By Our Staff
Kantar, the marketing data and analytics company, appoints Mary George Parayil as Principal, Kantar Analytics, India. In her new role, Mary will report into Ranjana Gupta, Lead – Innovation, South Asia, Insights Division, Kantar, and will continue to be based in Bengaluru.
Said Deepender Rana, Executive Managing Director, South Asia, Insights Division, Kantar: “Our clients already use the power and precision of Kantar’s analytics solutions to answer critical business questions. Clients use our pricing analytics offer to enhance profitability and combat inflation. CrossMedia helps allocate campaign budgets across media for optimal brand outcomes. Our AI-infused solutions are a natural evolution of our offer. Link AI is helping our clients test hundreds of creative assets, including digital ones, cost-efficiently in a matter of hours. UMMO uses AI for real-time advice on media allocation to optimise short- and long-term sales. Advanced technology capability is core to Kantar’s differentiation, and we will continue to invest in this area, helping businesses grow with speed and profitability.”
Soumya Mohanty, MD & Chief Client Officer, South Asia, Insights Division, Kantar, added: “Kantar in India is the leader in brand measurement, and as our client teams work closely with Mary, it will further amplify our ability to provide end to end solutions to modern-day brand problems.”