MxMIndia

Tag: Maruti Swift

  • Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week

    Kopiko rolls out exciting offer promoting the candy brand

    By A Correspondent

     

    Kopiko has unveiled its Scratch Karo Aagey Raho’ offer. Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week in the the contest will run till October 15.

     

    Speaking on the offer, Barani Dharan, Marketing Head said:“Kopiko has been delighting consumers with its authentic pocket coffee, made from the extraction of real coffee beans. The brand is focused on delivering innovative and memorable experiences for our ardent loyalists. With this contest, we are seeking an enjoyable engagement with the consumers and have already received tremendous response pan India for this activity. Hundreds of buyers have already won prizes and there are many more to win.”

     

     

  • The campaign is supported with a full-fledged 360 campaign with television, Cinema, radio, digital and activation

    Dentsu celebrates the life of ‘Players’ in new campaign for Maruti Swift

    By A Correspondent

     

    Maruti Suzuki Swift has launched its latest campaign that celebrates another feather to the list – that of the sporty looking limited edition Swift Glory.

     

    The film shows a few drivers driving the Sporty looking limited edition while the rest watch them drive by. Some watch as spectators, some like fans, some are the cheerleaders who add cheer to the world with an early morning hello, some are commentators because they make comments, some like the neighbor’s dog is a critic and barks as the Swift drives by…finally the vehicles come to a stop and the voice-over concludes that ‘Then there are the players… The limited edition Swift Glory is for the Players.’

     

    The campaign is supported with a full-fledged 360 campaign with television, Cinema, radio, digital and activation.

     

    Titus Upputuru, National Creative Director, Dentsu Creative Impact said, “The idea draws a parallel between the world of sports and the real world. Just like in a sports world, there are players and there are spectators, fans, cheer leaders etc,, the film shows that the new Sporty looking limited  edition of Swift creates a new distinction between those who are the players and those who are not. The sporty looking Limited edition from Swift is a great looking product. And we had a great fun creating this campaign.”

     

    RS Kalsi, Executive Director , Maruti Suzuki India Limited said, “There is a player in each one of us and the new Swift Glory intends to bring that out. The new sporty looking limited edition takes inspiration from sports and racing. It comes with an exciting range of features such as body graphics, multimedia system and sporty interiors. We are positive that the limited edition would be as loved as the earlier versions. Brand Swift has constantly evolved over the past ten years to become one of India’s favorite cars. With over a million cars on road our challenge is to constantly keep the excitement up and engage with consumers in newer ways. The Swift Glory limited edition is exactly the kind of change we want to create, thereby keeping the thrill and love for the brand at a high.”

     

  • Snapdeal, OPPO smartphones and Maruti Swift are key sponsors of the show that will now air at 10.30pm Monday through Friday and at 9pm on weekends

    It’s Salman Khan again on ninth edition of Bigg Boss

    By A Correspondent

     

    India’s biggest reality show, , is getting set for its ninth edition. Set to premiere on on Colors on October 11, Bigg Boss Nau will see Salman Khan play host again. While the opening show will air at 9pm, the subsequent airings on weekdays (Monday through Friday) will be at 10.30pm and on weekends at 9pm.

     

    Even before the unveil of the show, the channel has roped in sponsors Snapdeal, OPPO Mobiles, Maruti Swift, Garnier Men Powerlight, CP Plus CCTV Cameras etc.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “The brand Bigg Boss today has transcended television screens and has become a phenomenon engaging kids and families to artists and musicians, sportstars, movie stars, fashion designers, social media mavens and even the nation drivers. This is the show where stars are made. With a volley of inimitable personalities even this year, Bigg Boss Nau is going to enhance family viewing with the promise of double entertainment. We once again welcome Snapdeal and OPPO on-board as sponsors for the second season in a row along with Maruti Swift. And of course, megastar Salman Khan who has become synonymous with Bigg Boss as the host for the sixth season.”

     

    I Srinivas Murthy, Senior Vice President Marketing Snapdeal, said, “Big Boss is only getting bigger and better with every season. We are very excited to partner with Big Boss Nau and look forward to great response from the viewers this season too.”

     

    Said Mike Wang, CEO, OPPO Mobiles India: “We are pleased to renew our association with the immensely popular show Bigg Boss this season.  There is no platform better that entertainment in India and we wish the show a huge success.”

     

    In his inimitable style, superstar Salman Khan who will host the show for the sixth time said, “This season with Double Trouble being the flavour, the contestants have no choice but to double up and face the trouble, or remain disconnected and invite trouble!”

     

    Revealing what Bigg Boss Nau contestants will be in for, Manisha Sharma, Programming Head – COLORS said, “The return of Bigg Boss each year marks the return of the ‘family viewing nights’ for the viewers. The addition of the show at 10.30 pm along with our other thriving prime time properties will only bolster the viewership further on Colors.”