marketing strategy and help build KOOVS a leading western fashion destination in India.

     

    Mary Turner, CEO of KOOVS Group says, “I am delighted to have Gaurav join KOOVS. He brings invaluable experience in digital and mobile marketing, especially his early experience in launching Virgin Mobile and Telenor in India and deep understanding of the Indian consumer. Digital Marketing is gaining traction in the industry and his expertise in the field will help the brand take a leap forward.”

     

    On his appointment Gaurav said, “Ecommerce is reshaping the Indian consumer’s shopping habits and I am delighted to be a part of this journey. We wish to brand KOOVS as the first choice for western fashion and global trends. Through a host of innovative marketing campaigns, the aim is to build KOOVS as the preferred fashion destination for the style conscientious youth of India.”

     

    Formerly CEO of Quasar, WPP’s specialist digital agency in India, Gaurav brings over 14 years of rich experience in Marketing through the digital & mobile medium as a brand marketer and agency partner. He was also the part of the core team responsible for for launching Virgin Mobile and Telenor in India. He has worked with top international brands such as Proctor & Gamble, Nestlé, Colgate and Domino’s Pizza on their digital launches in the market and has over eight years’ experience in mobile marketing.

     

    On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.” On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.” On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.”

     

  • This win is among many that the agency has enjoyed this year, including Future Group, Welspun, Subway, Bose, Urban Ladder and SAB Miller to name a few

    MediaCom to handle media mandate for Koovs.com

    By A Correspondent

     

    MediaCom has been awarded the media planning and buying duties for the online fashion brand Koovs.com. The appointment is ahead of the launch of the brand’s first 360 degree ad campaign later this month. MediaCom India will be responsible for media planning and devising efficient media mix for the new campaign.

     

    This win is among many that the agency has enjoyed this year, including Future Group, Welspun, Subway, Bose, Urban Ladder and SAB Miller to name a few.

     

    Mary Turner, CEO, Koovs.com said, “MediaCom was an obvious choice owing to their out of box ideas and their credibility in the industry. The team has a clear understanding of our target customer and this we believe is a must to attain the right media mix. Their in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors of this choice and we look forward to a great partnership.”

     

    Speaking on the win, Debraj Tripathy, Managing Director, MediaCom said, “Koovs has a unique offering and we feel privileged to partner them. My team and I look forward to working together in making Koovs a huge success in the fast evolving Indian e-commerce market.”