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Tag: Maruti Suzuki India Ltd

  • Maruti Suzuki partners with show

    Zee TV’s Sa Re Ga Ma Pa back with new season, sponsors

    By Our Staff

     

    Zee TV’s Sa Re Ga Ma Pa returns with new season, and sponors. The show has brought on board a line-up of 18 sponsors for its upcoming season. Some of the sponsors include Maruti Suzuki India Limited: Co-Title, Dabur India Limited: Co-Presenting & Associate Sponsor, Mondelez India Foods Limited: Co-Powered By, Hindustan Unilever Limited: Co-Title & Special Partner, Rajdhani Flour Mills: Special Partner, Procter & Gamble: Special Partner.

     

    Said Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee: “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades. In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original song on Zee Music Company. This provides the perfect opportunity to seamlessly integrate the brand communications of our sponsors led by our anchor, judges and the contestants. We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season. I am certain that this new season of Sa Re Ga Ma Pa will re-ignite the musical spark among millions of our viewers and generate immense value for our esteemed partners.”

     

    Added Aparna Bhosle, Business Head, Zee TV: “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. With so much excitement in store every episode, Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”

     

    Said Shashank Srivastava , Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Ltd: “This marks the beginning of an interesting partnership between Maruti Suzuki Arena,  India’s  largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, “Find Your Match” with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”

     

  • The design of the logo is built to reflect the core values and the essence of Patrika, notes a communique

    Patrika refreshes brand identity

    By A Correspondent

     

    The Rajasthan Patrika group has gone in for a brand refresh, and along with a logo that is sync with its values. Said Siddhartha Kothari, Additional Managing Director, Rajasthan Patrika: “We were looking for a new image and identity which would be more reflective of the new energies and new mindset with which we run Patrika. We strongly feel that brand is about good practices and the conviction with which the team carries the values in their day to day life, because ultimately it is the application of a value system and delivery of the promise that create a brand. Patrika brand is built on journalistic value system and the imagery is only to reflect the same.

     

    Notes a communique: “The design of the logo is built to reflect the core values and the essence of Patrika. Shri Karpur Chand Kulish the founder of Patrika found himself best expressed in his acquired title “Kulish” and adopted it for life. The word ‘Kulish” having a very powerful and deep significance. Kulish means a vajra the most powerful of all weapons ordained and blessed to restore dharma and rightful life. Kulish finds its refrences in Puranas, Geeta, Ramayan and most other scriptures and represents the very function that Patrika as newspaper has been playing in society as a revolutionary change maker. It looks absolutely the right choice of expression of intent and soul of the brand. Kulish is engrained in Indian ethos, as the first ever flag of freedom suggested by Sister Nivedita disciple of Swami Vivekananda also displayed a picture of Kulish.”

     

    The response to the new identity has elicited a positive response, we are told. Said Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Ltd: “I believe that Kulish is an ideal choice to reflect the ethos of Rajasthan Patrika . It symbolises the power and purity of intent and has a deep meaning even in contemporary India. It is a perfect connect from our rich past and heritage to the present. Patrika has been playing a very constructive and powerful role in the media and the society at large. The Kulish is a very good symbol of that aspect as well. I wish the Patrika group all the best for the future.”

     

    Added Pallavi Singh, Marketing Head, BMW: “It’s great to see the new narrative with new energy” Said Sandip Ghose, Chief Operating Officer, MP Birla Cements: “In today’s fast-changing world the mantra is Reinvent, Re-engineer and Rediscover to stay relevant and ahead of the times. Even the most popular brands need to refresh its identity and reaffirm its purpose and character. A Lion too needs to roar occasionally to remind the world of its nature and stature. Glad that Rajasthan Patrika despite being the market leader by far-has undertaken this re-branding exercise.”

     

    Said Puneet Anand, Group Head Marketing, Hyundai: I congratulate Patrika Group on adorning a new Bold and Dynamic vision which is very amalgamated in the new brand identity. With the changing World, it will herald a new Era of Leadership for Patrika Group. Wishing All the Best”

     

    Said Amit Jain, CEO and Co-Founder, Girnar Software Pvt. Ltd.(Car Dekho): “A brand that is always refreshing with time… As news takes up a new form for its audience through the internet and the digital era, Kulish will help the masses identify with Patrika as a household name. I am confident that this new identity will resend the message of trust, purity and positivity all the way. The Lion symbolises strength and power and of what I have known of Patrika group, personally, this reflects very well with its values and ethos of the management and team, equally. Wishing the Patrika Group all the success as they carve the path to empowering change! ”

     

    Said Hanish Batra, GM Marketing TPG Wholesale : “A very powerful transformation, Groups commitment in empowering change in this phase of our country is very crucial.”

     

     

  • Worldwide Media ties up with NEXA for a television show

    Worldwide Media partners NEXA for new travel show

     

     

    NEXA Journeys on Asian Highway 1 is a show that brings together an exclusive partnership between NEXA and Worldwide Media. The property will be supported by marketing partners Lonely Planet Magazine India and Top Gear Magazine India.

     

    The latest buzz amongst motoring communities and adventure travel junkies is the Asian Highway 1 (AH1) that connects New Delhi to Bangkok via Myanmar. Identifying the travellers for this epic road trip began with choosing five passions viz. acting, cooking, photography, singing and writing. Basis this, five celebrities were chosen, who associated strongly with these passions in their life. Entries were then invited from across India to select five interesting personalities who will accompany the five celebrities through this journey.

     

    Commenting on the initiative, Vinay Pant – Assistant Vice President – Marketing, Maruti Suzuki India Ltd. said: “NEXA is established around the new age Indian consumer who values pampering services, innovative technology and a global approach in their everyday life. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. NEXA Journeys on AH1 by S-Cross aims to provide a new exclusive experience of cross-border traveling on astounding routes. This journey is going to be both, exciting and inspiring.”

     

    Commenting on WWM’s foray in to television content, Deepak Lamba, CEO, Worldwide Media said, “The series marks WWM’s foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique property through cutting-edge content. Nexa Journeys on Asian Highway 1’ is truly experiential in its form, and tick marks all the relevant boxes to reinforce the new age phenomenon of content marketing. Our portfolio brands Top Gear Magazine India and Lonely Planet Magazine India are on board as marketing partners and they already have a strong credibility in the auto and travel space which will reflect in the show’’.

     

  • The campaign aims to stir their conscience and make them reflect on their apathy

    Maruti stresses need for road safety via new campaign

    By A Correspondent

     

    India features as one of the countries with the highest rate of road accidents in the world. And Maruti Suzuki, being a leader in the Indian automotive industry, has, for long, been going that extra mile to spread road safety awareness and bring about change. As part of its efforts in the same direction, Maruti Suzuki has come out with its latest communication campaign on road safety – a series of 8 films that take on the challenge of positively impacting people’s attitude towards road safety.

     

    The films are not so much about educating road users and creating road safety awareness amongst them, as they are about changing their attitude of apathy towards road safety. It is this apathy that Indian road users can sometimes have towards traffic rule violations, which has dire consequences for them and fellow road users. The campaign aims to stir their conscience and make them reflect on their apathy.

     

    More than spreading awareness, Maruti Suzuki is hoping for an attitude change amongst road users, as an impact of the campaign. Road users are generally aware of rules in case of the most common traffic rule violations, such as not wearing seatbelt/helmet, not stopping before zebra crossings etc. What they lack is an attitude of concern towards the grave consequences that may arise owing to their violations. Hence, the intent is to create a conscience for road safety rules, which are otherwise most commonly neglected.

     

    The films cover subjects which are integral to our everyday living – giving way to ambulances, saying no to drunk driving, always wearing a seatbelt, lane driving, avoiding phone calls while driving etc. The plot of each film lets you pause and ponder about your own behavior.   The campaign features 8 TVCs on road safety, conceptualised by Dentsu Creative Impact, Gurgaon, addressing the issues of non-adherence to the road safety rules and norms. The thought behind the communication is “If we know it’s wrong, why do we still do it?”

     

    Speaking on the films Vinay Pant, AVP, Marketing, Maruti Suzuki India Ltd., said “It’s a Hard-hitting campaign, rooted in on-road insights. Our desired impact would be that people are moved to think and reflect on their attitude. Intent is that every time people are breaking a traffic rule out of apathy, they should be reminded of these films, hopefully have a change of heart and start making the roads safer.”

     

    Mahesh Rajoria, AVP, Driving Training, Maruti Suzuki India Ltd., said “Being a leader in the Indian automotive industry, Maruti Suzuki, has always gone beyond providing people with mobility solutions. We always go an extra mile to ensure the well-being of our society. We believe that it is our responsibility to work towards making the Indian roads safer and our teams work tirelessly to spread awareness about safe driving and traffic regulations.”   Amit Wadhwa, Branch Head & SVP, Dentsu Creative Impact, adds “Since the start, the intention was to look out for new and unconventional ways to communicate a simple message of road safety. With a strong insight, we feel we can reach out to those who may not always break the rules because they want to, but because they are so used to it by now that it has become a part of them. And our honest effort, is to at least make them think before they act.”

     

    Soumitra Karnik, NCD, Dentsu Creative Impact, said “We believe in developing strong campaigns using consumer insights as a base, so that the message reaches the right segment. With the core insight of ‘If we know it’s wrong, why do we still do it?’, the expectation is to touch base with each individual.”